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DISCOVERY EDUCATION AND LOUISIANA PUBLIC BROADCASTING RENEW PARTNERSHIP PROVIDING EDUCATORS AND STUDENTS STATEWIDE ACCESS TO AWARD-WINNING STREAMING SERVICE 

Shawnee Cohn, Discovery Education
240-662-2661
shawnee_cohn@discovery.com

–Continuation of 12-Year Collaboration Ensures Louisiana Students and Educators Access to Comprehensive K-12 Digital Resources–

SILVER SPRING, Md. (October 29, 2015) – Discovery Education, one of the leading providers of digital content and professional development for K-12 classrooms, today announced a one-year renewal of its 12-year partnership with Louisiana Public Broadcasting (LPB) providing educators across Louisiana access to dynamic digital content.  Since the inception of the Discovery Education-LPB partnership, Louisiana’s educators and students have integrated more than 19 million digital learning objects from the Discovery Education Streaming service into instruction. As part of this expanded collaboration, Louisiana classrooms will now have access to the award-winning Discovery Education Streaming Plus.

Discovery Education Streaming Plus is a comprehensive digital service supplementing instruction across all K-12 curricular areas. Resources are aligned to state standards and are searchable, and include videos, images, primary source documents, podcasts, oral interviews, audio books, articles and more.  LPB is proud to include its own educational productions in Discovery Education Streaming Plus for statewide and national distribution.

Teacher resources available through Discovery Education Streaming Plus include lesson plans, instructional strategies and content collections organized around themes, as well as including instructional videos, skill builders, writing prompts, multimedia activities and articles. Through its popular Board Builder feature, students can create virtual project boards using multimedia and text to synthesize their thinking and provide evidence of their understanding of a concept or problem.

“For over 40 years, Louisiana educators have looked to LPB as a trusted source of engaging content for their students,” said Beth Courtney, President and CEO of Louisiana Public Broadcasting. “We are pleased to build on our partnership with Discovery Education, which brings to educators across the state the powerful digital resources they need to build the authentic digital learning environments today’s students demand and deserve.”

The Discovery Educator Network (DEN) will continue to support educators served by LPB in their efforts to transform students’ learning experience with digital media. A global community of education professionals, the DEN connects members across school systems and around the world through social media, virtual conferences, and in-person events, fostering valuable networking, idea sharing, and inspiration.

“Discovery Education’s long-standing partnership with Louisiana Public Broadcasting ensures educators statewide have access to rich multimedia content they can use to meet the needs of diverse learners, increase student engagement and advance academic achievement,” said Andy Schaefer, Vice President of Education Partnerships at Discovery Education. “We are pleased to continue our relationship with the great team at LPB in pursuit of our joint mission to support the success of each learner.”

For more information on Louisiana Public Broadcasting’s education division, visit http://www.lpb.org/ education.

For more information on Discovery Education’s services and initiatives, visit www.discoveryeducation.com.

About Louisiana Public Broadcasting
Louisiana Public Broadcasting is a state network of six non-commercial television stations licensed to the Louisiana Educational Television Authority (LETA), established in 1971 by the Louisiana Legislature. The mission of Louisiana Public Broadcasting is to provide programming that is intelligent, informative, educational and entertaining. LPB strives to connect the citizens of Louisiana by creating content that showcases Louisiana’s unique history, people, places and events. LPB’s Department of Educational Television and Technology provides digital resources to support formal education in Pre-K-12 classrooms statewide as well as lifelong learning. 

About Discovery Education
Discovery Education is the global leader in standards-based digital content for K-12, transforming teaching and learning with award-winning digital textbooks, multimedia content, professional development, and the largest professional learning community of its kind. Serving 3 million educators and over 30 million students, Discovery Education’s services are in half of U.S. classrooms, over 40 percent of all primary schools in the UK, and more than 50 countries. Discovery Education partners with districts, states and like-minded organizations to captivate students, empower teachers, and transform classrooms with customized solutions that increase academic achievement. Discovery Education is powered by Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), the number one nonfiction media company in the world. Explore the future of education at www.discoveryeducation.com.

