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Ten Students Named as Winners in Toyota Teen Interactive Safe Driving Challenge

FOR IMMEDIATE RELEASE

Contacts:
Christina Scripps, Discovery Education
240-662-6502
christina_scripps@discovery.com

Javier Moreno, Toyota
212-715-7469
Jmoreno@tma.toyota.com

–College scholarships awarded as part of nationwide safe driving program with Discovery Education —

Silver Spring, Md. , (April 27, 2011) – Toyota and Discovery Education announced today the 10 high school student winners of the 2011 Toyota Teen Driver Sweepstakes. Teenagers across the country were eligible to participate in the sweepstakes after playing an interactive road challenge game, Heads Up!, designed to promote safe driving habits. Each of the winners will receive a $5,000 cash prize to be used for educational purposes at an accredited college or university.

“Toyota is dedicated to building awareness among teens about the dangers of distracted driving and encouraging responsible and safe driving habits,” said Patricia Salas Pineda, group vice president, national philanthropy and the Toyota USA Foundation. “With Discovery Education, we congratulate the winners of the Toyota Teen Driver Sweepstakes and all those who participated in the Heads Up! challenge for their commitment to safety.”

The 10 grand-prize winners are:

  • Shelby Bennett of Bedford, Ind.
  • Alexandra Calvanese of East Longmeadow, Mass.
  • Gregory Ciuba of Colonia, N.J.
  • Kara Hardister of Mt. Airy, Md.
  • Will Hopkins of Centennial, Colo.
  • William Karubus of Centennial, Colo.
  • Jake Lovett of Westfield, Ill.
  • Adrienne Marek of New Lenox, Ill.
  • Sam Miller of Annapolis, Md.
  • Jeena White of Rochester, N.Y.
  • The Toyota Teen Driver Sweepstakes is just one part of a joint program from Toyota and Discovery Education called “Toyota Teen Driver” that aims to provide resources to schools, educators, parents and teens to help educate teens and keep them safer behind the wheel.

    In order to enter the Toyota Teen Driver Sweepstakes, teens played the online, interactive road challenge, Head’s Up!, which allows teens to put their driving skills to the test and see how they handle distracting scenarios, such as sending text messages, changing a radio station or drinking a soda. By experiencing the consequences of their actions through the challenge, students learn best practices for safe driving. The individual’s score on the game did not determine their eligibility or chance of winning the grand prize.

    “Discovery Education recognizes the importance of educating America’s youth on the dangers and consequences of distracted driving, and we are thrilled that so many teens shared our commitment to safety by participating in the Toyota Teen Driver Sweepstakes,” said Mary Rollins, vice president of education partnerships, Discovery Education. “Heads Up! is an effective and engaging challenge that allows teens to experience the consequences of distracted driving while fostering safe behaviors behind the wheel.”

    To play the Head’s Up! game and for more information, tools and resources for teens, parents and educators, to help teens stay safe behind the wheel, please visit toyotateendriver.com.

    About Toyota
    Toyota (NYSE: TM) established operations in the United States in 1957 and currently operates 10 manufacturing plants, including one under construction. Toyota directly employs nearly30,000 in the U.S. and its investment here is currently valued at more than $18 billion, including sales and manufacturing operations, research and development, financial services and design.

    Toyota is committed to being a good corporate citizen in the communities where it does business and believes in supporting programs with long-term sustainable results. Toyota supports numerous organizations across the country, focusing on education, the environment and safety. Since 1991, Toyota has contributed more than half a billion dollars to philanthropic programs in the U.S.

    For more information on Toyota’s commitment to improving communities nationwide, visit http://www.toyota.com/community.

    About Discovery Education
    Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) revolutionized television with Discovery Channel and is now transforming classrooms through Discovery Education. Powered by the number one nonfiction media company in the world, Discovery Education combines scientifically proven, standards-based digital media and a dynamic user community in order to empower teachers to improve student achievement. Already, more than half of all U.S. schools access Discovery Education digital services. Explore the future of education at www.discoveryeducation.com.

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    Discovery Education Honored With Two 2011 BESSIE Awards

    FOR IMMEDIATE RELEASE

    Contacts:
    Christina Scripps, Discovery Education
    240-662-6502
    christina_scripps@discovery.com

    Emily Embury, C. Blohm & Associates
    608-839-9800
    emily@cblohm.com

    –Digital Curriculum Solution and Science Digital Textbook Recognized for Outstanding Content–

    Silver Spring, Md. (April 20, 2011) – Discovery Education has been honored with two 2011 BESSIE Awards for Discovery Education streaming Plus and Discovery Education Science Techbook. For the past 17 years, the Best Educational Software (BESSIE) Awards have been presented by ComputED Learning Center, targeting content-rich programs and websites that provide teachers with technology to foster educational excellence.

