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Discovery Education Invites Educators Worldwide to Attend the Fall 2011 Virtual Conference

FOR IMMEDIATE RELEASE

Contacts:
Christina Scripps, Discovery Education
240-662-6502
christina_scripps@discovery.com

Emily Embury, C. Blohm & Associates
608-216-7300, ext. 19
emily@cblohm.com

— Powerful, virtual professional development event focuses on helping educators of all skill levels integrate digital content into classroom instruction —

Silver Spring, Md. (October 17, 2011) – Educators from across the globe are invited to join Discovery Education’s Fall Virtual Conference: Tech or Treat on Saturday, October 22, 2011. Available to all educators, this online and in-person professional development event will focus on digital storytelling featuring a spotlight presentation from Wes Fryer, author of Playing with Media: Simple Ideas for Powerful Sharing. Participants will also take part in a series of virtual sessions presented by the Discovery Educator Network (DEN) Gurus.

The conference will be delivered in person or via webcast to conference attendees worldwide where participants will engage in online presentations on such topics as how to integrate digital media into the classroom. Participants attending in person through regional events hosted by the DEN Leadership Councils will also take part in sessions presented by local STAR Discovery Educators, DEN members recognized for their efforts to share their insight and expertise with peers through activities such as trainings, workshops or presentations.

“Discovery Education is pleased once again to be presenting the 2011 Fall Virtual Conference,” said Scott Kinney, senior vice president, Discovery Education. “Through the Discovery Educator Network and events like this, we are proud to support educators in the United States and around the world as they transition to digital content as their core instructional tool.”

The DEN is the largest professional learning community of its kind and empowers educators through activities that facilitate the successful implementation of educational technology and digital content in the classroom. Building capacity and supporting educators around the world as they bring learning alive through digital content and educational technologies, the DEN provides teachers and administrators a variety of professional development and networking opportunities, as well as a digital library of teacher-generated projects, tools and resources.

Carolyn Stanley, an educator from Connecticut who recently attended a virtual conference said, “While sitting in my pajamas at my laptop, I tuned into the virtual conference. I only planned to stay a few minutes, but I ended up absolutely glued to my laptop as one presenter finished and another began. There is no substitute for being able to participate live in the chat, sharing your ideas and getting feedback from others in the room.”

For more information about the Discovery Educator Network Fall Virtual Conference or any of the in-person regional events complementing the conference, including schedules and registration information, visit https://www.discoveryeducation.com/VirtualConference2011

For more information about the Discovery Educator Network, or any other products and services from Discovery Education, visit www.discoveryeducation.com or call 800-323-9084.

About Discovery Education
Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) revolutionized television with Discovery Channel and is now transforming classrooms through Discovery Education. Powered by the number one nonfiction media company in the world, Discovery Education combines scientifically proven, standards-based digital media and a dynamic user community in order to empower teachers to improve student achievement. Already, more than half of all U.S. schools access Discovery Education digital services. Explore the future of education at www.discoveryeducation.com.

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HEALTHY WEIGHT COMMITMENT FOUNDATION AND DISCOVERY EDUCATION RELAUNCH ENERGY BALANCE 101 WITH NEW INCENTIVES FOR SCHOOLS

FOR IMMEDIATE RELEASE

Contacts:
Alana Carchedi, Discovery Education
240-662-2572
alana_carchedi@discovery.com

Emily Cullum, HWCF
202-295-2316
ecullum@whwg.com

– Aiming to Help Build Healthy Schools and Reduce Childhood Obesity, Continued Partnership Will Provide More Than $150,000 in Prizes and Curriculum Tools –

– Sports Authority Signs On As Premiere Prizing Partner –

Silver Spring, Md. (October 13, 2011) – Healthy Weight Commitment Foundation, the CEO-led organization driving a multi-year effort designed to help reduce obesity – especially childhood obesity – by 2015, and Discovery Education, the leading provider of high quality curriculum-based digital content to U.S. schools, announced today the re-launch of EnergyBalance101.com. Focused on educating students and teachers about wellness and energy balance (balancing calories in and out), the site features a variety of curricular resources and access to the second annual Healthy Playground Makeover Sweepstakes.