 

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DISCOVERY EDUCATION AND DIRECTV CELEBRATE NATIONAL ENERGY STAR DAY WITH LIVE VIRTUAL EVENT EDUCATING STUDENTS NATIONWIDE ABOUT ENERGY EFFICIENCY 

Shawnee Cohn, Discovery Education
240-662-2661
shawnee_cohn@discovery.com

– EPA Administrator Gina McCarthy to Speak with Students about Energy Efficiency and its Impact on Climate Change during Live Virtual Event in Conjunction with National Energy Awareness Month on October 27 –

Silver Spring, Md. (October 19, 2015)Discovery Education, the leading provider of digital content and professional development for K-12 classrooms, and DIRECTV,  now part of the AT&T family, will host a live virtual event for classrooms nationwide on October 27 at 1 P.M. EST. Available at no cost to classrooms nationwide, this virtual experience will celebrate National Energy Awareness Month and ENERGY STAR® Day, a day devoted to encouraging individuals to make a commitment to an energy-saving action, by taking the ENERGY STAR Pledge. Classrooms will have the unique opportunity to meet U.S. Environmental Protection Agency Administrator Gina McCarthy, be transported to EPA headquarters in Washington, D.C., and engage in a virtual discussion on how our energy use affects our planet’s climate and energy efficiency is a tool for climate action.

Hosted by Discovery Education’s Director of Education Outreach and Curriculum Integration Kyle Schutt, students will learn about specific actions they can take to be more energy efficient in their own homes, schools and communities. Five students from Charles County Public Schools’ Charles County Middle School will join Administrator McCarthy at EPA headquarters for an in-person discussion. To register to attend the event, or to submit questions to be answered live by Administrator McCarthy during the broadcast, visit www.discoveryeducation.com/energystar. This virtual field trip is appropriate for upper elementary, middle and high school students.

“Today’s students are tomorrow’s innovators, decision-makers, and problem-solvers,” said EPA Administrator Gina McCarthy. “I’m thrilled to participate in an ENERGY STAR Day event aimed at educating young people about the tools we have to act on climate change, and inspiring them to design the solutions of the future.”

“Technology is fundamentally altering education and unlocking new possibilities. This collaboration is a wonderful example of that,” commented Charlene Lake, Senior Vice President – Corporate Social Responsibility and Chief Sustainability Officer, AT&T Services, Inc. “It is important that we not only prepare students academically, but also empower them to be good stewards of our planet. As a company, we are committed to being a good corporate citizen and finding innovative new ways to utilize technology to reduce our own environmental impact as well.”

To further support participating educators, Discovery Education is also offering classroom activities related to energy efficiency, including comprehensive pre-and post-event lessons, which educators can utilize to enhance the learning experience and prepare students for the virtual event. Students, families and teachers are also encouraged to visit the Discovery Education website and pledge to commit to energy savings actions around their home that will reduce greenhouse gas emissions and help protect the climate for years to come.

“This virtual event is an exciting way to engage my students in the science of energy efficiency and the critical issue of climate change,” said Dacia Jones, District Science Director and STEM Educator, Durham Public Schools, NC.  “I look forward to utilizing this one-of-a-kind learning opportunity to help my students gain a deeper understanding of how they can preserve a healthy planet for future generations and help protect the climate by saving energy.”

For more information on this virtual event and other services and initiatives from Discovery Education, visit www.discoveryeducation.com.

 

About The U.S. EPA & Administrator Gina McCarthy
Since 1970, the U.S. EPA has protected public health and the environment by implementing the nation’s landmark environmental statutes that safeguard clean air, clean water, and healthy land. Administrator Gina McCarthy was appointed by President Barack Obama in 2009 first as Assistant Administrator for EPA’s Office of Air and Radiation and then in 2013 as Administrator.

