President and CEO
A 29-year veteran of Discovery Communications, Bill Goodwyn is president and CEO of Discovery Education. As the leading provider of digital textbooks, curriculum-based digital content, and professional development, Discovery Education is transforming teaching and learning worldwide. Serving 4.5 million educators and over 50 million students, Discovery Education’s services are in half of U.S. classrooms, 50 percent of all primary schools in the U.K., and more than 50 countries.
Under Mr. Goodwyn’s leadership, Discovery Education pioneered the development and implementation of digital textbooks. Designed to replace traditional, hardcopy textbooks as the primary resource for classroom instruction, Discovery Education’s engaging digital textbooks, or Techbooks, are among the first to be adopted in multiple U.S. states. In addition, Goodwyn launched the company’s efforts to forge strategic alliances with Fortune 500 companies, foundations, and associations supporting public education initiatives in the fields of STEM, sustainability, health, financial literacy, and more.
Previously, Mr. Goodwyn oversaw all content distribution strategy, sales, and marketing in North America for Discovery’s digital content and portfolio of 13 U.S. networks, including Discovery Channel, TLC, Animal Planet, Oprah Winfrey Network, and Science Channel. Mr. Goodwyn was subsequently promoted to president of global distribution, where he was responsible for content distribution for Discovery’s more than 100 networks in over 180 countries and territories around the world.
Mr. Goodwyn is currently a trustee for the Committee Encouraging Corporate Philanthropy (CECP). Additionally, he serves on the Board for the Central Piedmont Community College Foundation, Cable & Telecommunications Association for Marketing (CTAM) Education Foundation, T. Howard Foundation (diversity in media) and the UNC School of Media and Journalism Board of Advisors.
Acknowledging his passion and commitment to excellence and innovation in education, EdTech Digest recognized Mr. Goodwyn with their prestigious Leadership Award. Additionally, Goodwyn has been named one of the top “100 CEO Leaders in STEM” for 2016 by STEMconnector®. In 2015, Mr. Goodwyn was honored by the Association of American Publishers PreK-12 Learning Group with the Visionary Award, which recognizes professionals making a significant impact within the educational community. In recognition of his career achievements in the cable industry, Mr. Goodwyn was inducted into the Broadcasting & Cable Hall of Fame in 2013, was named a Cable Pioneer, and has been awarded the NCTA – The Internet & Television Association’s Vanguard Award, the highest honor for young leadership.
Under his stewardship, Discovery Education has been recognized with a number of industry honors, including awards from the Association of Educational Publishers, Software & Information Industry Association, ComputED Learning Lab, Ed Tech Digest, Learning Magazine, and Tech & Learning magazine. Discovery Education has also been named by Fast Company as one of the “10 Most Innovative Companies in Education.” Most recently, Discovery Education was named Best Corporate Steward (small to middle market business) by the US Chamber of Commerce Foundation’s Citizens Awards.
Chief Operating Officer
Kelli Campbell serves as Chief Operating Officer for Discovery Education and oversees enterprise-wide business operations, the company’s lines of business outside Canada and the United States, and development of Discovery Education’s suite of SaaS-based education services.
Campbell’s long career in education provides tremendous insight into her management of Discovery Education’s operations across the finance, strategy, human resources, and facilities functions. In addition, her instinct for innovation in product development drives the content and software development functions across curriculum and instructional services, ensuring that educators and students worldwide are empowered with engaging, best-in-class digital resources. Campbell also leads the company’s international expansion, which has brought Discovery Education’s digital resources and professional development to educators and students around the globe. Based out of the United Kingdom, this line of business currently serves educators in more than 50 countries and includes a unique nationwide learning initiative in collaboration with the Government of Egypt.
Campbell has been acknowledged as one of the thought leaders driving the creation of dynamic digital learning environments. In 2011, she helped fuel market innovation by launching the company’s entrance into the digital textbook market. Spanning science, social studies, and math, Discovery Education’s award-winning digital textbooks, or “Techbooks,” are positively impacting millions of teachers and students worldwide. Campbell also served on the committee that developed President Barack Obama’s “Digital Textbook Playbook,” which facilitated the digital transition in schools nationwide. Campbell is a recipient of the Alliance for Women in Media’s “Women with Solutions” award and has been acknowledged with a Woman in Technology Leadership Award. She was also honored as a finalist for the 2017 EdTechDigest Award for Global Leader.
Prior joining Discovery Education, Campbell served as Vice President and General Manager for Clearvue & SVE, a Chicago-based educational content company. An early pioneer in using cloud-based digital content for instruction, she directed the creation and launch of the award-winning PowerMediaPlus.com media-on-demand system.
Campbell is a member of the Board of Trustees for The Woods Academy. A graduate of the University of Illinois at Urbana-Champaign, she currently lives with her husband and two children in Bethesda, Maryland.
President of K-12 Education
An acknowledged thought leader and powerful voice dedicated to supporting the success of each learner, Scott Kinney has nearly 25 years of experience in the fields of educational technology and professional learning. As Discovery Education’s President of K-12 Education, Kinney oversees all aspects of the company’s school-based business, including sales, marketing, public affairs, product development and professional learning. Under his leadership, Discovery Education has grown to serve 4.5 million educators and over 50 million students in more than 50 countries worldwide.
