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Interactive Provincial Map Debuts on Discovery Education streaming Canada

FOR IMMEDIATE RELEASE

Contacts:
Stephen Wakefield, Discovery Education
240-662-2893
stephen_wakefield@discovery.com

Sandy Fash, C. Blohm & Associates
608-839-9800
sandy@cblohm.com

— Upgrade to digital media service offers tools and content to improve student achievement —

Silver Spring, Md. (May 25, 2010) – Discovery Education has added an interactive Canadian map to Discovery Education streaming Canada, providing educators and students with even more digital resources and tools to improve student achievement.

Customized to meet the specific needs of Canadian schools, Discovery Education streaming Canada is the digital media-based learning service scientifically shown to increase academic achievement. Discovery Education streaming Canada has more than 100,000 digital learning objects, including videos, interactives, images, articles, and more, that integrate seamlessly into any curriculum. Aligned to provincial standards, and searchable by keyword, content area and grade level, the rich video content and other digital assets from Discovery Education engage Canada’s media-savvy students in learning.

The service’s new Atlas Canada Interactive Map provides an up-close look at each unique province and territory in Canada, supported by more than 550 video clips. The interactive map interface allows educators to easily access the resources they need to increase student engagement and boost achievement across the curriculum.

“The ever increasing importance of place-based learning has us seeking more ways to make meaningful connections to specific parts of our world,” said Dean Shareski, digital learning consultant with the Prairie South School Division, in Moose Jaw, Saskatchewan. “The new interactive Atlas in Discovery Education streaming Canada features Canadian specific content tied to each province. With a wide variety of video content, students will be able to experience rich learning. The inclusion of many First Nations selections makes it a powerful resource for all classrooms.”

Discovery Education streaming Canada’s interactive map features a variety of new video resources, including History Lands and Great Canadian Lakes and Rivers by Good Earth Productions from McNabb Connolly, and Geography, History and Attractions by MediaMind Digital from Variety Sales.

“The interactive map adds a new level of access and engagement to a variety of educationally-relevant and Canadian-focused digital resources,” said Andy Schaefer, Discovery Education vice president. “We look forward to furthering our partnership with Canadian educators and continuing to deliver services that support our joint mission of engaging students in learning and improving academic achievement.”

Discovery Education also continues to build capacity and support Canadian educators as they integrate digital content into instruction with the Discovery Educator Network (DEN). Through the more than 125,000 member-strong DEN, educators worldwide have access to a wide range of technology training as well as a resource library of teacher-generated projects and tools.

For more information on Discovery Education streaming Canada, or any of Discovery Education’s other products or services, please visit www.discoveryeducation.ca or call 800-323-9084.

About Discovery Education
Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) revolutionized television with Discovery Channel and is now transforming classrooms through Discovery Education. Powered by the number one nonfiction media company in the world, Discovery Education combines scientifically proven, standards-based digital media and a dynamic user community in order to empower teachers to improve student achievement. Explore the future of education at www.discoveryeducation.ca.

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Siemens We Can Change The World Challenge Announces 2010 Grand Prize Winning Teams

FOR IMMEDIATE RELEASE

Contacts:
Lauren Espin, for Siemens Foundation
732-590-2182
lauren.espin@siemens.com

Juliet Farrell, for Discovery Communications
240-662-1707
juliet_farrell@discovery.com

Kate Meyer, for NSTA
703-312-9211
kmeyer@nsta.org

— Team “No1Idling” From Michigan Takes Middle School Top Honor —

— California’s Team “Planet Blue and Green” and Illinois’ Team “Zero Waste Lunch Experts” Are Elementary School Winners —

ISELIN, N.J., (May 24, 2010) —The Siemens Foundation, Discovery Education and the National Science Teachers Association (NSTA) today announced the grand prize winners of this year’s Siemens We Can Change the World Challenge. The national Challenge encourages elementary and middle school students to develop plans to initiate environmental change in their schools and communities.

“The Siemens Foundation and its partners congratulate the winning elementary and middle school teams of this year`s Challenge and commend all the mentors for engaging and empowering students to become agents of change,” said Jeniffer Harper-Taylor, President of the Siemens Foundation. “It`s inspiring to see that our young generation is already so dedicated to the environment. Their outstanding projects promoting sustainability in their classrooms, schools and communities are powerful examples of how we can all find ways to improve the world around us by observing our surroundings.”

