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Elizabeth Hillman, Discovery Education
240-662-2664, elizabeth_hillman@discovery.com

Jennifer Parsons, Weber Shandwick 
212-445-8246, jparsons@webershandwick.com


CHOBANI AND DISCOVERY EDUCATION PARTNER TO EDUCATE THOUSANDS OF K-12 STUDENTS ON ENTREPRENEURSHIP AND NUTRITION

Robust education partnership includes live virtual field trip on May 18 at 1 pm ET with founders of Chobani, FEED Projects, Dormify and Plated

SILVER SPRING, Md. (May 12, 2015) – Chobani, maker of America’s #1 Greek Yogurt brand, and Discovery Education, the leading provider of digital content and professional development for K-12 classrooms, today announced that on Monday, May 18 at 1PM ET, they will host a live virtual field trip and roundtable featuring leading entrepreneurs from around the country as part of the Recipe for Innovation education partnership. High school students from around the country are expected to tune in to the virtual field trip to hear Hamdi Ulukaya, CEO and Founder of Chobani, share his story of entrepreneurship and participate in a panel with Lauren Bush Lauren, founder and CEO of FEED Projects, Amanda Zuckerman, co-founder of Dormify, and Josh Hix, co-founder and co-CEO of Plated. To register for this event, please visit www.recipeforinnovation.com/virtual-field-trips.

Recipe for Innovation launched in May 2014 to educate and inspire the next generation of entrepreneurs and equip K-12 educators and parents with learning tools to explore concepts such as healthy eating, innovation in the food production process and prepare students for today’s business landscape. Just last year, Recipe for Innovation brought an estimated 200,000 elementary and middle school students on virtual field trips to Chobani’s state-of the art factories in New Berlin, New York and Twin Falls, Idaho.

 “This past year we’ve been on an incredible journey that’s brought us inside classrooms across the country to inspire students of every age to dream big. Inspiring tomorrow’s generation means sparking their curiosity today,” said Ulukaya. “Through these gatherings, we’ve been able to engage with the next generation of innovators about the importance of entrepreneurial spirit and the power of thinking big.”

Chobani and Discovery Education’s K-12 Recipe for Innovation initiative utilizes a multi-pronged approach offering digital and interactive content to explore the science and manufacturing behind where food comes from, tracing the journey from farm to table, and showcasing how food is made and why it matters. This initiative also highlights the importance of innovation and the power of entrepreneurship through comprehensive curriculum, hands-on activities, and virtual field trips, all co-developed by Discovery Education experts.

“We are thrilled to continue our partnership with Chobani to bring exciting educational opportunities to students across the country,” said Bill Goodwyn, President and CEO of Discovery Education. “Recipe for Innovation challenges students to think critically about the relevance and importance of science while also reinforcing key skills of entrepreneurship, primarily ideas of innovation and creativity.”

In the May 18 virtual field trip, high school students will learn about the rewards and challenges of entrepreneurship, how to achieve success, and the characteristics that set entrepreneurs apart. Additionally, students will have the opportunity to meet young entrepreneurs who have turned their creative ideas into reality.

“I’m looking forward to using this virtual field trip as an exciting way to introduce my students to the important world of entrepreneurship,” said Sara Badiner, teacher at Ostego High School in Michigan’s Otsego Public Schools. “This new program will inspire creativity and innovation in my classroom while fostering my students’ everyday critical thinking skills and knowledge to understand the impact of their food choices.”

For more information, please visit www.recipeforinnovation.com.

About Chobani 

Maker of America's No. 1–selling Greek Yogurt brand, Chobani, LLC, was founded on the belief that people have great taste — they just need great options. Chobani produces high-quality authentic strained Greek Yogurt products made with only natural ingredients from its New Berlin, N.Y., and Twin Falls, Idaho plants. Chobani is committed to using milk from regional farms and strengthening its surrounding local economies. Chobani gives 10 percent of its annual profits to charities worldwide through the company's charitable foundation. All Chobani products — including Chobani® Greek Yogurt, Chobani Flip™ and Chobani Simply 100™ — are kosher certified, contain five live and active cultures, and are made with milk from cows not treated with rBST*, with most of its products offering two times more protein than regular yogurt.** Chobani products are available nationwide in the U.S. and Australia, and in countries in Asia and Latin America. For more information, please visit www.chobani.com and www.facebook.com/chobani.

 * According to the FDA, no significant difference has been found between milk derived from rBST-treated and non-rBST treated cows.

**Protein content of regular nonfat yogurt is 10g-13g protein per 8 oz. serving; nonfat Chobani Greek Yogurt contains 11g-14g protein per 5.3 oz. serving

About Discovery Education

Discovery Education is the global leader in standards-based digital content and professional development for K-12, transforming teaching and learning with award-winning digital textbooks, multimedia content that supports the implementation of Common Core, professional development, assessment tools, and the largest professional learning community of its kind.  Available in over half of all U.S. schools and primary schools in England, community colleges and in 50 countries around the world, Discovery Education partners with districts, states and like-minded organizations to captivate students, empower teachers, and transform classrooms with customized solutions that accelerate academic achievement. Discovery Education is powered by Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), the number one nonfiction media company in the world. Explore the future of education at www.discoveryeducation.com.