About ENERGY STAR
ENERGY STAR® is the simple choice for energy efficiency. For more than 20 years, people across America have looked to EPA’s ENERGY STAR program for guidance on how to save energy, save money, and protect the environment. Behind each blue label is a product, building, or home that is independently certified to use less energy and cause fewer of the emissions that contribute to climate change. Today, ENERGY STAR is the most widely recognized symbol for energy efficiency in the world, helping families and businesses save $360 billion on utility bills, while reducing greenhouse gas emissions by 2.5 billion metric tons since 1992. Join the millions who are already making a difference at energystar.gov.

About Discovery Education
Discovery Education is the global leader in standards-based digital content for K-12, transforming teaching and learning with award-winning digital textbooks, multimedia content, professional development, and the largest professional learning community of its kind. Serving 3 million educators and over 30 million students, Discovery Education’s services are in half of U.S. classrooms, over 40 percent of all primary schools in the UK, and more than 50 countries. Discovery Education partners with districts, states and like-minded organizations to captivate students, empower teachers, and transform classrooms with customized solutions that increase academic achievement. Discovery Education is powered by Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), the number one nonfiction media company in the world. Explore the future of education at www.discoveryeducation.com.
 

About AT&T
AT&T Inc. (NYSE:T) helps millions around the globe connect with leading entertainment, mobile, high speed Internet and voice services. We’re the world’s largest provider of pay TV. We have TV customers in the U.S. and 11 Latin American countries. In the U.S., our wireless network has the nation’s strongest 4G LTE signal and most reliable 4G LTE. We offer the best global coverage of any U.S. wireless provider*. And we help businesses worldwide serve their customers better with our mobility and highly secure cloud solutions.

Additional information about AT&T products and services is available at http://about.att.com. Follow our news on Twitter at @ATT, on Facebook at http://www.facebook.com/att and YouTube at http://www.youtube.com/att.

© 2015 AT&T Intellectual Property. All rights reserved. AT&T, the Globe logo and other marks are trademarks and service marks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

Signal strength and reliability claims based on nationwide carriers’ 4G LTE. Signal strength claim based ONLY on avg. 4G LTE signal strength. 4G LTE not available everywhere.

*Global coverage claim based on offering discounted voice and data roaming; LTE roaming; voice roaming; and world-capable smartphone and tablets in more countries than any other U.S. based carrier. International service required.  Coverage not available in all areas. Coverage may vary per country and be limited/restricted in some countries.

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DISCOVERY EDUCATION AND 3M ANNOUNCE 2015 SCIENCE COMPETITION WINNER

Elizabeth Hillman, Discovery Education
240-461-3053 
Elizabeth_hillman@discovery.com

— Hannah Herbst Awarded $25,000 and Named America’s Top Young Scientist in Nation’s Premier Middle School Science Competition for Her Prototype that Provides Power from Ocean Currents —

Silver Spring, Md. and St. Paul, Minn. (October 14, 2015) – Discovery Education and 3M have named 15 year-old Hannah Herbst from Boca Raton, Fla. the winner of the 2015 Discovery Education 3M Young Scientist Challenge. Herbst created an energy probe prototype that seeks to offer a stable power source to developing countries by using untapped energy from ocean currents. This innovation was inspired by Herbst’s desire to help her 9-year-old pen pal living in Ethiopia who lacks a reliable source of power and electricity.  Herbst’s scientific thinking reflected the competition’s goal of applying science to everyday life, creating a solution that will improve lives and strengthen communities around the globe.

Herbst, a ninth grader from Florida Atlantic University High School, competed alongside nine other middle school finalists yesterday during a live competition at the 3M Innovation Center in St. Paul, Minn. She was awarded the title of “America’s Top Young Scientist” as well as a $25,000 cash prize.

To download hi-res images and b-roll footage of the science competition, go to www.youngscientistchallengemedia.com.

