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DISCOVERY EDUCATION’S DIGITAL TEXTBOOK LAUNCHING IN CLASSROOMS ACROSS TEXAS THIS FALL

FOR IMMEDIATE RELEASE

Contacts:
Christina Scripps, Discovery Education
240-662-6502
christina_scripps@discovery.com

Emily Embury, C. Blohm & Associates
608-216-7300, ext. 19
emily@cblohm.com

– Digital content use demonstrates Texas’ leadership in the national shift from traditional textbooks to digital textbooks –

Silver Spring, Md. (Nov 17, 2011) – Addressing students’ 21st century learning styles, over 100,000 students in grades 5-8 across Texas will be using the interactive Discovery Education Science Techbook as a digital resource for instruction in their classrooms this fall.

Built from the ground-up to meet Science TEKS (Texas Essential Knowledge and Skills) education standards, Discovery Education Science Techbook serves as a digital instructional resource, promoting collaboration, creativity and participatory learning. The Science Techbook meets students in the digital environment where they live, while igniting their natural interest in science with dynamic, engaging resources, including virtual labs, video clips, ebook passages and more.

Unlike traditional textbooks, Discovery Education Science Techbook uses an inquiry-based approach to learning, bringing key science concepts to life for both English and Spanish-speaking students. Other interactive elements available only from Discovery Education include an interactive glossary, videos and photos, and clips from Discovery Channel’s award-winning series such as PLANET EARTH, LIFE and MYTHBUSTERS.

Using a real-time assessment component that measures students’ progress and recommends individualized resources, the Science Techbook has the ability to address individual student’s learning styles and prescribe resources targeted to their performance.

The Science Techbook is dynamic and updated in real time, providing teachers the opportunity to incorporate up-to-date scientific issues into their curriculum and students the chance to interact with experts on the front lines. Most recently the Science Techbook has featured such events as the tornados that occurred across the southeast U.S. and the tornado and tsunami in Japan. Finally, Discovery Education Science Techbook is a substantially less expensive option per student than textbooks, with additional savings derived from a lack of textbook replacement or inventory costs.

“This unique, all digital science adoption choice by Texas signals a systemic shift toward the acceptance of digital content as a textbook alternative,” said Dr. Yolanda Rey, executive director, Texas ASCD. “The Discovery Education Science Techbook highlights how digital can bring the world of science alive for every type of learner through dynamic videos, reading passages, hands-on activities, interactive virtual labs and more. Texas is proving itself to be a leader in the transition to 21st century digital learning resources.”

Discovery Education is the leading provider of high quality curriculum-based digital content, professional development and assessment resources whose services are available in more than half of U.S. schools.

“The Discovery Education Science Techbook has reimagined the learning process, delivering unique and interactive features updated in real-time that aren’t possible with a traditional textbook,” said Brett Felten, director, Techbook partnerships, Discovery Education. “The schools across Texas choosing to implement the Techbook will benefit the districts in the long run as the most economical choice, with deep professional development included in the price to empower educators in this transition to digital.”

For more information about the Discovery Education Science Techbook, visit www.discoveryeducation.com or call 800-323-9084.

About Discovery Education
Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) revolutionized television with Discovery Channel and is now transforming classrooms through Discovery Education. Powered by the number one nonfiction media company in the world, Discovery Education combines scientifically proven, standards-based digital media and a dynamic user community in order to empower teachers to improve student achievement. Already, more than half of all U.S. schools access Discovery Education digital services. Explore the future of education at www.discoveryeducation.com.

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SIX FLAGS AND DISCOVERY EDUCATION PROMOTE LITERACY AMONG K-6 STUDENTS WITH ‘READ TO SUCCEED’ PROGRAM

FOR IMMEDIATE RELEASE

Contacts:
Alana Carchedi, Discovery Education
240-662-2572
alana_carchedi@discovery.com

Sandra Daniels, Six Flags Entertainment
972-595-5178
sdaniels@sftp.com

– Registration Now Open for 2012 Program –

GRAND PRAIRIE, Texas — November 8, 2011—Six Flags Entertainment Corporation (NYSE: SIX) and Discovery Education announced today that Read to Succeed, an online-based educational program designed to inspire K-6 students to engage in recreational reading, will continue to award complimentary tickets to students across the country. Read to Succeed is an extension of both companies’ commitment to supporting academic achievement and improving literacy across the U.S. Students who complete six hours of non-school-related reading, such as picture books, newspapers, comic books, novels and nonfiction materials, are eligible to earn a free admission ticket to a participating Six Flags theme park. Teachers with 10 or more students who participate in and complete the program are also eligible to earn a free ticket. Read to Succeed registration is now open for all schools across the country online at https://www.discoveryeducation.com/readtosucceed.