Over 13,000 students competed in this year’s Challenge across elementary and middle school grades. Elementary classrooms, under the mentorship of their teacher, identified an environmental issue in their classroom or school, while middle school students worked in teams of 2-4 students, also under the guidance of a mentor, to identify an environmental issue in their community. Both levels then researched their issue using scientific investigation and created a replicable green solution using web-based curriculum tools powered by Discovery Education.

Projects ranged from reducing lunchtime waste to saving local trees and encouraging eco-friendly gardens. A panel of environmental advocates and science educators selected winners based on the team’s ability to create a positive, measurable solution to a local environmental problem and how well it can be replicated by other communities.

Middle School Winners

Grand Prize Winners: Team “No1Idling” from Novi, MI

  • Novi Middle School students Raj Raina and Yash Sathe, along with mentor Abhinav Raina, focused on reducing community pollution by raising awareness about the environmental impact of vehicle idling among area drivers.
  • Second Place Winners: Team “Drug Disposal Informants” from West Branch, IA

  • West Branch Middle School students Kara Fountain, Allison Kusick, Gabby Salemink, and Megan Tadlock, along with mentor Hector Ibarra, focused on reducing the amount of pharmaceuticals polluting local water by encouraging the proper disposal of medications.
  • Third Place Winners: Team “Lex Green Clean” from Lexington, MA

  • Jonas Clarke Middle School students Rani Iyer and Isha Laad along with mentor Vidhya Iyer, encouraged their community to adopt a more eco-friendly alternative to dry cleaning called wet cleaning to reduce the use of toxic chemicals.
  • Elementary School Winners Grades 3-5

    Grand Prize Winners: Team “Planet Blue and Green” from Watsonville, CA

  • Mount Madonna School’s fifth grade class and their teacher, Jessica Cambell, limited the consumption of non-biodegradable materials as a means to reduce marine debris.
  • Second Place Winners: Team “Joberts5” from Bloomfield Township, MI

  • Birmingham Covington School’s fifth grade class and their teacher, Pauline Roberts, focused on reducing the amount of trash generated during school lunch.
  • Third Place Winners: Team “Green Allowance” from Glendale, CA

  • Mark Keppel Elementary School’s fifth grade class and their teacher April Faieta, taught other students how to save as much energy and water as possible by using an interactive Web site.
  • Elementary School Winners Grades K-2

    Grand Prize Winners: Team “Zero Waste Lunch Experts” from Addison, IL

  • St. Philip the Apostle School’s second grade class and their teacher, Amanda Wallace, focused on reducing the amount of waste created each day during school lunches.
  • Second Place Winners: Team “Hunter EcoHeroes” from Raleigh, NC

  • Representatives from Hunter Elementary School’s kindergarten, first and second grade classes and their teacher, Smith Raynor, helped reduce waste in the cafeteria and make recycling a habit in their school.
  • Third Place Winners: Team “LAA2” from Lakeland, FL

  • Lincoln Avenue Academy’s second grade class and their teacher, Mijana Lockard, decreased the amount of water waste created by students at their school.
  • The middle school grand prize winners will receive a comprehensive prize package, which includes a $10,000 Savings Bond, an appearance on Planet Green—the 24-hour eco-lifestyle television network, a chance to present their program at the United Nations and a Discovery Adventure trip to Yellowstone National Park. The elementary school grand prize winning classrooms will receive an on-site video shoot of the class that will be turned into a commercial to run on one of Discovery`s networks, a $5,000 grant for their school and an opportunity to be featured on a jumbotron in Times Square in New York City. In addition to the above, each team’s advisor will receive free registration and hotel accommodations at an upcoming NSTA national or area conference, a one-year membership to NSTA and a 12-month subscription to Discovery Education Science, the digital content library designed to engage today’s technology-savvy students in science education. Prizing details for second and third place winners can be found here:

  • Middle School: http://wecanchange.com/community/about-challenge/prizes/
  • Elementary School: http://wecanchange.com/school/about-challenge/prizes/
  • The Challenge expands to high schools in Fall 2010. Currently teams can register and start tackling a global energy-related issue and starting on August 17, 2010, teams can enter their progress and complete their online applications. For more information on the Siemens We Can Change the World Challenge, go to www.wecanchange.com.