During the past three months, Herbst and the other nine finalists had the exclusive opportunity to work directly with a 3M scientist to develop their personal inventions as part of a unique summer mentorship program.  Herbst was paired with Jeffrey Emslander, a 3M corporate scientist whose research and patents have helped 3M reduce emissions to the environment and use less energy in the making of products. Each of the students collaborated with some of 3M’s top scientists, who provided guidance as they worked through the scientific method to advance their ideas from a theoretical concept into an actual prototype. Together, the mentors and finalists shared their passion for science, reviewed the scientific process and worked virtually through pre-assigned objectives, with resources and support provided by Discovery Education and 3M.

During the final competition hosted by Discovery Education’s Lance Rougeux, the finalists shared their completed inventions with a panel of judges, including Hakeem Oluseyi, astrophysicist and star of Science Channel’s Outrageous Acts of Science. In addition to presenting their prototypes, the ten finalists competed in two additional challenges: 1) combining multiple 3M technologies to yield new solutions; and 2) building a simple machine using science and engineering principles.

“3M is rooted in scientific exploration and an unwavering belief that every problem has a solution. Watching these middle school students embrace this core belief with such zeal and passion has been truly remarkable,” said Jon Lindekugel, senior vice president, business development at 3M.  “Our partnership with Discovery Education underscores our shared values and vision to support the next generation of scientific thinkers as they seek to transform the world. We congratulate them all!”

“The Young Scientist Challenge empowers students with the tools and experiences they need to apply science and their critical thinking skills to solve real-world problems,” said Bill Goodwyn, president and CEO, Discovery Education. “We are proud to stand alongside 3M in their efforts to advance STEM education through this unique project-based learning opportunity that celebrates the next generation of innovators, creators, engineers and scientists. We congratulate Hannah Herbst and the rest of this year’s finalists for their innovation and the inspiration they provide middle school students everywhere.”

The remaining nine finalists also received a variety of prizes from Discovery Education and 3M. The second, third and fourth place winners each received a $1,000 prize and a student adventure trip to a destination such as Costa Rica. These extraordinary students are:

  • Raghav Ganesh from San Jose, Calif., an eighth grader at Cupertino Union School District’s Joaquin Miller Middle School, received second place for his innovation that helps monitor physiological and environmental factors that can trigger stress in those with Autistic Spectrum Disorder.  
  • Amulya Garimella from Pittsburgh, Pa., a seventh grader at Fox Chapel Area School District’s Dorseyville Middle School, received third place for her distraction-monitoring prototype that alerts the user of distraction by measuring EEG brainwaves.
  • Iris Gupta from North Potomac, Md., a seventh grader at Montgomery County Public School’s Robert Frost Middle School, received fourth place for her innovation that seeks to stop allergies at the source through inhaling or injecting nanoparticles that block allergy-triggering particles.

The fifth through tenth place winners each received a $1,000 prize and a $500 gift card from Discovery Experiences, which offers first-hand, memorable adventures they see and learn about on Discovery's networks. These finalists, in alphabetical order, are:

  • Peter Finch from Harrisville, R.I., a home schooled eighth grader
  • Arthur Frigo III from Jupiter, Fla., an eighth grader at Turtle River Montessori School
  • Alec Lessing from New York, N.Y., a ninth grader at Collegiate School
  • Conner Pettit from Lonetree, Colo., a ninth grader at Regis Jesuit High School
  • Krishna Reddy from Wichita Falls, Texas, an eighth grader at Wichita Falls Independent School District’s Kirby Junior High School
  • Sanjana Shah from Cupertino, Calif., a ninth grader at Fremont Union High School District’s Monta Vista High School

Since its inception, the Young Scientist Challenge has awarded hundreds of thousands of dollars in student scholarships and prizes, paired students with world-renowned scientists to give them real-world insights and delivered much-needed science resources to millions of students, teachers and families across the country. Previous winners have met the President of the United States, addressed members of Congress, worked with the nation’s top scientists and been featured in Forbes magazine’s annual “30 Under 30” list.

For more information on the 2015 Discovery Education 3M Young Scientist Challenge and to learn more about this year’s finalists, go to www.YoungScientistChallenge.com.