The Read to Succeed website equips teachers and parents with the tools they need to instill students with a passion for reading. The site is full of classroom and at-home resources provided by Discovery Education, which focuses on extending that passion beyond the classroom. Suggested reading lists combined with puzzles, lesson plans and multimedia resources help increase student engagement as the books’ themes and concepts spring to life. At home, parents can extend learning with activities that incorporate and build upon classroom reading themes.

“For more than 20 years, Six Flags has partnered with teachers and parents to administer the Read to Succeed program,” said Brett Petit, senior vice president, marketing. “We are proud to reward participants with a day of fun at our parks while encouraging a love for reading.”

To help teachers better understand the new features and updates to the Read to Succeed program, including how to register and submit student reading hours, a free archived webinar is available online at http://readtosucceed.discoveryeducation.com/program-resources.cfm.

“Discovery Education values the importance of providing students with the resources and support they need to develop a life-long passion for reading,” said Mary Rollins, Discovery Education vice president of educational partnerships. “Our partnership with Six Flags on this program promotes the development of that passion in a unique and exciting way.”

For more information or to register for the Read to Succeed program, visit https://www.discoveryeducation.com/readtosucceed.

About Six Flags Entertainment Corporation
Six Flags Entertainment Corporation is the world’s largest regional theme park company with approximately $1.0 billion in revenue and 19 parks across the United States, Mexico and Canada. For more than 50 years, Six Flags has entertained millions of families with world-class coasters, themed rides, thrilling water parks and unique attractions including up-close animal encounters, Fright Fest and Holiday in the Park.

About Discovery Education
Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) revolutionized television with Discovery Channel and is now transforming classrooms through Discovery Education. Powered by the number one nonfiction media company in the world, Discovery Education combines scientifically proven, standards-based digital media and a dynamic user community in order to empower teachers to improve student achievement. Already, more than half of all U.S. schools access Discovery Education digital services. Explore the future of education at www.discoveryeducation.com.

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Two Discovery Education Resources Honored with Tech & Learning Awards of Excellence

FOR IMMEDIATE RELEASE

Contacts:
Christina Scripps, Discovery Education
240-662-6502
christina_scripps@discovery.com

Emily Embury, C. Blohm & Associates
608-216-7300, ext. 19
emily@cblohm.com

– Panel of Educators Recognizes Discovery Education Science Techbook and Discovery Education streaming Plus as Top Education Technology Products –

Silver Spring, Md. (Nov. 4, 2011) – Discovery Education has earned two 2011 Awards of Excellence from Tech & Learning, a prominent education technology magazine. A team of more than 30 educators evaluated Discovery Education Science Techbook and Discovery Education streaming Plus alongside more than 160 other products as part of the 29-year-old recognition program. Educators honored the Discovery Education Science Techbook in the “New Product” category, and Discovery Education streaming Plus earned recognition as a “Best Upgraded Product.”

For nearly 30 years, Tech & Learning has been recognizing the most outstanding education technology products in the industry. With a solid reputation in the industry as a longstanding, high-quality program, the Tech & Learning Awards of Excellence honor both new products and significantly updated products that help educators in the business of teaching, training and managing with technology.

Tech & Learning’s readers aren’t looking for bells and whistles,” said Kevin Hogan, editorial director for NewBay Media’s Tech & Learning Group. “Our readers are looking for rigorous edtech products that improve teaching and learning, inspire teachers and students, as well as meet today’s assessment and standards requirements. This year’s Award of Excellence judges put over 160 products to the test, and chose only those that met these criteria. These companies can be proud that their products were selected as winners by this prestigious team of judges.”

Discovery Education Science Techbook, which is built from the ground up to address state and science standards, is an instructional resource for elementary and middle school students. The digital environment provides interactive tools and up-to-the-minute resources geared towards student engagement. Along with its ability to address each student’s learning style, Discovery Education Science Techbook provides real-time assessment to measure student progress.

A comprehensive digital resource featuring a collection of more than 150,000 of the newest learning objects, Discovery Education streaming Plus is designed to boost student engagement and address multiple learning styles. All of the content is aligned with state standards and designed for easy curriculum integration. Discovery Education streaming Plus also engages digital natives by offering interactive features and a variety of multimedia formats.

“Discovery Education is dedicated to developing resources that enhance student achievement,” said Kelli Campbell, senior vice president, Discovery Education. “Engaging students has been shown to improve their learning gains, and Discovery Education Science Techbook and Discovery Education streaming Plus meet students in the digital environment where they thrive.”

Discovery Education is the leading provider of high quality curriculum-based digital content, professional development and assessment resources whose services are scientifically shown to improve student academic achievement. For more information about Discovery Education, visit www.discoveryeducation.com or call 800-323-9084.