    About the Siemens Foundation
    The Siemens Foundation provides more than $7 million annually in support of educational initiatives in the areas of science, technology, engineering and mathematics (STEM) in the United States. Its signature programs include the Siemens Competition in Math, Science & Technology, Siemens Awards for Advanced Placement, and The Siemens We Can Change the World Challenge, which encourages K-12 students to develop innovative green solutions for environmental issues. In February 2010 the Siemens Foundation launched its newest initiative, The Siemens STEM Academy, a national STEM education program for teachers designed to support educators in their efforts to foster student achievement in these fields. By supporting outstanding students today, and recognizing the teachers and schools that inspire their excellence, the Foundation helps nurture tomorrow`s scientists and engineers. The Foundation`s mission is based on the culture of innovation, research and educational support that is the hallmark of Siemens` U.S. companies and its parent company, Siemens AG. For further information, visit www.siemens-foundation.org.

    About Discovery Education
    Discovery Communications (DISCA, DISCB, DISCK) revolutionized television with Discovery Channel and is now transforming classrooms through Discovery Education. Powered by the number one nonfiction media company in the world, Discovery Education combines scientifically proven, standards-based digital media and a dynamic user community in order to empower teachers to improve student achievement. Already, more than half of all U.S. schools access Discovery Education digital services. Explore the future of education at www.discoveryeducation.com.

    About the National Science Teachers Association
    The Arlington, VA-based National Science Teachers Association (NSTA) is the largest professional organization in the world promoting excellence and innovation in science teaching and learning for all. NSTA`s current membership includes more than 60,000 science teachers, science supervisors, administrators, scientists, business and industry representatives, and others involved in science education. For more information, please visit www.nsta.org.

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    Former Pennsylvania School Superintendent to Helm Discovery Education’s Global Professional Development Efforts

    FOR IMMEDIATE RELEASE

    Contacts:
    Stephen Wakefield, Discovery Education
    240-662-2893
    stephen_wakefield@discovery.com

    Emily Embury, C. Blohm & Associates, Inc.
    608-839-9800
    emily@cblohm.com

    –Education veteran Susanne Meixsell named Vice President of Professional Development–

    Silver Spring, Md. (May 19, 2010) —Discovery Education has expanded its professional development team by appointing Susanne Meixsell as Vice President of Professional Development to oversee the company’s extensive in-person and online training operations.

    In her new role, Meixsell will lead Discovery Education’s professional development group by overseeing content development and implementation, developing the training team, improving evaluation standards and ultimately delivering standardized training to partners that garner measurable results. She will report to Scott Kinney, Vice President of Global Outreach and Learning Initiatives for Discovery Education.

    Prior to joining Discovery Education, Meixsell spent 20 years serving as an educator in the Pennsylvania public school system. Most recently, Meixsell served as Superintendent of Schools for the Northwestern Lehigh School District. Also during her leadership tenure with the district, she held posts as Assistant Superintendent, Director of Curriculum and Instruction, and Middle School Assistant Principal.

    Previously, Meixsell served in two roles at Carbon Lehigh Intermediate Unit #21, a regional educational service agency in Pennsylvania. She was an Educational Consultant in the special education arena and the Coordinator for Professional Development. As the Coordinator for Professional Development, she worked with 17 educational entities to support high quality professional development opportunities tied to increasing student achievement. Meixsell has also served as an elementary teacher for eight years in the Northern Lehigh School District.

    Meixsell holds a bachelor’s degree in Arts and Humanities from Muhlenberg College, a master’s degree in Elementary Education from Kutztown University and received administrative training from Pennsylvania State University. In addition, she is currently a doctoral student in the Educational Leadership program at Lehigh University.

    “Susanne brings a wealth of classroom, administrative and professional development experience to Discovery Education, which is essential as we continue to expand our professional development offerings to schools around the world,” said Kinney. “The digital content and educational technologies being used in today’s classrooms are great, but they are maximized when educators are equipped with the skills to effectively integrate those tools and resources into their instructional practices to improve student achievement.”

    Meixsell is based at Discovery Education’s world headquarters in Silver Spring, Md.

    For more information about Discovery Education and its services, visit www.discoveryeducation.com, or call 800-323-9084.

    About Discovery Education
    Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) revolutionized television with Discovery Channel and is now transforming classrooms through Discovery Education. Powered by the number one nonfiction media company in the world, Discovery Education combines scientifically proven, standards-based digital media and a dynamic user community in order to empower teachers to improve student achievement. Already, more than half of all U.S. schools access Discovery Education digital services. Explore the future of education at www.discoveryeducation.com.