Administrators, teachers, parents and others in the community can enter this year’s Healthy Playground Makeover Sweepstakes for a chance to win one of two grand prizes for their school, which include a $30,000 grant from Sports Authority and a new playground from Playworld Systems, Inc. One of the grand prizes will be awarded to a school that qualifies for Title 1 Schoolwide Funding. In addition, three secondary winners will receive $5,000 grants from Sports Authority.

Lisa Gable, President of the Healthy Weight Commitment Foundation said, “EnergyBalance101.com was enormously successful this past year. We were able to reach communities across the country and provide an excellent curriculum for teachers and parents to help create healthy environments for their children. And this year we have broadened our Healthy Playground Makeover Sweepstakes to include a Title 1 school, in an effort to reach those at risk children who need it most.”

New this year, the Energy Balance 101 program will include two new initiatives, the Find Your Balance Challenge and support of the USDA’s HealthierUS Schools Challenge. The Find Your Balance Challenge is designed to encourage elementary school classrooms to create an action plan to improve physical education and nutrition at their school. The grand prize winner will receive $30,000 from Sports Authority, an Energy Balance 101 party at their school and a consult with nutrition and physical education experts. Two second place winners will each receive $10,000 from Sports Authority.

Healthy Weight Commitment Foundation and Discovery Education will also support the USDA’s HealthierUS Schools Challenge, which recognizes schools working to create healthier environments through the promotion of nutrition and physical activity. Schools participating in the HealthierUS Schools Challenge can enter a sweepstakes for a chance to win additional rewards and incentives for striving to reach higher levels of certification.

“Discovery Education is proud to partner with Healthy Weight Commitment Foundation on these important initiatives,” said Mary Rollins, Discovery Education vice president of educational partnerships. “We hope the resources and incentives offered on Energy Balance 101 engage and activate our nation’s teachers, students, and families.”

Jointly developed by Discovery Education, pediatric dieticians and the National Association for Sport and Physical Education (NASPE), Energy Balance 101 provides students and educators with engaging curriculum focused on making healthy choices, energy balance and physical activity. Designed to be easily integrated into classroom instruction, www.energybalance101.com. includes lesson plans, resources and videos for grades K-2 and 3-5, all aligned to state standards. The website also provides family and community resources in both English and Spanish to extend these important learning concepts beyond the classroom.

For additional information on Energy Balance 101 and the three Challenges, visit www.energybalance101.com.

About Healthy Weight Commitment Foundation
The Healthy Weight Commitment Foundation, a CEO-led organization, is a national, multi-year effort designed to help reduce obesity–especially childhood obesity–by 2015. It’s a first-of-its kind coalition that brings together more than 180 retailers, food and beverage manufacturers, restaurants, sporting goods and insurance companies, trade associations and non-governmental organizations (NGOs), and professional sports organizations. The Healthy Weight Commitment Foundation promotes ways to help people achieve a healthy weight through energy balance–calories in and calories out. It focuses on three critical areas–the marketplace, the workplace and schools.

About Discovery Education
Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) revolutionized television with Discovery Channel and is now transforming classrooms through Discovery Education. Powered by the number one nonfiction media company in the world, Discovery Education combines scientifically proven, standards-based digital media and a dynamic user community in order to empower teachers to improve student achievement. Already, more than half of all U.S. schools access Discovery Education digital services. Explore the future of education at www.discoveryeducation.com.

About the National Association for Sport and Physical Education (NASPE)
The preeminent national authority on physical education and a recognized leader in sport and physical activity, the National Association for Sport and Physical Education (NASPE) is a non-profit professional membership association that sets the standard for practice in physical education and sport. NASPE’s 15,000 members include: K-12 physical education teachers, coaches, administrators, researchers, and college/university faculty who prepare professionals in these areas. NASPE seeks to enhance knowledge, improve professional practice, and increase support for high-quality physical education, sport and physical activity programs. It is the largest of the five national associations that make up the American Alliance for Health, Physical Education, Recreation & Dance (AAHPERD). For more information, visit www.naspeinfo.org.

