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FOR IMMEDIATE RELEASE - 02.24.12

Contacts:

Heidi May, Discovery Education
240-662-2661
heidi_may@discovery.com


DISCOVERY EDUCATOR NETWORK LAUNCHES MUSIC VIDEO CHALLENGE

– Teachers and students are invited to create videos of standards-based songs for a chance to win prizes and a school assembly with renowned education expert Dr. Lodge McCammon –

Silver Spring, Md. (Feb. 24, 2012) – The Discovery Educator Network (DEN) has launched the DEN Dr. Lodge Video Challenge, a competition that invites classes across the country to select one of Dr. Lodge McCammon’s standards-based songs, learn the dance moves and film a music video. The purpose of the challenge is to connect concepts to music and movement to better engage students while they learn. The grand prize winner will receive a school assembly with Dr. Lodge McCammon (Dr. Lodge), a renowned education expert who writes songs and supporting materials, about science, math, language arts and social studies topics for K-12 classrooms.

“The Discovery Educator Network is proud to partner with Dr. Lodge McCammon to provide teachers an engaging and creative way to help students learn science, math, language arts and social studies concepts,” said Kyle Schutt, account manager for the DEN. “The challenge is designed to help teachers differentiate their instruction by incorporating technology while providing a fun and educational experience for students.”

To participate in the challenge, classes should visit the DEN Dr. Lodge Video Challenge website, http://www.discoveryeducation.com/DEN/drlodgevideochallenge.cfm. Classes should film their video using the simple, one-take technique (no transitions, digital effects or editing is permitted) and submit through the website by March 4, 2012. Sample music videos are available on the website.

A panel of judges will select the top 30 entries based on their content, organization and creativity. The entries will then appear on the DEN Dr. Lodge Video Challenge website, and the public will be invited to vote March 19-25 to determine the grand prize winner. Winners will be announced at the beginning of April.

The top 11 finalists will receive a Flipcam and 30 backpacks for students. The grand prize winner also will receive a school assembly during which Dr. Lodge will perform the winning song live while the class acts out their video. The performance will be streamed to classrooms across the country.

The DEN is a community of educators who are passionate about teaching with digital media, sharing resources, collaborating and networking. Through a variety of activities, such as the DEN Dr. Lodge Video Challenge, the DEN supports educators in leveraging digital media and technology in their classrooms to engage students in learning.

Dr. Lodge is a specialist in curriculum and contemporary media at The Friday Institute for Educational Innovation, part of North Carolina State University’s College of Education. He developed a teaching and professional development process called FIZZ, which encourages teachers and students to use simple video creation techniques in the classroom to enhance standards-based lessons.

For more information about the DEN Dr. Lodge Video Challenge, visit http://www.discoveryeducation.com/DEN/drlodgevideochallenge.cfm

About Discovery Education
Discovery Education transforms classrooms, empowers teachers and captivates students by providing high quality, dynamic, digital content for grades K-12 and community colleges. Powered by Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), the number one nonfiction media company in the world, Discovery Education is the global leader in standards-based digital media, professional development, assessment tools and a passionate educator network to support districts in accelerating student achievement. Discovery Education services like Discovery Education streaming, Discovery Education Techbook and Discovery Education Higher Ed, are in more than half of all US schools and 35 countries around the world. Explore the future of education at www.discoveryeducation.com.

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