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    Digital Resources from Discovery Education Help Groton Public Schools Engage Students and Transition to Digital Curriculum

    FOR IMMEDIATE RELEASE

    Contacts:
    Stephen Wakefield, Discovery Education
    240-662-2893
    stephen_wakefield@discovery.com

    Sandy Fash, C. Blohm & Associates
    608-839-9800
    sandy@cblohm.com

    –District working to replace traditional textbooks with high-quality online resources–

    Silver Spring, Md. (May 13, 2010) – Groton Public Schools (GPS) in Groton, Conn., is turning to powerful digital content from Discovery Education to engage students across the curriculum. Instead of depending solely on static textbooks, GPS educators are using digital resources from Discovery Education streaming and Discovery Education Science as instructional materials to encourage exploration, stimulate critical thinking, and ultimately, transition to a dynamic digital curriculum.

    More than ten years ago, GPS started to make the move away from traditional textbook-based teaching and began incorporating various technology components and online resources across subject matters. Supporting the district’s implementation of interactive whiteboards, administrators chose to integrate Discovery Education streaming, the digital media-based learning service scientifically shown to increase academic achievement, into their instruction.

    Discovery Education streaming has more than 125,000 digital learning objects, including videos, interactives, images, articles, and more, that integrate seamlessly into any curriculum. Aligned to state standards and assessments, and searchable by keyword, content area and grade level, the rich video content and other digital assets from Discovery Education engage today’s media-savvy students in learning.

    “Discovery Education streaming is an invaluable tool in making the classroom an exciting and relevant environment for our students,” said Dr. Monica Franzone, director of K-12 science for GPS. “The most important aspect of Discovery Education streaming is the breadth and depth of vetted resources available through one searchable tool. Instead of searching the Internet for resources and videos that may or may not be appropriate for classroom use, teachers can use one tool and trust they are finding the best content available.”

    Initially, Discovery Education streaming was offered to specific educators throughout the district in an effort to build enthusiastic and expert users who could, in turn, show their colleagues how to integrate this service into their daily lessons. “As soon as other teachers saw the possibilities Discovery Education streaming offers, they were hooked,” Franzone continued. GPS then made the online service available to all elementary and middle school teachers as well as media specialists throughout the district.

    For the 2009-2010 school year, GPS continued to roll-out Discovery Education streaming to the entire district, while also incorporating Discovery Education Science, an online instructional service for elementary and middle schools. Tied to state science standards, the service provides core content through multiple learning modalities. Coupled with a real-time assessment component that measures students’ progress, Discovery Education Science recommends individualized resources that reinforce classroom instruction.

    Discovery Education Science empowers educators to quickly locate and employ a variety of engaging multimedia resources, including videos, animations, images, articles, and virtual labs, to reach students through a medium they are already familiar with and eager to use in the classroom. Organized around an inquiry-based framework, Discovery Education Science covers physical, earth and space, and life sciences.

    “Learning is traditionally confined to within the four walls of the classroom. These digital resources from Discovery Education allow students to experience a world they never could have in the past,” Franzone said. “They can touch space with NASA, listen to the sounds of a jungle in India – these resources allow teachers to bring interesting content to their students through an easy-to-use tool. The service offers unparalleled resources, such as clips from MYTHBUSTERS. Showing a video clip of a science experiment that could not be replicated in the classroom excites students and shows how their lessons relate to the real world.”

    GPS offers a blend of digital resources and textbook-based curriculum, and is working to move to a dynamic multimedia curriculum in the future. “Our key focus is to connect classroom learning with how students live outside of the school, making each lesson more relevant and engaging. We have a strong commitment to using online resources, and using the excellent resources from Discovery Education brings our district one step closer to our goal.”

    In addition to partnering with Discovery Education to provide digital content to school systems, the GPS also has collaborated with Discovery Education to build capacity and to support educators through one of the nation’s largest professional learning communities, the Discovery Educator Network (DEN). Through the DEN, GPS educators have access to a wide range of technology training as well as a resource library of teacher-generated projects and tools. During the course of this partnership, more than 45 GPS educators have joined the DEN.

    For more information about Discovery Education, visit www.discoveryeducation.com.

    About Discovery Education
    Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) revolutionized television with Discovery Channel and is now transforming classrooms through Discovery Education. Powered by the number one nonfiction media company in the world, Discovery Education combines scientifically proven, standards-based digital media and a dynamic user community in order to empower teachers to improve student achievement. Already, more than half of all U.S. schools access Discovery Education digital services. Explore the future of education at www.discoveryeducation.com.

