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A ‘Whale’ of a Video: High School Students from Washington, D.C. Area Win Grand Prize in Toyota TeenDrive365 Video Challenge

Shawnee Cohn
 240-393-5849, shawnee_cohn@discovery.com

Students Win $15,000 and Their PSA Will Run on Discovery’s Networks

Silver Spring, MD (April 29, 2016) – If you were steering a beluga whale down the street, would you risk sneaking a peek at your phone? Probably not. High school sophomores Matthew Post and John Caporaletti agree, and in their new public service announcement (PSA), they encourage their peers to drive their cars with the same care and attention. Today Toyota and Discovery Education, the leading provider of digital content and professional development for K-12 classrooms, announced that the Sherwood High School students, of Montgomery County Public Schools in Olney, Md. (outside of Washington, D.C.) won the grand prize in the Toyota TeenDrive365 Video Challenge for their video “For the Whales.”  You can view their winning video here.

Now in its fifth year, the Toyota and Discovery Education challenge invites teens across the country to create public service videos to inspire their friends and peers to drive more safely. Matthew and John’s video provides an innovative perspective on the seriousness of driving with the stark reminder that just like a beluga whale, a standard sedan weighs a whopping two tons. With this in mind, the pair encourage drivers to eliminate risky behaviors and focus on the road. The teens will receive $15,000 and will work with a Discovery film crew to reshoot their video into a TV-ready PSA to air on a variety of Discovery networks.

“We were delighted by Matthew and John’s unexpected take on the huge responsibility of driving a vehicle,” said Mike Goss, General Manager, Social Innovation, Toyota Motor North America. “Their video is clever and funny and best of all, it works.  It really makes you stop and think about why it’s so important – as they put it – to drive smart.  We’re excited to help them share this message with teens everywhere.”

“We applaud this year’s grand prize winners Matthew and John and their use of digital storytelling, creativity and humor to influence the behavior of their peers and ultimately help save lives,” said Bill Goodwyn, president and CEO at Discovery Education. “The TeenDrive365 Video Challenge is about empowering young people like Matthew and John to address the critical issue of distracted driving, and they did it with smarts and creativity. We look forward to their PSA running across Discovery’s networks and influencing other drivers out there to be more cautious.”

“We hope this video inspires fellow Sherwood High School friends and students to drive more safely, we hope it sends a broader message across the Washington, D.C. area, and across the nation,” said William Gregory, Principal of Sherwood High School.  “Driving a car takes tremendous responsibility – for teens and adults of all ages – and Matthew and John perfectly illustrated that.”

Matthew and John’s video was chosen by a panel of judges at Toyota and Discovery Education from more than 1,500 submissions – the most ever received in contest history. The other winners include:

  • Second Place: Samuel Brown and Lillian Smith, students at Oklahoma City Public Schools’ Classen School of Advanced Studies in Oklahoma City, OK, will receive $10,000, as well as a behind-the-scenes trip to a live taping of a Velocity network show for their video, “Scary Movie.”
  • Third Place: Blake Rozas and Jackson Ingraham, students at Eanes Independent School District’s Westlake High School in Austin, TX will receive $7,500 for “Brain Surgery.”
  • People’s Choice: Blake Takushi and Tyler Mora, students at Fort Bend Independent School District’s Kempner High School and Austin High School in Sugar Land, TX, who were chosen online by public vote, will receive $5,000 and a behind-the-scenes trip to a taping of a Velocity network show.

The additional seven finalists will receive $2,500, and four regional winners will receive $1,000. Their videos can be viewed here.

The challenge is part of Toyota TeenDrive365 (www.TeenDrive365.com), a comprehensive initiative to help teens and parents become safer drivers together. Building on the programs Toyota has offered for more than a decade, it offers a collection of online tools, events, expert advice and tips as well as social media elements.  

About Toyota 
Toyota (NYSE:TM), the world's top automaker and creator of the Prius and the Mirai fuel cell vehicle, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands. Over the past 50 years, we’ve built more than 30 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 42,000 people (more than 33,000 in the U.S.). Toyota operates 1,800 North American dealerships (1,500 in the U.S. alone which sold almost 2.5 million cars and trucks in 2015) – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.
 
