FOR IMMEDIATE RELEASE - 11.20.12
Debbie Gottschalk For Destination America
Heidi May For Discovery Education
DESTINATION AMERICA AND DISCOVERY EDUCATION PARTNER TO CELEBRATE THE TREASURES OF ‘GENERATION Z’
- In coordination with new series GHOST TOWN GOLD, Destination America and Discovery Education bring digital time capsule initiative, GenZGold, to classrooms across the country –
Silver Spring, Md. – Like portraits of our ancestors, the best artifacts paint a picture of a time gone by and connect us to the everyday people who lived through exciting and important moments in history. To encourage students to consider the relics that will identify their generation, Destination America and Discovery Education have partnered to bring a digital time capsule initiative, GenZGold, to classrooms across the country. Destination America is a cable network that celebrates the people, places and stories of the United States, and Discovery Education is the leading provider of curriculum-based digital content, professional development and assessment resources whose services are available in more than half of U.S. schools. GenZGold kicks off in coordination with the new Discovery series GHOST TOWN GOLD, which follows two modern day explorers, Brit Eaton and Scott Glaves, as they travel back through time to uncover perfectly preserved treasures from our nation`s past. GHOST TOWN GOLD premiered on Discovery Channel on Thursday, Nov. 15. An encore airing of the series will premiere on Destination America beginning on Tuesday, Jan. 1, at 10 PM ET/PT.
As Brit and Scott bring the treasures of the American West to television screens nationwide, Destination America and Discovery Education are encouraging students to share objects, ideas or movements that are iconic and representative of their generation and make Generation Z unique. Students will identify the items that are most significant to them and memorialize the items in a digital time capsule by contributing pictures, videos and written posts to help future generations understand their significance. The GenZGold digital time capsule initiative is designed to encourage thoughtful discussions in classrooms about what contributions will make this generation memorable – both ideologically and materially.
"This is the kind of innovative, project-based learning opportunity that encourages our students to meld their critical thinking and creative writing skills, while fostering collaboration,” said Cindy Dunagan, technology facilitator for Mooresville Graded School District in North Carolina. "With GenZGold, Discovery Education is inspiring students to think about what matters to them and the legacy of their generation."
To help inspire students` curiosity and excitement for the GenZGold initiative, Brit and Scott traveled to schools to speak about their personal experiences collecting and what it has taught them about our country`s past. By sharing the “gold” of past generations, the GHOST TOWN GOLD stars helped students to understand the sociological and historical significance that their generation`s contributions will have on the future world.
“Discovery Education is excited to partner with Destination America to bring GHOST TOWN GOLD and GenZGold to classrooms across the country,” said Tanya Van Court, senior vice president, Discovery Education. “A unique learning opportunity, the initiative encourages students to think about what makes their generation iconic and helps them discover that they are a part of history in the making, just like their pioneering ancestors.”
Destination America, Discovery Education and Discovery Channel are divisions of Discovery Communications, the world`s #1 nonfiction media company. For more information about GenZGold, visit genzgold.discoveryeducation.com.
GHOST TOWN GOLD is produced by JWM Productions for Destination America. For JWM, Bill Morgan and Jason Williams are executive producers. Brit Eaton is an executive producer and Pamela Deutsch is executive producer for Discovery Channel and Destination America.
ABOUT DESTINATION AMERICA
Destination America is the first network to celebrate the people, places, and stories of the United States. The inclusive network targeting Adults 25-54 is available in 59.5 million homes, emblazoning television screens with the grit and tenacity, honesty and work ethic, humor and adventurousness that characterize our nation. Destination America features travel, food, adventure, home, and natural history, with original series covering such diverse subjects as American food favorites, mysteries like Jesse James` lost fortune and Area 51, American heroes and innovators, as well as iconic landmarks and wonders like Yellowstone National Park and the Everglades. Destination America is part of Discovery Communications (Nasdaq: DISCA, DISCB, DISCK), the world`s #1 nonfiction media company reaching more than 1.5 billion cumulative subscribers in 200 countries and territories.
ABOUT DISCOVERY EDUCATION
Discovery Education transforms classrooms, empowers teachers and captivates students by providing high quality, dynamic, digital content for grades K-12 and community colleges. Powered by Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), the number one nonfiction media company in the world, Discovery Education is the global leader in standards-based digital media, professional development, assessment tools and a passionate educator network to support districts in accelerating student achievement. Discovery Education services like Discovery Education streaming, Discovery Education Techbook and Discovery Education Higher Ed, are in more than half of all US schools and 35 countries around the world. Explore the future of education at www.discoveryeducation.com.