About Sports Authority
The Sports Authority is staffed with experts in all areas of sports and fitness related topics, and strives to be the ultimate “authority,” both on and off the field. Whether in the game or cheering from the sidelines, The Sports Authority is the leading destination for consumers to fulfill their own sports equipment needs, as well as find their favorite team`s apparel. The Sports Authority operates 462 stores in 45 states, and employs more than 15,000 associates nationwide. It also operates stores in Japan under a partnership with AEON Co., Ltd. The company`s e-commerce website is located at www.sportsauthority.com.

About Playworld Systems, Inc.
For 40 years, Playworld Systems has been a leader in creating imaginative, customized commercial play and fitness equipment that positively impacts the health and well-being of communities around the globe. Based on the belief that The World Needs Play®, Playworld Systems brings the joy and benefits of healthful outdoor play and exercise to people of every age and ability through such innovative product lines as ENERGI®, LifeTrail® Advanced Wellness System, Playworld®, PlayDesigns®, NEOS® and OriginsTM. The multi-generational, family-owned company continues to invest significant resources to measurably reduce its impact on the environment, from taking aggressive action to eliminate PVC to enhancing its waste management and recycling programs. In fact, Playworld Systems is the first major U.S. playground manufacturer to remove 99.999 percent of PVC from its products. Playworld Systems offers an optimal customer experience unique in the industry – from value-added services using Microsoft Tag to personalized attention through its vast network of local distributors.

The Lewisburg, Pa.-based company has received numerous awards throughout its history, including two International Industrial Design Excellence Awards, a gold medal from International Design magazine, two News Directors’ Choice Awards on Early Childhood, and the Pennsylvania Governors’ Award for Safety Excellence. For more information, visit PlayworldSystems.com.

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DISCOVERY EDUCATION JOINS FORCES WITH PARTNERS TO INTRODUCE SLATE OF FREE LEARNING RESOURCES AND SWEEPSTAKES FOR TEACHERS AND STUDENTS

FOR IMMEDIATE RELEASE

Contacts:
Alana Carchedi, Discovery Education
240-662-2572
alana_carchedi@discovery.com

Emily Embury, C. Blohm & Associates
608-216-7300
emily@cblohm.com

— Educational Partnerships Provide Supplemental Classroom Materials on Topics like Health, Technology, Science and More to Kick-Off a New School Year —

(Silver Spring, Md.) – Discovery Education, the leading provider of high quality curriculum-based digital content to U.S. schools, has partnered with numerous like-minded companies to create an assortment of free resources for educators, students and their families. Designed to support and advance student achievement at the start of a new school year, these resources span a variety of topics from the wonders of science to internet literacy. Focused on providing fun and engaging tools to classrooms and homes across the country, these joint efforts include components like supplemental family activities, K-12 curriculum programs, interactive classroom lessons and more. These programs include:

  • New Teacher Survival Central
    Created alongside Elmer’s®, American College of Education, Learning.com and Discovery Student Adventures, New Teacher Survival Central is an online destination welcoming, supporting and rewarding educators new to the teaching profession with an array of helpful and timely classroom resources. Now open for entries, the ‘New Teacher Survival Central Sweepstakes’ will award one grand prize winner an all-inclusive trip to Costa Rica and a prize pack, which includes a classroom set of NOOK color tablets, a STEM Survival Prize Pack, an Elmer`s Classroom Prize Pack, a tuition scholarship toward a master`s degree and a collection of Discovery Education DVDs. Teachers are invited to encourage their colleagues to enter the sweepstakes. Those who refer a winning teacher will also be rewarded with an Elmer`s Classroom Prize Pack and an all-expense-paid trip to a professional development conference of their choice. Entries are due by December 17, 2011.
  • Science of Everyday Life
    Opening young minds to the wonders of science with a unique online resource center, Discovery Education and 3M created Science of Everyday Life, a destination for teachers, students of all ages and their parents to explore the surprising and important role that science plays in our daily lives. The site offers K-12 curriculum and interactive tools that bring to life the science that’s happening all around us and family activities that encourage students to make connections to what they are learning in school. New high school resources help engage students on a higher level with lesson plans and career clips featuring Discovery Channel personalities like Reed Timmer of Storm Chasers. In addition, the new Young Inventors Hall of Fame highlights recent finalists in the Discovery Education 3M Young Scientist Challenge.
  • Siemens Science Day
    Entering its fourth year in 2011, Siemens Science Day is a joint effort with the Siemens Foundation offering teachers hands-on activities to help reinvent science class for grades K-6. Each activity is partnered with an exciting video from Discovery Education. Teachers also have access to a special ‘Teacher Support’ area, related websites, and a teacher toolkit. In addition to the digital content, teachers have the opportunity to win an “Ultimate Cool School Assembly.” These assemblies are not only fun and interactive, but also underscore the importance of science literacy and the need for science resources among schools. Entries for the sweepstakes will be accepted through February 28, 2012.
  • USADA True Sport Awards Program
    The third annual USADA True Sport Awards Program, a partnership between Discovery Education and the United States Anti-Doping Agency (USADA), encourages youth-influencers to propose and implement ideas and programs that motivate young people to lead safe, healthy and ethical lives, free from performance-enhancing drugs. Now accepting submissions, the awards program gives entrants a chance to win more than $3,500 in prizes for their efforts in shaping positive beliefs and behaviors in their communities. New this year, awards will also be given to the top student and district administrator applicants. Entries are due December 1, 2011.
  • Web 20.11
    Discovery Education joined CDW-G and SMART Technologies to create Web 20.11, an online destination for teachers seeking helpful techniques and strategies to assist them in integrating digital content into curriculum. Web 20.11 offers free resources in media literacy, internet safety, Web 2.0, presentation tools and blogs from educational experts. Teachers can also enter the ‘Web 20.11 Tech Tune-Up Sweepstakes’ for a chance to be the grand prize winner of an AverMedia AverVision F50 Document Camera, a trip to ISTE 2012 in San Diego and a $1500 digital media grant from Discovery Education. Two runners up will receive a Lenovo ThinkPad Tablet. The sweepstakes closes on December 31, 2011.
  • Discovery Education is the leading provider of high quality curriculum-based digital content, professional development and assessment resources whose services are scientifically shown to improve student academic achievement. For more information about Discovery Education, visit www.discoveryeducation.com or call 800-323-9084. To learn more about the free programs offered through Discovery Education and its corporate partners, visit www.discoveryeducation.com/featured-programs/.

    About Discovery Education
    Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) revolutionized television with Discovery Channel and is now transforming classrooms through Discovery Education. Powered by the number one nonfiction media company in the world, Discovery Education combines scientifically proven, standards-based digital media and a dynamic user community in order to empower teachers to improve student achievement. Already, more than half of all U.S. schools access Discovery Education digital services. Explore the future of education at www.discoveryeducation.com.

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    DISCOVERY EDUCATION AND 3M ANNOUNCE 2011 SCIENCE COMPETITION WINNER

    FOR IMMEDIATE RELEASE

    Contacts:
    Trisha Seminara, Hunter Public Relations for 3M
    212-679-6600 ext. 212
    tseminara@hunterpr.com

    Christina Scripps, Discovery Communications
    240-383-2576
    christina_scripps@discovery.com

    – Braeden Benedict Awarded $25,000 and Named America’s Top Young Scientist –

    – Panel of Judges Included Reed Timmer of Discovery Channel’s Storm Chasers –

    (St. Paul, Minn) – Discovery Education and 3M have named Braeden Benedict from Rancho Palos Verdes, Calif., winner of the 2011 Discovery Education 3M Young Scientist Challenge. Benedict, a 14-year-old graduate of St. John Fisher Parish School and a freshman at Palos Verdes Peninsula High School, was awarded the title of “America’s Top Young Scientist,” $25,000 and a trip from Discovery Student Adventures for his innovation in developing a low-cost impact detection device that can make it easier to spot harmful concussions in athletes. He competed alongside nine other finalists yesterday during a live competition at the 3M Innovation Center in St. Paul, Minn.

    Over the past three months, Benedict and the other finalists had the exclusive opportunity to participate in a summer mentorship program working directly with a 3M scientist in creating an innovation that solved a problem in everyday life. The 3M mentors provided guidance as the finalists developed their ideas from a theoretical concept into an actual prototype. Each of the ten finalists received a 3M Camcorder Projector Shoot ’n Share to document their summer mentorship program.