Toyota partners with philanthropic organizations across the country, with a focus on education, safety, and the environment. As part of this commitment, we share the company’s extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good. For more information about Toyota, visit www.toyotanewsroom.com.

About Discovery Education
Discovery Education is the global leader in standards-based digital content for K-12, transforming teaching and learning with award-winning digital textbooks, multimedia content, professional development, and the largest professional learning community of its kind. Serving 3 million educators and over 30 million students, Discovery Education’s services are in half of U.S. classrooms, 50 percent of all primary schools in the UK, and more than 50 countries. Discovery Education partners with districts, states and like-minded organizations to captivate students, empower teachers, and transform classrooms with customized solutions that increase academic achievement. Discovery Education is powered by Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), the number one nonfiction media company in the world. Explore the future of education at www.discoveryeducation.com.

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DISCOVERY EDUCATION AND NUTRIENTS FOR LIFE FOUNDATION AWARD SIX MIDDLE SCHOOLS NATIONWIDE AGRICULTURE GRANTS THROUGH “LET IT GROW CONTEST”

Alycia Chanin, Discovery Education
(240) 662-3056, alycia_chanin@discovery.com 

Onion Creek School District #30 in Colville, Washington, Wins Grand Prize and Special In-School Assembly to be Held May 5–

–Five Middle Schools Receive Grants and Prizes as Winners of National Earth Science Contest —

SILVER SPRING, Md. (April 27, 2016) – Discovery Education, the leading provider of digital content and professional development for K-12 classrooms, and the Nutrients for Life Foundation, an educational non-profit that teaches students and the public about the vital role soil nutrients play in growing our world, announced today the winners of the 2016 Let It Grow Contest. This contest awards more than $10,000 in prizes to six middle schools nationwide as part of From the Ground Up: The Science of Soil, an education initiative that offers middle school students a deeper understanding of the importance of soil science. Educators, parents and community members were invited to enter the Let It Grow Contest by answering soil-related questions and voting daily for a middle school of their choice.

Out of more than 30,000 entries nationwide, Onion Creek Elementary of Onion Creek School District #30 in Colville, Washington received the votes needed to take home the 2016 grand prize.  The district is made up of one school with 50 students, and uses its rural environment as a hands-on learning lab. On May 5, Discovery Education and the Nutrients for Life Foundation will host the Let It Grow Contest grand prize winner assembly at Onion Creek School featuring interactive science activities for students, educators and community members to experience. At the conclusion of the assembly, the school will be presented with a $5,000 check. Additionally, Onion Creek School will receive a half-day of professional development with a Nutrients for Life Foundation Regional Representative, introduction to a local agronomist, and Nutrients for Life Foundation prize pack.

“Onion Creek is thrilled to have been chosen as the grand prize winner of the Let It Grow Contest,” said Patsy Guglielmino, Superintendent/Principal, Onion Creek School District #30. “From the Ground Up: The Science of Soil provides fun activities that enhance students’ understanding about how science is a fundamental part of our everyday life, and I encourage middle school educators across the country to integrate these resources into their classroom instruction.”

In addition to Onion Creek Elementary, five runner-up schools will each receive a $1,000 agricultural grant and Nutrients for Life Foundation prize pack. These schools include:

  • Addlestone Hebrew Academy in Charleston, South Carolina
  • Allendale Elementary School of Allendale Community Consolidated School District # 17 in Allendale, Illinois
  • Hope Special Education Center of Anaheim Union High School District in Buena Park, California
  • Oakhurst Seventh-day Adventist Christian School in Oakhurst, California
  • Riverside Middle School of Anderson School District 4 in Pendleton, South Carolina

Launched in 2013, From the Ground Up: The Science of Soil offers middle school students, educators and families a suite of comprehensive digital resources including standards-aligned interactive lesson plans, digital explorations, bilingual family activities and agricultural career profiles. Designed to highlight the importance of soil, its nutrients and the science behind sustainable plant and crop growth, these resources are available at no cost and engage students of all learning styles.