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    Discovery Education Earns Six Finalist Awards for Excellence from National Education Organization

    FOR IMMEDIATE RELEASE

    Contacts:
    Stephen Wakefield, Discovery Education
    240-662-2893
    stephen_wakefield@discovery.com

    Sandy Fash, C. Blohm & Associates
    608-839-9800
    sandy@cblohm.com

    –The Association of Educational Publishers highlights Discovery Education services and initiatives–

    Silver Spring, Md. (May 10, 2010) — The Association of Educational Publishers (AEP) has named six services and initiatives from Discovery Education as finalists in its 2010 AEP Awards program, including Discovery Education streaming Plus and the first digital service approved by the Oregon State Board of Education as part of its K-12 Science and 9-12 Mathematics Instructional Materials Evaluation Process, Discovery Education Science.

    Discovery Education services and initiatives were named finalists in the following categories for AEP Distinguished Achievement Awards, which recognize the year’s top educational products:

  • Discovery Education Science was named a finalist in the Curriculum, Science category for grades 6-8. These elementary and middle school resources are organized around an inquiry-based framework and in October of 2009 became the first digital core science instructional materials approved by the state of Oregon for statewide adoption.
  • In the Periodicals, Sponsored Publication category for adults, All About Computers Tackling Technophobia: Web 2.0 Explained was named a finalist. Developed by Discovery Education and CDW-G, this publication includes letters to educators, teacher’s guides, five posters, Web 2.0 videos, and access to a micro website.
  • Discovery Education Assessment was named a finalist in the Technology Innovations, Assessment Tools category. This service uses a scientific research-based Continuous Improvement Model and diagnostic assessments that mirror each state’s high-stakes tests, including performance indicators, to help educators predict student performance.
  • Also under Technology Innovations, Discovery Education streaming Plus was named a finalist in the Portals for grades 9-12 category. Discovery Education streaming Plus has more than 150,000 digital learning objects, including videos, interactives, images, articles, and more, that integrate seamlessly into any curriculum. Aligned to state standards and assessments, and searchable by keyword, content area and grade level, Discovery Education streamingPlus is scientifically shown to improve academic achievement.
  • And, the Ready Classroom website was named a finalist in the Technology Innovations, Websites for grades 6-8 category. The U.S. Department of Homeland Security’s Federal Emergency Management Agency, the Ad Council and Discovery Education created Ready Classroom to provide elementary and middle school teachers with resources to integrate natural disaster preparedness information into their curriculum.
  • “Today’s students are eager for engaging and authentic content, while educators want efficient ways to assess student mastery. We have designed services, such as Discovery Education streaming Plus, Discovery Education Science and Discovery Education Assessment, to provide educators with the high-quality content needed to reach students on their level and the right tools to manage the learning process,” said Kelli Campbell, Discovery Education senior vice president of content and product development. “We are honored that AEP has recognized these services from Discovery Education.”

    In addition, the Siemens We Can Change the World Challenge, a joint initiative between Discovery Education, the Siemens Foundation and the National Science Teachers Association (NSTA), is a finalist for a Beacon Award in the Integrated Marketing Campaign category. The Beacon Awards highlight excellence in education marketing. The Siemens We Can Change the World Challenge is the first-ever K-12 sustainability competition.

    “Discovery Education is always looking to partner with innovative companies and organizations, such as CDW-G, the Siemens Foundation, the U.S. Department of Homeland Security’s Federal Emergency Management Agency, and the Ad Council, to develop engaging and educational resources for students, educators and administrators,” said Mary Rollins, Discovery Education, vice president of educational partnerships. “On behalf of our partners, we are excited about being named finalists, and look forward to the awards ceremony this June.”

    AEP is a national, nonprofit professional organization for educational publishers and content developers. A complete list of AEP award winners can be found at http://www.aepweb.org/awards/finalists.htm.

    For more information about Discovery Education and its services, visit www.discoveryeducation.com, or call 800-323-9084.

    About Discovery Education
    Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) revolutionized television with Discovery Channel and is now transforming classrooms through Discovery Education. Powered by the number one nonfiction media company in the world, Discovery Education combines scientifically proven, standards-based digital media and a dynamic user community in order to empower teachers to improve student achievement. Already, more than half of all U.S. schools access Discovery Education digital services. Explore the future of education at www.discoveryeducation.com.