    During the competition yesterday, the finalists shared their completed innovations with a panel of judges, including Reed Timmer of Discovery Channel’s Storm Chasers. In addition to presenting their prototypes, the ten finalists competed in two additional challenges in which they were asked to: 1) combine multiple 3M technologies to yield new solutions; and 2) identify where a tornado may hit on a map based on specific scientific factors and weather conditions. Finalists were evaluated on their scientific knowledge, creativity and use of 3M technology.

    “The Discovery Education 3M Young Scientist Challenge showcases Discovery Education’s commitment to satisfy students’ innate curiosity in STEM (science, technology, engineering and math) subjects and prepare them to become our nation’s next generation of leaders,” said Bill Goodwyn, CEO, Discovery Education. “Braeden and the rest of this year’s finalists have proven they possess the drive and innovative thinking that can lead us to a bright future in the years to come.”

    “The opportunity to encourage and celebrate science achievement among our nation’s top students carries great meaning for the future of our society,” added Ian Hardgrove, President, 3M Foundation. “Innovation is a way of life at 3M and the inventing never stops. We’ll look to the talented minds of the next generation like those represented today to lead us to new frontiers of discovery in the years to come. We at 3M congratulate them all.”

    The remaining nine finalists also received a variety of prizes from Discovery Education and 3M. The second, third and fourth place winners each received a $1,000 cash prize and a trip from Discovery Student Adventures to Costa Rica. These extraordinary students are:

  • Cheyenne Hua from Hunter College High School in New York, N.Y., received second place for her innovation that helps prevent flood damage to homes.
  • Nolan Lenard from St. Luke’s Episcopal School in Mobile, Ala., received third place for his innovation that alerts drivers to upcoming pedestrian crosswalks, speed limit zones and other signs to help ensure safer driving.
  • Caroline Boschetto from Villa Joseph Marie High School in Holland, Pa., received fourth place for her innovative device that captures renewable energy from the most unlikely of sources — wheelchairs and strollers.
  • The fifth through tenth place winners each received a $1,000 cash prize and a $500 gift card from Discovery Experiences, which offers first-hand, memorable adventures they see and learn about on Discovery’s networks. These finalists, in alphabetical order by last name, are:

  • Jack Andraka from North County High School in Glen Burrie, Md.
  • Austin Curtis from Bedford Middle School in Bedford, Ind.
  • Shayan Farmand from Arcola Intermediate School in Eagleville, Pa.
  • John Holtgrewe from Paducah Middle School in Pudacah Ky.
  • Divya Ravinder from Lawton Chiles Middle Academy in Lakeland, Fla.
  • Albert Tung from University High School in Irvine, Calif.
  • For more information on the 2011 Discovery Education 3M Young Scientist Challenge and to learn more about this year’s finalists, go to www.YoungScientistChallenge.com.

    About the Discovery Education 3M Young Scientist Challenge
    As the nation’s premier science competition for middle school students, the Discovery Education 3M Young Scientist Challenge targets students in the years when research indicates their interest in science begins to fade and encourages them to explore scientific concepts and creatively communicate their findings. In January, students nationwide were asked to create a one- to two-minute video communicating the science behind a possible solution for an everyday problem related to one of the following categories: The Way We Move, The Way We Keep Ourselves Healthy or The Way We Make a Difference. In June, the top ten national finalists were selected. For more information on the challenge, including ages and entry videos of the ten finalists, go to www.youngscientistchallenge.com.

    About Discovery Education
    Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) revolutionized television with Discovery Channel and is now transforming classrooms through Discovery Education. Powered by the number one nonfiction media company in the world, Discovery Education combines scientifically proven, standards-based digital media and a dynamic user community in order to empower teachers to improve student achievement. Already, more than half of all U.S. schools access Discovery Education digital services. Explore the future of education at www.discoveryeducation.com.

    About 3M
    3M captures the spark of new ideas and transforms them into thousands of ingenious products. Our culture of creative collaboration inspires a never-ending stream of powerful technologies that make life better. 3M is the innovation company that never stops inventing. With $27 billion in sales, 3M employs about 80,000 people worldwide and has operations in more than 65 countries. For more information, visit www.3M.com or follow @3MNews on Twitter.

    *All finalists were in grades 5-8 at time of competition entry.

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