“We congratulate the community of Onion Creek Elementary for its active engagement throughout the contest that garnered the grand prize,” said Nutrients for Life Foundation Chairman and Simplot Agribusiness President Garrett Lofto.  “We are proud to award this $5,000 agriculture grant to help these students learn more about growing plants and the need for crop nutrients for healthy plants.”

“Discovery Education is committed to providing students nationwide with engaging, interactive curriculum and resources that make science both relevant and exciting,” said Lori McFarling, Senior Vice President, Discovery Education. “We are proud to continue our partnership with the Nutrients for Life Foundation to offer dynamic digital resources and incentive opportunities like the Let It Grow Contest that connect science concepts to real-world examples through unique learning experiences that enhance student achievement.”

To learn more about From the Ground Up: The Science of Soil’s free resources and the Let It Grow Contest please visit: http://www.thescienceofsoil.com/.

About Discovery Education
Discovery Education is the global leader in standards-based digital content for K-12, transforming teaching and learning with award-winning digital textbooks, multimedia content, professional development, and the largest professional learning community of its kind. Serving 3 million educators and over 30 million students, Discovery Education’s services are in half of U.S. classrooms, 50 percent of all primary schools in the UK, and more than 50 countries. Discovery Education partners with districts, states and like-minded organizations to captivate students, empower teachers, and transform classrooms with customized solutions that increase academic achievement. Discovery Education is powered by Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), the number one nonfiction media company in the world. Explore the future of education at www.discoveryeducation.com.    

About Nutrients for Life
The Nutrients for Life Foundation spearheads the mission to educate students and the public about the importance of responsible fertilizer use in growing healthy crops, increasing food production, and feeding a growing population. Since formation more than ten years ago, the Foundation has reached over 24 million students with resources, such as Nourishing the Planet in the 21st Century, the Smithsonian-approved STEM curriculum.  Nutrients for Life’s 2013 partnership with Discovery Education has added a new dimension of innovative, interactive digital resources for the modern classroom.  The Nutrients for Life Foundation is a tax-exempt status organization described in Section 501(c)(3) of the Internal Revenue Code.

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NEW PROFESSIONAL DEVELOPMENT INITIATIVE IS FOCAL POINT OF EXPANDED PARTNERSHIP BETWEEN MARYLAND’S TALBOT COUNTY PUBLIC SCHOOLS AND DISCOVERY EDUCATION

Shawnee Cohn, Discovery Education
240-393-5849, shawnee_cohn@discovery.com

Stephen Wakefield, Discovery Education
240-463-2894, Stephen_Wakefield@discovery.com

– New Program for Professional Learning and Leadership Nurtures Teacher-Leaders and Supports District Strategic Plans –

Silver Spring, Md. (April 21, 2016) – Maryland’s Talbot County Public Schools (TCPS) today announced an expansion of its partnership with Discovery Education, the leading provider of digital content and professional development for K-12 classrooms. The latest phase of this collaboration focuses on professional development, as 30 educators from all eight district schools are now scheduled to participate in Discovery Education’s Digital Leader Corps. A comprehensive professional development system, Digital Leader Corps supports the growth of teacher-leaders as they serve as change agents powering the district's transition to dynamic digital learning environments.

This new phase of collaboration supports the Talbot County Public Schools Strategic Plan 2015-2020, which provides direction in all areas of the school system and ensures that TCPS students graduate college and career ready. Developed by a committee of parents, faculty, administrators, support staff, community and business members, the Strategic Plan focuses on three critical priorities: accelerating student growth, investing in partnerships, and maximizing organizational resources. Specific goals include equitable access to high quality and culturally relevant instruction; partnerships with diverse constituencies to build collaborative programs; and providing a 21st century education for all students.

TCPS and Discovery Education’s partnership began last year, when the district brought the company’s dynamic digital Math Techbook™ to high school classrooms districtwide. Building on that success, TCPS is introducing Discovery Education’s Digital Leader Corps, which will help the school system develop a network of teacher-leaders prepared to design and implement successful and innovative teaching strategies to be shared with their peers. 