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    25 Teams of U.S. Middle School Students Named State Finalists in Siemens We Can Change the World Challenge

    FOR IMMEDIATE RELEASE

    Contacts:
    Lauren Espin, for Siemens Foundation
    732-590-2182
    lauren.espin@siemens.com

    Juliet Farrell, for Discovery Communications
    240-662-1707
    juliet_farrell@discovery.com

    Jodi Peterson, for NSTA
    703-312-9214
    jpeterson@nsta.org

    –National Challenge Honors Teams for Advocating and Impacting Environmental Change in their Communities–

    ISELIN, NJ. (May 6, 2010) —The Siemens Foundation, Discovery Education and the National Science Teachers Association (NSTA) today named the 25 middle school state finalists of the second annual Siemens We Can Change the World Challenge. The national Challenge encourages students to team up and develop plans to initiate environmental change in their local communities. From these 25 state finalist teams, two national winning teams and one grand prize-winning team will be chosen and announced on May 24, 2010. A complete list of the state finalists can be found at www.wecanchange.com.

    Over 6,500 middle school students competed in this year’s Challenge, and the projects ranged from reducing algae blooms to saving local trees to encouraging eco-friendly gardens. A panel of environmental advocates and science educators selected finalists based on the project’s ability to creatively engage their communities to resolve a local environmental issue.

    “These 25 teams have shown that they can truly impact their communities and drive positive environmental change,” said Jeniffer Harper-Taylor, President of the Siemens Foundation. “The Siemens Foundation and its partners are proud to honor the students and their mentors for their innovation and dedication in helping to usher in a new era of sustainability.”

    The state finalists have already won a Siemens We Can Change the World Challenge green prize pack and the grand prize-winning team will receive a $10,000 Savings Bond, an appearance on Planet Green – the 24 hour eco-lifestyle television network, a chance to present their program at the United Nations and a Discovery Adventure trip to Yellowstone National Park.

    Over 15,000 students have participated in the Challenge since it began in 2008. Last year’s grand prize winner, Team “Dead Weight” from West Branch, Iowa, exposed the dangers of lead wheel weights in vehicles and helped phase out this hazardous material in the tire industry. As the Challenge winners, they had the opportunity to present their project at the United Nations International Youth Day and meet with leaders at the Environmental Protection Agency and Secretary of Education Arne Duncan.

    To enter the Siemens We Can Change the World Challenge, teams of two to four students in sixth through eighth grade, under the guidance of a teacher or mentor, were asked to identify an environmental issue in their community, research the issue using scientific investigation, and create a replicable green solution using web-based curriculum tools powered by Discovery Education. A panel of environmental experts and science educators then reviewed and selected the top projects.

    For more information on the Challenge and the state finalists, visit www.wecanchange.com.

    About the Siemens Foundation
    The Siemens Foundation provides more than $7 million annually in support of educational initiatives in the areas of science, technology, engineering and mathematics (STEM) in the United States. Its signature programs include the Siemens Competition in Math, Science & Technology, Siemens Awards for Advanced Placement, and The Siemens We Can Change the World Challenge, which encourages K-12 students to develop innovative green solutions for environmental issues. In February 2010 the Siemens Foundation launched its newest initiative, The Siemens STEM Academy, a national STEM education program for teachers designed to support educators in their efforts to foster student achievement in these fields. By supporting outstanding students today, and recognizing the teachers and schools that inspire their excellence, the Foundation helps nurture tomorrow`s scientists and engineers. The Foundation`s mission is based on the culture of innovation, research and educational support that is the hallmark of Siemens` U.S. companies and its parent company, Siemens AG. For further information, visit www.siemens-foundation.org.

    About Discovery Education
    Discovery Communications (DISCA, DISCB, DISCK) revolutionized television with Discovery Channel and is now transforming classrooms through Discovery Education. Powered by the number one nonfiction media company in the world, Discovery Education combines scientifically proven, standards-based digital media and a dynamic user community in order to empower teachers to improve student achievement. Already, more than half of all U.S. schools access Discovery Education digital services. Explore the future of education at www.discoveryeducation.com.

    About the National Science Teachers Association
    The Arlington, VA-based National Science Teachers Association (NSTA) is the largest professional organization in the world promoting excellence and innovation in science teaching and learning for all. NSTA`s current membership includes more than 60,000 science teachers, science supervisors, administrators, scientists, business and industry representatives, and others involved in science education. For more information, please visit www.nsta.org.