About 3M
At 3M, we apply science in collaborative ways to improve lives daily. With $32 billion in sales, our 90,000 employees connect with customers all around the world. Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Twitter @3M or @3MNewsroom.

About Discovery Education
Discovery Education is the global leader in standards-based digital content for K-12, transforming teaching and learning with award-winning digital textbooks, multimedia content, professional development, and the largest professional learning community of its kind. Serving 3 million educators and over 30 million students, Discovery Education’s services are in half of U.S. classrooms, over 40 percent of all primary schools in the UK, and more than 50 countries. Discovery Education partners with districts, states and like-minded organizations to captivate students, empower teachers, and transform classrooms with customized solutions that increase academic achievement. Discovery Education is powered by Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), the number one nonfiction media company in the world. Explore the future of education at www.discoveryeducation.com.

 

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EDUCATORS AND ADMINISTRATORS WORLDWIDE INVITED TO ATTEND DISCOVERY EDUCATION’S FALL VIRTCON 

Christina Scripps, Discovery Education
240-662-6502
christina_scripps@discovery.com

— No-Cost Virtual and In-Person Learning Events to Empower Educators with New Instructional Strategies to Support Students’ Literacies for the Digital Age–
 

SILVER SPRING, Md. (October 12, 2015) Discovery Education invites teachers and administrators worldwide to participate in the Discovery Educator Network’s (DEN) upcoming Fall VirtCon on Saturday, October 24. Focused on the theme Literacies for the Digital Age, this no-cost, day-long professional development event offers virtual and face-to-face opportunities for educators to learn new instructional strategies strengthening the essential literacy skills students need for success in the Digital Age. Supported by Discovery Education, the leading provider of digital content for K-12 classrooms, the DEN is one of the largest and most active communities of tech-savvy educators passionate about teaching with digital media, sharing resources, collaborating, and networking.

Featuring engaging presentations from inspiring educators, administrators, and education thought leaders, this live-streamed event will reimagine traditional teaching and learning through the exploration of Kathy Schrock’s 13 Literacies for the Digital Age, which empowers students with the critical-thinking skills needed for success beyond the classroom.

Among the scheduled presenters are:

  • Jacqueline Prester, Business & Technology Teacher at Massachusetts’ Mansfield Public Schools. During her remarks, Prester will share new strategies and resources for introducing students to economic literacy concepts and building real-world skills for life-long financial competence.
  • Joe Sangillo, State Adoptions Manager at Discovery Education and former Social Studies Teacher at Maryland’s Montgomery County Public Schools. Sangillo’s presentation will highlight the importance of civic literacy as well as new opportunities for engaging students in local, regional and worldwide affairs. 
  • Kyle Schutt, Director of Educational Outreach and Curriculum Integration at Discovery Education. Schutt will provide attendees new approaches for improving health literacy, connecting global health concerns to classroom instruction, and supporting students’ health goals.

Discovery Education encourages teachers and administrators to create local face-to-face events at which they can network with their peers, participate in the virtual events, and discuss and workshop the online presentations. For more information about hosting a local viewing party, or to register for virtual and in-person events, visit: https://www.discoveryeducation.com/FallVirtcon2015.  Use the hashtag #FallVirtCon to follow along with this event on Twitter.  At the conclusion of the 2015 Fall VirtCon, all sessions will be archived and available at the event website. 

“After attending previous VirtCons, I returned to my classroom with new strategies and tactics I could immediately implement to create more dynamic and engaging learning environments for my students,” said Dana Johnston, Instructional Specialist at West Orange Elementary School, Orange Unified School District, Calif. “Participation in Discovery Education’s VirtCon provides educators the unique opportunity to connect with colleagues around the world, and hear from forefront leaders on cutting-edge practices. I encourage all educators, regardless of your position, to register and participate in this event.”

