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Alycia Chanin, Discovery Education 
240-662-3056, Alycia_chanin@discovery.com         

Matthew Bianco, Novelis
404-760-4159, matthew.bianco@adityabirla.novelis.com 


NOVELIS AND DISCOVERY EDUCATION LAUNCH A NEW RECYCLING EDUCATION PROGRAM, LIFE OF A CAN, TO INSPIRE THE NEXT GENERATION OF RECYCLERS

Program empowers students to make a positive environmental impact through standards-aligned lesson plans and interactive classroom activities focused on Science, Technology, Engineering and Math (STEM)

SILVER SPRING, Md. (October 5, 2016) – Novelis, the world leader in aluminum rolling and recycling, and Discovery Education, the leading provider of digital content and professional development for K-12 classrooms, announced today the launch of an all-new aluminum recycling education program, “Life of a Can – A Never Ending Story.” Designed to reinforce the importance of aluminum recycling and empower students to be environmental stewards, this new program offers standards-aligned digital learning tools for classrooms and families nationwide that explore the never-ending lifecycle of a recycled aluminum can and encourage classrooms to implement recycling programs of their own.  The online tool also features national hockey league defenseman, Stanley Cup Champion, and “eco-athlete,” Andrew Ference, to drive home the importance of recycling and underscore our individual impact on the environment.

“Discovery Education is proud to partner with Novelis on this nationwide effort to engage students in the importance of our environment and the critical role they can each play to protect and preserve our planet,” said Lori McFarling, senior vice president, Discovery Education. “Life of a Can illuminates the core STEM applications utilized in the recycling process, and empowers educators with dynamic digital resources to inspire their students in the exploration of the earth’s natural resources.”

Beyond STEM skills, Life of a Can educates the future generation on key recycling facts such as the $1.5 billion total value of aluminum sent to landfills every year and the end-to-end recycling timeline for a can, while encouraging the development of students’ critical-thinking skills through a holistic look at the recycling process and real-world implications of our actions. Created by Discovery Education’s curriculum experts, this multi-year engagement program offers digital resources designed to stimulate insightful conversations and illustrate STEM at work throughout the aluminum recycling process.

Available at no cost, the new online platform offers the following:

  • Interactive classroom activities – The program’s digital learning tools include a complete suite of standards-aligned free educator resources for upper elementary classrooms, which emphasize key STEM, critical-thinking and problem-solving skills for students focused on environmental subjects like sustainability, manufacturing and product lifecycles. Downloadable classroom activities are designed to complement teachers’ existing lesson plans and explore the unique properties of aluminum and its role in our everyday lives. Life of Can lessons ask students to reflect on their own contribution to trash, strategize how they can improve their current practices and understand the environmental benefits of aluminum recycling. A downloadable Recycling Toolkit allows classrooms to create their own classroom recycling programs. An engaging, hands-on digital interactive module designed to walk students through the recycling process will launch in spring 2017.
     
  • At-home family resources – Life of a Can’s family extensions encourage students to share their classroom learnings with family members at home through STEM-based activities and family discussion starters that inspire insightful conversations about aluminum and the recycling process. Students will take home a scavenger hunt that illustrates how students’ homes can be powered by the energy saved from aluminum recycling.
     
  • Video vignette – Featuring National Hockey League defenseman and Stanley Cup Champion Andrew Ference, a self-proclaimed “eco-athlete,” the What’s One Can video highlights how recycling saves energy, investigates everyone’s impact on the environment, and details how all students’ can be champions for the environment.

“Partnering with Discovery Education provides a fantastic opportunity for millions of teachers, students, and their families to understand the true value of aluminum as an infinitely recyclable material,” said David Gill, Vice President and General Manager, Can for Novelis North America. “As the world’s largest aluminum rolled products manufacturer and recycler, Novelis recycles more than 60 billion aluminum cans each year. Through Life of a Can, we are excited to help increase the number of cans recycled throughout the world by inspiring kids to be lifelong recyclers.”

Brandon Wislocki, a fifth grade teacher at Stonegate Elementary School of Irvine Unified School District, Calif. added: “As an educator, I’m thrilled to have these resources to engage my students in sustainability topics and give them an in-depth look at the aluminum recycling process. I look forward to integrating the Life of Can lesson plans and activities into my classroom instruction to reinforce STEM skills utilized in environmental careers, and creating a new recycling program for my classroom.”

Life of a Can is the first-of-its-kind recycling education program offered by Discovery Education. For more information on the program and to access the site’s free resources, visit: www.lifeofacan.com.

About Novelis
Novelis Inc. is the global leader in aluminum rolled products and the world's largest recycler of aluminum. The company operates in 11 countries, has approximately 12,000 employees and reported $10 billion in revenue for its 2016 fiscal year. Novelis supplies premium aluminum sheet and foil products to transportation, packaging, construction, industrial and consumer electronics markets throughout North America, Europe, Asia and South America. Novelis is a subsidiary of Hindalco Industries Limited, an industry leader in aluminum and copper, and metals flagship company of the Aditya Birla Group, a multinational conglomerate based in Mumbai, India. For more information, visit novelis.com and follow us on Facebook at facebook.com/NovelisInc and Twitter at twitter.com/Novelis.

About Discovery Education
Discovery Education is the global leader in standards-based digital content for K-12, transforming teaching and learning with award-winning digital textbooks, multimedia content, professional development, and the largest professional learning community of its kind. Serving 3 million educators and over 30 million students, Discovery Education’s services are in half of U.S. classrooms, 50 percent of all primary schools in the UK, and more than 50 countries. Discovery Education partners with districts, states and like-minded organizations to captivate students, empower teachers, and transform classrooms with customized solutions that increase academic achievement. Discovery Education is powered by Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), the number one nonfiction media company in the world. Explore the future of education at www.discoveryeducation.com.

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