    Named Best Digital Library Website for the second consecutive year, Discovery Education streaming Plus features a collection of more than 150,000 digital learning objects, including videos, interactives, images, and articles, that integrate seamlessly into any curriculum. Aligned to state and national standards, including Common Core, and searchable by keyword, content area and grade level, the rich media from Discovery Education engages today’s students in learning.

    “The video quality and content of Discovery Education streaming Plus is always impressive. The website offers more than 10,000 full-length videos divided into nearly 75,000 content-specific video segments, some of which include actual footage of real life events and occurrences,” said a BESSIE Award judge. “Robust search tools and dynamic browsing capability enable the user to quickly locate media and refine search results by subject, grade, media type, and more.”

    Discovery Education Science Techbook won a BESSIE for Best Science Website. Four textbook adoption states, Florida, Indiana, Louisiana, and Oregon, have approved Discovery Education’s digital science service as a core instructional resource for elementary science instruction. Organized around an inquiry-based framework, the Techbook covers the physical, earth and space, and life sciences, encourages student exploration, and stimulates critical thinking and deepens students’ understanding of science. The Techbook also includes full days of custom, in-person professional development that build educators’ capacity to leverage the power of digital content to engage students.

    “As schools and districts across the country transition from traditional textbooks to a digital curriculum, this recognition validates and confirms the success that so many educators are experiencing with Discovery Education’s services,” said Kelli Campbell, senior vice president of content and Product Development for Discovery Education. “ We are honored to receive two consecutive awards from ComputEd Learning Center demonstrating that the education technology community recognizes Discovery Education’s digital curriculum offerings as valuable and effective solutions.”

    The winners for this year’s BESSIE Awards were selected from titles submitted by software publishers around the world. Products were chosen based on academic content, potential for broad classroom use, technical merit, subject approach, and management system. For more information about the awards program, visit www.computedgazette.com.

    Discovery Education is the leading provider of high quality curriculum-based digital content, professional development and assessment resources whose services are scientifically shown to improve student academic achievement. For more information about Discovery Education streaming Plus and Discovery Education Science Techbook, visit www.discoveryeducation.com or call 800-323-9084.

    About Discovery Education
    Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) revolutionized television with Discovery Channel and is now transforming classrooms through Discovery Education. Powered by the number one nonfiction media company in the world, Discovery Education combines scientifically proven, standards-based digital media and a dynamic user community in order to empower teachers to improve student achievement. Already, more than half of all U.S. schools access Discovery Education digital services. Explore the future of education at www.discoveryeducation.com.

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    Discovery Education Answers White House Call to Support Education for Children of Military Families

    FOR IMMEDIATE RELEASE

    Contacts:
    Juliet Farrell, Discovery Education
    240.461.1745
    julietgfarrell@gmail.com

    Emily Embury, C. Blohm & Associates
    608-839-9800
    emily@cblohm.com

    –Discovery Education and Discovery Communications’ Networks Heed Call to Build Awareness for Military Family Support With Broad Based Efforts In-Schools, On-Air and Online–

    –MythBusters` Jamie and Grant to Join Mrs. Obama and Dr. Biden in Colorado This Thursday for Special Event Showcasing the Initiative’s Commitment to Education for Military Children–

    (Silver Spring, Md) — In a White House event this morning, First Lady Michelle Obama and Dr. Jill Biden launched a national initiative to support and honor America’s service members and their families.

    Heeding the challenge set forth by Mrs. Obama and Dr. Biden, Discovery Education announced today a national campaign to generate awareness and support for returning troops and America’s military families. Discovery’s multi-network and multi-platform contribution to this critical campaign is comprised of Discovery Education, TLC, Military Channel and Discovery’s social media division.

    “Discovery Communications is deeply committed to supporting and championing the efforts of our nation’s troops, veterans and military families – whether it’s volunteering locally at Walter Reed Army Medical Center or creating and launching the only network in America dedicated to honoring the U.S. Military,” said David Zaslav, CEO of Discovery Communications. “Our gratitude and admiration for the men and women in uniform and their family members is deeply ingrained in the DNA of Discovery and we are proud to join the many public and private organizations to support this tremendous effort.”

