Custom Programs Move Your Brand to the Head of the Class
Discovery Education - the leader in digital video-based learning - wants to bring your brand and messages to life in thousands of school districts nationwide.
Working in tandem with your team, we'll create a high-profile, customized program tied to your strategic objectives. We'll tap our extensive creative capabilities to energize it with curriculum and materials that are standards-based, grade appropriate and ready to enrich a topic or theme.
How Your Program Makes the Grade
Maximum Exposure - By disseminating your program to tens of thousands of schools nationwide, you can gain entry to the entire education universe.
Award-Winning Quality - Our sponsored programs won Best Integrated Marketing Program honors in 2004 and 2005 from the Association of Educational Publishers.
Buzz-Worthy - Once your program is developed, Discovery Education will lead the pep rally with PR campaigns, sweepstakes, and other excitement builders.
Learn more about how Discovery Education can build a customized program for you. Contact Katie Derfiny at Katie_Derfiny@discovery.com
Case in Point: Five Sponsors at a Glance
Ford Motor Company - The Science of Flight, the Spirit of Innovation
[Middle School Science and Social Studies]
In the centennial year for both flight and the Ford Motor Company, this customized package was distributed to 15,000 middle- and junior-high-school principals. Components included two videos, a Teacher's Resource Guide, and several other pieces celebrating Henry Ford's contributions.
Clorox - Clean Up the Classroom
For four years and counting, this Clorox kit has promoted the understanding of bacteria, viruses, and allergies - and made the connection to the value of Clorox products for cleaning and disinfecting schools and homes. Each kit included a video, CD-ROM, 30 student magazines, and a take-home flyer.
CDW*G - All About Computers
[Middle - High School Science and Technology]
Entering its fifth year! Designed to promote the CDW*G name among school technology buyers, this kit featured an informative CD-ROM and an A-Z Guide to Computers. Plus, Discovery Education orchestrated a Win a Wireless Lab sweepstakes to garner even more attention.
PepsiCo - Balance First
[Middle School Health]
PepsiCo's Smart Spot brands sponsored this curriculum kit to coincide with the release of the 2005 Food Guidelines for Americans. It was developed with America On the Move, a non-profit that aims to bring awareness to the benefit of fitness by encouraging simple, everyday movement.
Freddie Mac and The Faith & Politics Institute - Freedom on the Move
[Middle School Social Studies]
This custom kit commemorating important Civil Rights anniversaries was developed to engage today's youth and leverage congressional interest in the Faith and Politics Institute. Discovery Education launched the program with a Capitol Hill reception, featuring members of Congress and the sponsoring organizations.