A global community of education professionals, the DEN connects members across school systems and around the world through social media, virtual conferences, and in-person events, fostering valuable networking, idea sharing, and inspiration. As one of the largest professional learning communities, the DEN has impacted more than one million educators worldwide. The DEN conducts two VirtCons annually. The Spring 2015 VirtCon attracted 2,900 attendees who participated online and at 41 in-person events.

“Discovery Education is excited to once again offer the DEN VirtCon to inspire and connect educators worldwide,” said Lance Rougeux, vice president of learning communities and instructional implementation for Discovery Education. “This year’s VirtCon, Literacies for the Digital Age, is an ideal opportunity for educators looking for new, innovative ways to transform teaching and learning in their classrooms.”

To learn more about the DEN and Discovery Education’s other initiatives and services, visit www.discoveryeducation.com.

About Discovery Education
Discovery Education is the global leader in standards-based digital content for K-12, transforming teaching and learning with award-winning digital textbooks, multimedia content, professional development, and the largest professional learning community of its kind. Serving 3 million educators and over 30 million students, Discovery Education’s services are in half of U.S. classrooms, over 40 percent of all primary schools the UK, and more than 50 countries. Discovery Education partners with districts, states and like-minded organizations to captivate students, empower teachers, and transform classrooms with customized solutions that increase academic achievement. Discovery Education is powered by Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), the number one nonfiction media company in the world. Explore the future of education at www.discoveryeducation.com.

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Discovery Education Named a 2015 Winner for Prestigious U.S. Chamber Foundation Corporate Citizenship Award

Elizabeth Hillman, Discovery Education
240-662-2664
Elizabeth_hillman@discovery.com

October 7, 2015 —The U.S. Chamber of Commerce Foundation Corporate Citizenship Center has named Discovery Education, the leading provider of digital content and professional development for K-12 classrooms, the winner of the 2015 Corporate Citizenship Awards, in the category of Best Corporate Steward, Small and Middle-Market. IBM won in the category of Best Corporate Steward, Large Business.

"While we are honored by this award, it is really a tribute to the school administrators, teachers, and corporate partners we collaborate with each day to support the success of each learner,”  said Bill Goodwyn, president and CEO of Discovery Education. “This recognition will continue to fuel Discovery Education's commitment to empowering educators to transform teaching and learning with the digital resources and professional development they need to create the authentic digital learning environments today’s students demand and deserve.”

The U.S. Chamber of Commerce Foundation Corporate Citizenship Awards honor businesses for their significant positive impacts in communities around the world. For 16 years, this awards program has illustrated how every day businesses serve as a powerful force for good around the world. Companies and chambers of commerce from around the globe compete for the Citizens, making them one of the most coveted opportunities for recognition in corporate citizenship.

“Discovery Education’s commitment to creating a better world is ingrained throughout the company’s business model,” said Marc DeCourcey, Vice President of the U.S. Chamber of Commerce Foundation Corporate Citizenship Center.  “Their dedication to transforming education and supporting STEM is truly admirable.” 

The Chamber Foundation announced the winners of the 2015 Citizens Awards on October 6 at a ceremony in Washington, D.C. Learn more about the awards program here.

 

About Discovery Education
Discovery Education is the global leader in standards-based digital content for K-12, transforming teaching and learning with award-winning digital textbooks, multimedia content, professional development, and the largest professional learning community of its kind. Serving 3 million educators and over 30 million students, Discovery Education’s services are in half of U.S. classrooms, over 40 percent of all primary schools in the UK, and more than 50 countries. Discovery Education partners with districts, states and like-minded organizations to captivate students, empower teachers, and transform classrooms with customized solutions that increase academic achievement. Discovery Education is powered by Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), the number one nonfiction media company in the world. Explore the future of education at www.discoveryeducation.com

About The U.S. Chamber of Commerce Foundation
The U.S. Chamber of Commerce Foundation (USCCF) is a 501(c)(3) nonprofit affiliate of the U.S. Chamber of Commerce dedicated to strengthening America’s long-term competitiveness by addressing developments that affect our nation, our economy, and the global business environment.