About Discovery Education
Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) revolutionized television with Discovery Channel and is now transforming classrooms through Discovery Education. Powered by the number one nonfiction media company in the world, Discovery Education combines scientifically proven, standards-based digital media and a dynamic user community in order to empower teachers to improve student achievement. Already, more than half of all U.S. schools access Discovery Education digital services. Explore the future of education at www.discoveryeducation.com.

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TOYOTA AND DISCOVERY EDUCATION INVITE STUDENTS TO CELEBRATE SAFE DRIVING WITH ALL-NEW VIDEO CHALLENGE

FOR IMMEDIATE RELEASE

Contacts:
Alana Carchedi, Discovery Education
240-662-2572
alana_carchedi@discovery.com

Zoe Zeigler, Toyota
212-715-7492
zoe_zeigler@tma.toyota.com

— High School Students Asked to Create Safe Driving Video for a Chance to Win $20,000 —

Silver Spring, Md. (November 2, 2011) – Toyota and Discovery Education today announced the launch of the all-new Toyota Teen Driver Video Challenge – a competition that asks high school students across the country to create a unique two-minute video describing how they would encourage safe driving among their peers. The challenge is just one part of Toyota and Discovery Education’s joint program, Toyota Teen Driver, which is a comprehensive online destination offering educators, students and parents a variety of powerful tools and materials designed to help teens avoid distractions and stay safe behind the wheel.

The new Toyota Teen Driver Video Challenge encourages students to creatively address responsible driving behavior among their peers. Judged on the creativity expressed in their video and uniqueness of their content, entries will be narrowed down to ten finalists by curriculum experts from Discovery Education. The ten finalists’ videos will then appear on the Toyota Teen Driver website and corresponding Facebook page during a “fan voting” period where the public will be invited to vote to determine the grand prize winner. The grand prize winner will receive a $20,000 cash prize and the remaining nine finalists will each receive $1,500 in cash. Students in grades 9-12 can submit their two-minute videos on the Toyota Teen Driver web site through February 16, 2012.

“Toyota is dedicated to building awareness among teens about the dangers of distracted driving and encouraging people of all ages to adopt safe driving habits,” said Patricia Salas Pineda, group vice president of philanthropy for Toyota Motor North America. “We’re excited to launch the new Toyota Teen Driver Video Challenge and empower young people to be advocates for responsible driving within their own peer groups and schools.”

In addition to the new student challenge, the Toyota Teen Driver Educators’ Challenge is also open for its second year of entries. This year, educators will be charged with developing an action plan on how they would improve safe teen driving at their school and/or in their community. The first place winner will receive a free Toyota Driving Expectations event for their community, a program designed by Toyota to help young drivers develop safe driving habits through a unique combination of interactive hands-on sessions and behind the wheel defensive driving exercises. The first place winner will also receive a virtual driving simulator for their school to keep and a $5,000 grant to help implement their action plan at their school. The second place winner will be awarded with a virtual driving simulator for their school to keep and a $1,500 grant. The winners’ submissions will also be incorporated into the Toyota Teen Driver website as a resource for other educators to use. Entries must be submitted on the Toyota Teen Driver web site by February 16, 2012.

The web site also features Heads Up!, an exciting interactive road driving challenge demonstrating the perils of distracted driving, which has been updated to include vehicle customization and Facebook integration. Other free resources include lesson plans, activities and discussion starters for teachers, students and parents.

“Discovery Education is proud to work with Toyota as we fulfill our commitment to finding creative and engaging ways to captivate students’ attention on current and relevant topics that span beyond the classroom,” said Mary Rollins, Discovery Education vice president of education partnerships. “The digital learning resources available from Toyota Teen Driver combined with the ability for teens to educate each other on safe driving are critical in creating a safe driving experience on the road.”

To learn more about Toyota Teen Driver, please visit http://toyotateendriver.com.

About Toyota
Toyota (NYSE: TM) established operations in the United States in 1957 and currently operates 10 manufacturing plants, including one under construction. Toyota directly employs nearly 30,000 in the U.S. and its investment here is currently valued at more than $18 billion, including sales and manufacturing operations, research and development, financial services and design.

Toyota is committed to being a good corporate citizen in the communities where it does business and believes in supporting programs with long-term sustainable results. Toyota supports numerous organizations across the country, focusing on education, the environment and safety. Since 1991, Toyota has contributed over half a billion dollars to philanthropic programs in the U.S.

For more information on Toyota’s commitment to improving communities nationwide, visit http://www.toyota.com/community. ;

About Discovery Education
Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) revolutionized television with Discovery Channel and is now transforming classrooms through Discovery Education. Powered by the number one nonfiction media company in the world, Discovery Education combines scientifically proven, standards-based digital media and a dynamic user community in order to empower teachers to improve student achievement. Already, more than half of all U.S. schools access Discovery Education digital services. Explore the future of education at www.discoveryeducation.com.

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