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NASA and will.i.am Bring Music Back From Mars: Curiosity Rover Successfully Delivers First Music and Song “Reach For the Stars (Mars Edition)” Back to Earth

FOR IMMEDIATE RELEASE

Contacts:
Sallie Olmsted, i.am.angel Foundation
310-854-8124
solmsted@rogersandcowan.com

Jennifer Marburg, Discovery Education
240-281-3083
jennifer_marburg@discovery.com

– i.am.angel Foundation and Discovery Education Announce New STEAM Education Initiative for Students Nationwide –

Pasadena, CA August 28, 2012 – Earlier today during an education program hosted by NASA Jet Propulsion Laboratory (JPL), 53 high school students from the i.am College Track Center in Boyle Heights/East Los Angeles, VIP guests and NASA and JPL officials, and Curiosity mission members paid tribute to the legacy of Astronaut Neil Armstrong, the first man to walk on the Moon. During the event, the group also celebrated the successful delivery of the world`s first song from The Red Planet, Mars, back to Earth.

Concurrently, will.i.am`s i.am.angel Foundation and Discovery Education, the leading provider of digital resources to K-12 classrooms proven to impact student achievement, announced a groundbreaking youth engagement initiative to bring STEAM (science, technology, engineering, art and math) education to life for millions of students nationwide. The program, i.am.STEAM, which features NASA assets such as the Mars Curiosity Rover, is designed to inspire and cultivate the next generation of problem-solvers and innovators. The program will be made possible by the financial contributions of the i.am.angel Foundation and its partners, and will be executed by Discovery Education.

“Reach For The Stars (Mars Edition),” an original composition by musician and philanthropist will.i.am, traveled hundreds of millions of miles roundtrip to Mars and back to Earth. NASA scientists and engineers explained the technical process by which the song was placed on the Mars Science Lab Curiosity rover, now on Mars, and then brought back to Earth.

Designed to inspire young people everywhere to reach for their dreams and to embrace STEAM education and careers in the field, will.i.am composed and produced “Reach For The Stars (Mars Edition)”, which included two youth choirs who joined him in the studio, and includes additional vocals by recording artist Lil Jon. The school choirs included the Oasis Academy Hadley School Gospel Choir in Northeast London (Enfield, UK) and the Southfields Academy Choir in Southwest London (near Wimbledon, UK). Both the Oasis Academy Hadley School and the Southfields Academy schools offer STEM-focused curriculum. Young people from the Agape International Center Children`s Choir also participated in studio rehearsals with will.i.am in Los Angeles. Recording took place at the Record Plant in Los Angeles and Metropolis Studios in London.

“Today is about inspiring young people to lead a life without limits placed on their potential and to pursue collaboration between humanity and technology through STEAM education. I know my purpose is to inspire young people, because they will keep inspiring me back,” said will.i.am.

“In 1969, when Neil Armstrong became the first man to set foot on the moon, he inspired a generation. It is still all about inspiration. I want to thank everyone who believes that and is working with NASA education to spread the message that a brighter tomorrow begins by inspiring dreamers, creators and explorers today,” said Leland Melvin, Astronaut and Associate Administrator for Education at NASA.

“Discovery has a 25-year commitment to education and igniting peoples` curiosity, rooted in our very DNA. The foundation`s goals around STEAM education are in perfect synch with Discovery Education`s experience, solutions, tools and resources to drive interest and excellence in STEAM subjects and eventually, careers,” said Bill Goodwyn, CEO, Discovery Education. “We are thrilled to partner with the i.am.angel foundation and will.i.am on this groundbreaking initiative and together, prepare the next generation of STEAM leaders.”

Program speakers included: Charles Bolden, NASA Administrator (via video message); Adam Steltzner, JPL lead engineer for entry, descent and landing of the Curiosity rover; Mike Meyer, Lead Scientist, Mars Exploration Program; Leland Melvin, Astronaut and Associate Administrator for Education at NASA; will.i.am, musician, philanthropist and STEM education advocate; Bill Goodwyn, CEO of Discovery Education.

Prior to the official program remarks that were televised on NASA TV (www.nasa.gov/ntv), the 53 students from the inaugural i.am College Track Boyle Heights Center and teachers from Roosevelt High School in Boyle Heights, CA participated in a guided tour of the JPL campus, viewing model rover spacecraft and learned about STEM careers from NASA and JPL scientists and engineers. Students and teachers also discussed the educational coursework requirements and high school and college internships available at NASA and JPL.

“Reach For The Stars (Mars Edition)” is now available at iTunes http://smarturl.it/RFTSMars

i.am.angel Foundation
will.i.am launched his private foundation in 2009 (formerly known as i.am angel foundation, presently known as i.am.giving foundation) around the idea of providing assistance to needy students wanting to attend college through a program entitled “i.am scholarship.” In 2012, in response to individuals, corporations, and funders expressing interest in supporting similar charitable activities, will.i.am created “i.am.angel foundation”, which is seeking public charity status with the appropriate taxing authorities. The foundation will be striving to trans4m lives through education, inspiration and opportunity, including by providing funding for other charitable activities, such as i.am.College Track, i.am.scholarship, i.am.STEAM and i.am.home. To learn more, please visit www.iamangelfoundation.org.

