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Tracy Holden, Intel Security
408-346-5965
tracy_holden@mcafee.com

Trish Rimo, RH Strategic
202-669-8835
trimo@rhstrategic.com

Elizabeth Hillman, Discovery Education
240-662-2664
elizabeth_hillman@discovery.com 


INTEL® SECURITY AND DISCOVERY EDUCATION RELEASE NEW CYBERETHICS MODULE AS PART OF THE INTEL SECURITY DIGITAL SAFETY PROGRAM

-- All-New Cyberethics Module Explores Critical Concepts Such As Cyberbullying, Online Plagiarism, and Importance of Creating a Positive Digital Footprint --

SILVER SPRING, Md. –Intel® Security, the world’s largest dedicated security technology company, in partnership with Discovery Education, the leading provider of digital content and professional development, has released a new, web-based cyberethics module for students 8-11 as part of the Intel® Security Digital Safety Program, a three-year national education initiative designed to teach children to “Think Before You Link” and make safer decisions when using the Internet. The first and only Discovery Education-supported initiative focusing on cybersecurity education, the Intel Security Digital Safety Program offers educators, students and parents important tips and strategies to help protect their devices and personal information while online.
 
Similar to the cybersafety and cybersecurity modules that launched earlier this year, the new cyberethics module consists of student-facing, self-paced interactive activities for grades 3-5, an educator guide and a companion parent module. Through participation in the cyberethics module, students will learn how to act more responsibly online, and explore important concepts such as cyberbullying, plagiarism and importance of creating a positive digital footprint. The module is divided into the following three topics:

•         Respecting Everyone Online – Students are reminded that the people they connect with online are real people with real feelings and reputations to protect. Students are introduced to the term cyberbullying, which is a very serious problem online that can upset and frighten those who are being targeted. Students learn what cyberbullying is, what to do if they are cyberbullied, and what they can do to avoid taking  part in cyberbullying behavior.

•         Respecting Others’ Online Property – Students are likely aware that they can download all kinds of digital content from the internet. But they may not be aware that it is unethical, and in some cases illegal, to take, download or reuse digital content that belongs to others without getting permission from and/or crediting  the original owner. Students will learn that digital content belongs to the person or group that created or purchased it, which means non-owners need permission to use it. Students will be introduced to term copyright and learn about the importance of checking websites for copyright lines. Participants will also learn how to create a reference for online citations – an important skill as students are using web-based sources to complete homework assignments. Tips for using digital content safely and legally will also be shared.

•        Creating a Positive Digital Footprint - Students will be introduced to the term digital footprint, the data that is left behind by users on digital services, and learn the “dos” and “don’ts” for creating a positive digital footprint by being respectful of themselves and others online. They will learn that sharing parts of their lives – photos, videos, and posts – is a great way to connect with friends and family; however, that what they share can be viewed by people they don’t know, and once posted online could be there forever.
 
“Teaching our kids to be safe and savvy online is one of the most important things we can be doing,” said Michelle Dennedy, chief privacy officer of Intel Security. “If we’re successful in these kinds of endeavors, we’ll be contributing not only to kids’ personal well-being but also to their future education and careers – all of which will help spur economic development.”
 
The Intel Security Digital Safety Program provides educators with standards-aligned resources, including self-paced lessons for use in the classroom to help engage students on timely, relevant topics like Internet safety and security.  At the conclusion of each module, students will receive certificate confirming  they’ve completed the program and have acknowledged that they will act as a responsible cyber citizen.  Additionally, parents can access the program’s at-home family resources to further reinforce the importance of online safety to their children.
 
Through Intel Security and Discovery Education’s partnership, the Intel Security Digital Safety Program will offer resources designed to teach students ages 8-11 in the United States and Canada the importance of online privacy and strategies for keeping certain types of personally identifiable information (PII) private, create stronger passwords and better protect themselves against cyberbullies. In the partnership’s second year, the program will expand to reach ages 11-14, and in its third year the program will expand internationally  to offer its resources in the United Kingdom and Ireland.
 
According to the McAfee “2014 Teens and the Screen” study conducted by Intel Security June 3, 2014, 14 percent of youth between the ages of 10 and 18 have posted their home address online, while only 61 percent have enabled privacy settings on their social profiles. It’s more important than ever to educate children about online safety and why it’s important not to overshare and to pay attention to settings and profiles.

Since program launch on November 13, 2014, more than 338,000 students and 900 parents in the U.S. and Canada have engaged in the Intel Security Digital Safety Program modules.
 
For more information, please visit: www.thinkbeforeyoulinkinschool.com.
 
About Intel Security
With its Security Connected strategy, innovative approach to hardware-enhanced security, and unique Global Threat Intelligence, Intel Security is intensely focused on developing proactive, proven security solutions and services that protect systems, networks, and mobile devices for business and personal use around the world. Intel Security combines the experience and expertise of McAfee with the innovation and proven performance of Intel to make security an essential ingredient in every architecture and on every computing platform. Intel Security’s mission is to give everyone the confidence to live and work safely and securely in the digital world. www.intelsecurity.com.
 
About Discovery Education
Discovery Education is the global leader in standards-based digital content and professional development for K-12, transforming teaching and learning with award-winning digital textbooks, multimedia content that supports the implementation of Common Core, professional development, assessment tools, and the largest professional learning community of its kind.  Available in over half of all U.S. schools and primary schools in England, community colleges and in 50 countries around the world, Discovery Education partners with districts, states and like-minded organizations to captivate students, empower teachers, and transform classrooms with customized solutions that accelerate academic achievement. Discovery Education is powered by Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), the number one nonfiction media company in the world. Explore the future of education at www.discoveryeducation.com.
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