    As part of the initiative’s national launch, Jamie Hyneman and Grant Imahara from Discovery Channel’s hit series MythBusters, which is featured in Discovery Education’s school services, will join Mrs. Obama and Dr. Biden at a special event on Thursday, April 14 at 10:15 AM at Fountain-Fort Carson High School in Colorado Springs, where military children make up almost half of the student body. The event will highlight the initiative’s commitment to produce awareness about the unique challenges military children face as well as the need for advanced courses and digital content services in math and science at schools serving military children.

    MythBusters, with its mission to show that science can be fun, informative and inspiring, in collaboration with Discovery Education, is a longstanding partner with the Administration`s campaign for STEM awareness. Through Discovery Communications` multi-platform “Be the Future” initiative, MythBusters featured an episode with President Obama in December 2010, helped launch a commercial-free science block for kids on the Science Channel and offers related educational content through Discovery Education’s school services.

    Launching this spring and continuing throughout the year, Discovery Education has pledged the following in support of the White House Initiative:

  • High Quality Digital Content to DODEA Schools — Discovery Education, a division of Discovery Communications, will provide through the end of the school year access to its digital content services — curriculum services scientifically proven to improve student academic achievement, as well as professional development to help DODEA educators integrate digital content/educational technologies into their classrooms.
  • Professional Development Support for Educators of Children from Military Families — Supported by Discovery Education, the Discovery Educator Network (DEN) is a professional learning community providing educators free professional development resources to improve student academic achievement. To support educators teaching the children of military families, the DEN will make available a variety of specially designed resources, delivered through the latest social networking tools and technologies.
  • “Help on the Homefront” Classroom Challenge — Discovery Education will use its presence in over half of all U.S. schools and its expertise in digital learning to launch the Help on the Homefront classroom challenge for children of military families. Students will undertake a project in their community to improve and enrich the lives of military families. Once the projects are complete, students will tell their story to soldiers on the front using a variety of digital content and story-telling tools. Videos will be shared with servicemen and women overseas and may be profiled on-air and online.
  • Representation on Discovery Education’s Student Advisory Board– Composed of high school students nationwide, the Discovery Education Student Advisory Board provides valuable student input on the direction of services to support teaching and learning. Recognizing their unique perspective on classroom instruction, Discovery Education is reserving 10 percent of Student Advisory Panel seats for the children of military service families.
  • “With the tremendous sacrifices that today`s military families make to protect and serve our country, we take seriously our responsibility to support them and their children with access to the best digital educational resources possible,” said Bill Goodwyn, CEO, Discovery Education and President, Global Distribution. “Discovery Education is proud to be a partner on this important initiative by bringing our high-quality, curriculum-based digital content and professional development resources to DODEA schools and teachers and by building a national community of support among students across the country through the Help on the Homefront Classroom Challenge.”

    In addition, Discovery’s networks and social media divisions will support military families through a series of initiatives including the following:

  • TLC has committed to provide resource information about employment and career development opportunities for veterans and their spouses, filming a special episode of the hit series What Not to Wear featuring a military spouse who is trying to prepare for job interviews to re-enter the workforce.
  • Military Channel, the only 24/7 network devoted exclusively to honoring and recognizing the U.S. Military, will create an original PSA campaign in coordination with Skills for America’s Future, focused on expanding employment and career development opportunities for veterans and their spouses; air special host wraps during the “Officer and a Movie” programming block hosted by Lou Diamond Phillips and featuring commentary and resource information about the importance of supporting military families; and run “Send a Salute” user-generated and Military Channel-generated crawls on air, online and through social media emphasizing importance of supporting military families.
  • Extending beyond Military Channel`s social media properties, its sister networks will amplify the call to action across Facebook and Twitter — with a potential audience of approximately 10 million U.S. based fans on Facebook and more than 1.5 million Twitter followers. Additionally, Discovery Communications will leverage its corporate website, company blog, corporate Twitter account and blogger outreach to reach media, business partners and fans.
  • About Discovery Education
    Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) revolutionized television with Discovery Channel and is now transforming classrooms through Discovery Education. Powered by the number one nonfiction media company in the world, Discovery Education combines scientifically proven, standards-based digital media and a dynamic user community in order to empower teachers to improve student achievement. Already, more than half of all U.S. schools access Discovery Education digital services. Explore the future of education at www.discoveryeducation.com.

    About Discovery Communications
    Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world’s number one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 180 countries. Discovery empowers people to explore their world and satisfy their curiosity through 100-plus worldwide networks, led by Discovery Channel, TLC, Animal Planet, Science Channel, Investigation Discovery, Planet Green and HD Theater, as well as leading consumer and educational products and services, and a diversified portfolio of digital media services including HowStuffWorks.com. For more information, please visit www.discoverycommunications.com.

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