About Discovery Education
Discovery Education transforms classrooms, empowers teachers and captivates students by providing high quality, dynamic, digital content for grades K-12 and community colleges. Powered by Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), the number one nonfiction media company in the world, Discovery Education is the global leader in standards-based digital media, professional development, assessment tools and a passionate educator network to support districts in accelerating student achievement. Discovery Education services like Discovery Education streaming, Discovery Education Techbook and Discovery Education Higher Ed, are in more than half of all US schools and 35 countries around the world. Explore the future of education at www.discoveryeducation.com.

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Three Schools Awarded New Technology in Win a Wireless Lab Sweepstakes

FOR IMMEDIATE RELEASE

Contacts:
Kelly Caraher, CDW-G Public Relations
847-968-0729
kellyc@cdw.com

Alana Carchedi, Discovery Education
240-662-2572
alana_carchedi@discovery.com

– 10th-Annual Sweepstakes from CDW-G and Discovery Education Receives a Record 726,000 Entries, Awards $200,000 in Prizes –

VERNON HILLS, Ill., and SILVER SPRING, Md. – August 13, 2012 – Teachers and students at three lucky schools will return from summer vacation with new technology labs that will equip students with the tools for developing 21st-century skill sets. Through the 2012 Win a Wireless Lab Sweepstakes, CDW-G and Discovery Education awarded nearly $200,000 in customized classroom technologies to schools nationwide. The sweepstakes is sponsored by CDW Government LLC (CDW-G), a leading provider of technology solutions to education, government and healthcare customers, and Discovery Education, the leading provider of curriculum-based digital content services and professional development resources to more than half of all U.S. schools.

Chevy Chase Elementary School (Chevy Chase, Md.), Ella Elementary School (Olivehurst, Calif.) and N.B. Clements Junior High School (Prince George, Va.) each were randomly selected to receive a state-of-the-art 21st-century classroom package that will help integrate technology into student learning. The package includes:

  • Discovery Education $5,000 digital media grant
  • 20 notebook or tablet computers from HP, Lenovo or Toshiba
  • 3 wireless access points from Cisco
  • 1 mobile cart from Ergotron
  • 1 interactive whiteboard from PolyVision
  • 24 student response devices from Qwizdom
  • 1 document camera from AVer
  • 1 multifunction printer from HP
  • “Classroom technology integration allows teachers to lecture less and involve students more,” said Julie Smith, vice president for K-12 education, CDW-G. “By giving students the ability to use technology in the classroom, schools can make the learning process more interactive – and more familiar to students who often use technology frequently outside of school.”

    More than 726,000 entries were received for this year`s sweepstakes, up from 647,000 entries in 2011. CDW-G and Discovery Education received entries from all 50 states and the District of Columbia.

    “Discovery Education is pleased to provide these educators and their students with the tools and resources they need to successfully transform their classrooms into 21st-century learning environments,” said Mary Rollins, vice president, Discovery Education. “These new technology labs will ignite students` curiosity and transcend traditional classroom experiences in a digital world that promotes collaboration, creativity and participatory learning.”

    The winning schools anticipate benefits for both students and teachers:

  • “The new wireless lab will enable us to work with students on project-based assignments, encouraging better engagement and motivation and sharpening their critical and creative thinking,” said Renee Hammond, chorus/general music teacher, Chevy Chase Elementary School. “We want to empower students by giving them choices, helping explore their own creativity to become more confident, independent learners. The technology will link our students to interactive sites, worldwide experts, audio clips and images – powerful resources that deepen students` understanding of the world around them.”
  • “The new lab will provide an opportunity to teach and build student knowledge, and at the same time, enhance students` understanding of technology at a deeper level,” said Mailee Lor, fifth-grade teacher, Ella Elementary School. “With a click of a button, students will have resources at their fingertips to support their academics.”
  • “In the past, it was difficult to get access to technology such as an interactive whiteboard,” said Charlene Hebert, mathematics teacher, N.B. Clements Junior High School. “Now the technology will be readily available for all of our math teachers. We are very excited about this new opportunity to enhance the student learning experience through technology.”
  • For a full list of prizes, please visit http://cdwg.discoveryeducation.com/wawl/prizes/. The full list of winners is available at http://cdwg.discoveryeducation.com.

    About CDW-G
    A wholly owned subsidiary of CDW LLC, ranked No. 32 on Forbes` list of America`s Largest Private Companies, CDW Government LLC (CDW-G) is a leading provider of technology solutions to government, education and healthcare customers. The company features dedicated account managers who help customers choose the right technology products and services to meet their needs. The company`s solutions architects and engineers offer expertise in designing customized solutions, while its advanced technology engineers assist customers with the implementation and long-term management of those solutions. Areas of focus include notebooks, desktops, printers, servers and storage, unified communications, security, wireless, power and cooling, networking, software licensing and mobility solutions.

    For more information about CDW-G product offerings, procurement options, service and solutions, call 1.800.808.4239, email cdwgsales@cdwg.com or visit the CDW-G Web site at www.CDWG.com.

    About Discovery Education
    Discovery Education transforms classrooms, empowers teachers and captivates students by providing high quality, dynamic, digital content for grades K-12 and community colleges. Powered by Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), the number one nonfiction media company in the world, Discovery Education is the global leader in standards-based digital media, professional development, assessment tools and a passionate educator network to support districts in accelerating student achievement. Discovery Education services like Discovery Education streaming, Discovery Education Techbook and Discovery Education Higher Ed, are in more than half of all US schools and 35 countries around the world. Explore the future of education at www.discoveryeducation.com.

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