 

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Toyota and Discovery Education Challenge Teens Nationwide to Produce Original PSAs Promoting Teen Driver Safety

Elizabeth Hillman, Discovery Education
240-662-2664
Elizabeth_hillman@discovery.com

–For the 5th Year in a Row, Winner of TeenDrive365 Video Challenge to Receive $15,000–

Silver Spring, Md. (October 1, 2015) – Today’s teens are digital natives who, on average, send over 100 texts[i] and watch 1.15 hours of online videos a day.[ii] That’s why Toyota and Discovery Education, the leading provider of digital content and professional development for K-12 classrooms, are partnering to launch the 2015-2016 TeenDrive365 Video Challenge. Now in its fifth year, the TeenDrive365 Video Challenge invites high school students across the country to create short videos to inspire their friends to drive safely and avoid distractions. 

A panel of judges comprised of community leaders, educators, communications experts, and Toyota representatives will select the grand prize winner, who will receive $15,000 and work with a Discovery film crew to reshoot their video as a TV-ready PSA. The second place winner will receive $10,000 and a trip to attend a taping of a show airing on Discovery Communications’ Velocity Network, while the third place winner will receive $7,500.

One People’s Choice winner will also be selected through public vote in April and will win $5,000 and will also attend the Velocity show taping.

This year, Toyota and Discovery Education have expanded the prizing to include 4th through 10th place winners who will each receive $2,500, as well as four regional winners, who will each receive $1,000. Last year, teens across the country submitted more than 1,000 videos. Teens can register and submit their entries today through March 7, 2016 at www.TeenDrive365inschool.com.   

You can watch the videos from last year’s winners and finalists at this link.

"We know that teens rank their own peers as one of the leading influencers on their behavioral choices. With that in mind, Discovery Education is proud to partner with Toyota on this unique initiative that empowers teens to use their digital storytelling skills to inspire their peers,” said Lori McFarling, Senior Vice President at Discovery Education. “To keep teens safe on the road, it's critical that we reach them in the classroom – where they spend the majority of their time – by providing needed digital resources that emphasize the importance of making smart choices behind the wheel.”

“We are thrilled to partner with Discovery Education on this Challenge because both organizations really understand what makes young people tick,” said Marjorie Schussel, Director, Integrated Brand Communications, Toyota. “We believe that by meeting teens where they are, we can raise awareness about the dangers of distracted driving in powerful ways and help teens and their parents become safer drivers.”

The Video Challenge is part of Toyota TeenDrive365 – the company’s comprehensive safety initiative that offers online tools, expert advice, local events and social media elements to inspire parents and teens to be safe drivers together.

For more information about the TeenDrive365 Video Challenge, visit www.teendrive365inschool.com//teens/video-challenge.

 

About Toyota
Toyota (NYSE:TM), the world's top automaker and creator of the Prius and the Mirai fuel cell vehicle, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands. Over the past 50 years, we’ve built more than 30 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 42,000 people (more than 33,000 in the U.S.). Our 1,800 North American dealerships (1,500 in the U.S.) sold more than 2.67 million cars and trucks (more than 2.35 million in the U.S.) in 2014 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today. Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment. As part of this commitment, we share the company’s extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good. For more information about Toyota, visit www.toyotanewsroom.com. 

About Discovery Education
Discovery Education is the global leader in standards-based digital content for K-12, transforming teaching and learning with award-winning digital textbooks, multimedia content, professional development, and the largest professional learning community of its kind. Serving 3 million educators and over 30 million students, Discovery Education’s services are in half of U.S. classrooms, over 40 percent of all primary schools in the UK, and more than 50 countries. Discovery Education partners with districts, states and like-minded organizations to captivate students, empower teachers, and transform classrooms with customized solutions that increase academic achievement. Discovery Education is powered by Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), the number one nonfiction media company in the world. Explore the future of education at www.discoveryeducation.com.

 


[i] Pew Research Center, 2012

[ii] Global Web Index, 2015

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