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    Healthy Weight Commitment Foundation Forms Partnership with Discovery Education and Meredith Corporation to Fight Childhood Obesity

    FOR IMMEDIATE RELEASE

    Contacts:
    Mike Burita
    202-420-9361
    mikeb@quinnthomas.com

    –Rising Childhood Obesity Epidemic to Affect 20% of Children in the United States by Year’s End —

    WASHINGTON D.C. (May 4, 2010) – The Healthy Weight Commitment Foundation (HWCF) announced today an unprecedented, innovative alliance with leading media companies Discovery Education and Meredith Corporation to help parents, educators, and children address the problem of childhood obesity.

    Healthy Weight Commitment Foundation, which was launched last October, is a CEO-led organization and is a national, multi-year effort designed to help reduce obesity – especially childhood obesity – by 2015. It’s a first-of-its kind coalition that brings together more than 80 retailers, food and beverage manufacturers, sporting goods, insurance, trade associations and NGOs. The Healthy Weight Commitment Foundation will promote ways to help people achieve a healthy weight through energy balance – calories in and calories out. It focuses on three critical areas – the marketplace, the workplace and schools.

    “The success of our mission to promote healthier weight depends on bringing stakeholders together to work on common goals,” said David Mackay, President and CEO of Kellogg Company and Chairman of the Board of HWCF. “We are united in a collaborative and focused effort to help children and adults achieve better energy balance between calories in and calories out.”

    Today HWCF is launching web-based outreach campaigns with both Discovery Education and Meredith to encourage and promote physical activity and healthy eating, especially among children. The online campaigns address rising levels of childhood obesity; it is estimated that by the end of this year, 20% of children in the United States will be obese. About one-third of American kids are currently overweight. The two complementary outreach programs are uniquely designed to support children whether at home with their families or at school with their teachers. A simple interface empowers users to easily transition between the websites creating a virtually seamless user experience educating parents and children, no matter where they are, about healthy food choices, eating tips, and physical activities.

    “Parents and educators are concerned about the threat of child obesity and interested in practical ideas about how to help kids take fewer calories in and burn more out,” said Lisa Gable, Executive Director of HWCF. “This partnership will give parents and educators the tools they need to help combat child obesity.”

    The comprehensive student engagement program presented by HWCF and Discovery Education at www.energybalance101.com leverages Discovery Education’s communications expertise and demonstrated ability to provide educators with useful tools to help their students. Discovery Education, a division of Discovery Communications, whose networks include Discovery Channel, Science Channel and Animal Planet, combines proven digital media and a dynamic user community to empower teachers to improve student achievement. Discovery Education’s digital services are currently available in over half of U.S. schools.

    “Discovery Education is committed to empowering educators and students with the tools and resources necessary to make healthy decisions,” said Dr. John Whyte, MD, Chief Medical Expert, Discovery Communications. “We are pleased to join in partnership with the Healthy Weight Commitment Foundation and Meredith Corporation in this effort, and are excited to launch Energy Balance 101, which brings a variety of free resources designed to help combat childhood obesity to children, educators, and parents across the country.”

    The HWCF/Meredith website – www.parents.com/hwcf – leverages Meredith’s position as the leading media and marketing company focused on women. Meredith’s media brands – including Parents, Better Homes and Gardens, Ladies’ Home Journal and Family Circle – reach over 75 million women and 21 million moms.

    “It may seem like many of the factors contributing to the obesity epidemic, such as fewer physical education classes and high fat school lunches, are out of our control, but we want moms and dads to realize that they can make simple lifestyle changes that will improve their family’s overall health. This web program offers healthy snacking tips, advice on reading food labels, suggestions about ways to exercise as a family and more.” says Kara Corridan, health editor at Parents.

    Both www.energybalance101.com and www.parents.com/hwfc will reinforce the First Lady’s “Let’s Move” initiative to combat the childhood obesity epidemic.
    “Success in the effort to combat obesity depends on reaching people, and our two new partners have the expertise, experience and resources to do that,” Gable said.

    The HWCF is also launching a website –YourWellnessAdvantage.com – with the National Business Group on Health. YourWellnessAdvantage.com will actively motivate employers to make it a priority to encourage health consciousness in their workplaces and healthy living among their employees, with a strong focus on reducing obesity. The site will be especially helpful to small and midsize companies.

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