Previously, Kinney served as Discovery Education’s Senior Vice President of Education Partnerships and led the organization’s efforts to collaborate with educators and administrators around the world as they built dynamic digital learning environments supporting student achievement. Prior to that, as the company’s Senior Vice President of Professional Development, Kinney created and launched Discovery Education’s professional learning portfolio and managed all facets of that line of business. Throughout his tenure at Discovery Education, Kinney has also played a key role in shaping and growing of a number of the organization’s innovative initiatives such as Discovery Education’s master’s degree in instructional media and the company’s professional learning network, the Discovery Education Community.
Kinney regularly consults with high-level education officials and policymakers, leads the organization’s national and state policy initiatives, and has testified before Congress on the future of learning. An accomplished public speaker and author, Kinney has keynoted countless education conferences, presented at numerous administrator events, and has contributed articles and opinion pieces to various education publications. In 2015, Kinney was recognized by EdTech Digest with its prestigious Leadership Award for his efforts to support school systems worldwide as they transition from static textbooks to dynamic digital content as a core instructional resource.
Prior to joining Discovery Education, Kinney spent 15 years in public education, serving at both the school district and regional service center levels. In addition to his K-12 work, Kinney has taught undergraduate and graduate classes for Kent State University and Penn State University and has served on numerous education-focused advisory boards.
Lori A. McFarling
Senior Vice President & Chief Marketing Officer
A highly respected industry leader with more than 20 years of media, marketing, partnership strategy, and business development expertise, Lori McFarling oversees Discovery Education’s global marketing initiatives, including public-private partnerships, events, and public affairs activities worldwide. Discovery Education is the global leader in standards-based digital content for K-12, transforming teaching and learning with award-winning digital textbooks, multimedia content that supports the implementation of the Common Core, professional development, assessment tools and the largest professional learning community of its kind.
In this role, McFarling leads the development and execution of marketing initiatives that support educators in transitioning classrooms to digital learning environments, optimizing the power of media and the resources of Discovery to accelerate academic achievement. Partnering with Fortune 500 companies, nonprofit organizations, foundations, trade associations, and philanthropists, McFarling also leads the development of community engagement, corporate citizenship, and educational initiatives designed to support digital learning in underresourced areas such as STEM, college and workforce readiness, life skills, sustainability, social media literacy, health and wellness, and environmental education. She manages a team that extends Discovery Education’s mission of transforming teaching and learning by developing strategic, customized education solutions that are delivered to educators, students and their families at no cost. Aligned to educational standards, these solutions span partnerships with a variety of like-minded organizations and include nationally recognized and award-winning programs such as the Discovery Education 3M Young Scientist Challenge, the Siemens Competition in Math, Science & Technology, and the Toyota TeenDrive365 Video Challenge, among others.
Previously, McFarling served as chief operating officer for Animal Planet and Discovery Kids Media. In this position, she oversaw business operations and administration; led cross-functional activities across the division’s business units and directed the networks strategy for brand extension, digital media, and product development. McFarling also partnered with the company’s international leadership team to support worldwide growth of the Animal Planet brand across all platforms.
Prior to that, McFarling served as senior vice president of distribution and marketing strategy, overseeing all aspects of Discovery’s relationships with the country’s four largest distributors (Comcast, Time Warner, DirecTV and Echostar), as well as distribution strategy and affiliate marketing for Discovery’s stable of U.S. cable networks nationwide. She also has held posts as vice president, affiliate marketing, and as director of TLC sales strategy and planning.
McFarling serves in several industry leadership roles as a member of the National Education Association Foundation’s Board of Directors, the Internet & Television Association, the Cable & Telecommunications Association for Marketing, Women in Cable & Telecommunications (WICT), the Association of Cable Communicators, and PEER 150, and has been named to Leadership Montgomery’s 25th Anniversary Class. She is a graduate of the WICT Betsy Magness Leadership Institute fellowship program, and in 2006, was named to the “Wonder Women” class of television executives. McFarling has been recognized with numerous awards, including the Vanguard Award for Marketing, the industry’s highest honor for marketing excellence, and the WICT Liberty Award, acknowledging her “demonstrated excellence in the areas of leadership, innovation, excellence, risk taking, teamwork, and dedication to the cable and telecommunications industry.” She was also named one of CableFax’s Most Powerful Women in Cable for 2014.
McFarling earned her bachelor’s degree in English and journalism from the University of Colorado at Boulder and resides with her husband and three children in Bethesda, Maryland.
Senior Vice President, National Partnerships
A seasoned leader skilled in building long-lasting relationships with educators at all levels, Coni Rechner serves as Discovery Education’s Senior Vice President of National Partnerships.
Overseeing all aspects of Discovery Education’s K-12 field partnership and marketing efforts, Rechner manages the creation of innovative collaborations with school-based partners. Through these collaborations, Rechner is ensuring teachers and administrators have access to the best-in-class digital content and professional development solutions they need to transform teaching and learning and meet their strategic goals.
Previously, Rechner managed Discovery Education’s Urban Partnerships team. In this capacity she oversaw the creation and implementation of unique, public/private partnerships that support the creation of dynamic digital learning environments in the nation’s largest school districts. Among other milestones in Rechner’s more than 20 years of experience in education include the launch of the Discovery Education brand following the purchase of United Learning by Discovery Communications almost 15 years ago; the founding of the Discovery Educator Network, which today is the largest professional learning network of its kind; and the development of ingenious new sales strategies that have influenced the way Discovery Education nurtures and grows partnerships nationwide.
Rechner holds a BS in business administration and marketing from the Marquette University and an MBA in business education from the University of St. Thomas.