Featuring a unique combination of professional learning, pedagogy and tools, Digital Leader Corps offers participating educators proven approaches to integrating educational technologies and digital media into classroom instruction.  These approaches are then practiced in educator created, student-centered Learning Labs. In these labs, teachers practice and adapt their new skills in a classroom setting before sharing their successes broadly with their colleagues. The Digital Leader Corps program provides teachers with continuous customized, job-embedded consultation, with on-going modeling, coaching and feedback from Discovery Education experts in the pre-planning, stakeholder communications and implementation phases.

“The Talbot County Public School system is deeply committed to providing each and every child equal access to a high-quality educational experience that prepares them for success beyond graduation,” said Dr. Kelly Griffith, Superintendent of Talbot County Public Schools. “Discovery Education’s professional development will help our educators build challenging, authentic digital learning environments districtwide that support students’ success beyond the classroom.”

In addition, the Discovery Education Community will continue to support TCPS’ educators in their efforts to transform students’ learning experiences with digital media. A global community of education professionals, the Discovery Education Community connects members across school systems and around the world through social media, virtual conferences, and in-person events, fostering valuable networking, idea sharing and inspiration.

“Discovery Education is proud to partner with Talbot County Public Schools in our joint mission to provide each student access to high quality and culturally relevant instruction and curriculum,” said Kelly Burleson, Manager of Education Partnerships at Discovery Education. “The inspiring work of Dr. Griffith and her team illustrate the district’s deep commitment to helping educators grow their practice and preparing every student for college, careers, and citizenship.”

For more information about the Digital Leader Corps, or other services and resources from Discovery Education, visit www.discoveryeducation.com.

About Discovery Education
Discovery Education is the global leader in standards-based digital content for K-12, transforming teaching and learning with award-winning digital textbooks, multimedia content, professional development, and the largest professional learning community of its kind. Serving 3 million educators and over 30 million students, Discovery Education’s services are in half of U.S. classrooms, 50 percent of all primary schools in the UK, and more than 50 countries. Discovery Education partners with districts, states and like-minded organizations to captivate students, empower teachers, and transform classrooms with customized solutions that increase academic achievement. Discovery Education is powered by Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), the number one nonfiction media company in the world. Explore the future of education at www.discoveryeducation.com.

 

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SHAKESPEARE GOES DIGITAL: DISCOVERY EDUCATION HONORS SHAKESPEARE’S LEGACY WITH UNIQUE VIRTUAL FIELD TRIP MARKING 400TH ANNIVERSARY OF HIS DEATH

Shawnee Cohn, Discovery Education
240-393-5849, shawnee_cohn@discovery.com

Stephen Wakefield, Discovery Education
240-463-2894, Stephen_Wakefield@discovery.com

– Featuring Actor Ian McKellen, Exclusive Virtual Event Will Enrich Social Studies and English Language Arts Instruction by Transporting Students to England to Explore Shakespeare’s Legacy –

Silver Spring, Md. (April 14, 2016) – Discovery Education, the leading provider of digital content and professional development for K-12 classrooms, today announced it will host an exclusive virtual field trip for students around the world commemorating the 400th anniversary of William Shakespeare’s death. On April 22 at 9:30 AM EST, this unique learning experience will transport students to England to celebrate the life and legacy of the world’s greatest playwright, enriching Social Studies and English Language Arts lessons with compelling and valuable insight into his life and work.

Hosted by British television presenter Diane Louise Jordan, the virtual field trip will guide students on a journey through Shakespeare’s hometown of Stratford-upon-Avon, giving them the chance to take an exclusive tour around his birthplace. Appropriate for students grades K-12, the program will visit Shakespeare’s Schoolroom & Guildhall at King Edward VI School, where the young author was inspired to create some of the greatest works of English literature. During this visit, participating classrooms will witness a re-enacted Tudor lesson, and be among the first to ‘step inside’ the newly renovated 600-year-old school building, which has been described by historian Michael Wood as “one of the most atmospheric, magical and important in the whole of Britain.”

After visiting Stratford-upon-Avon, students will travel to London, where they will learn about Shakespeare’s life in the Tudor capital through a tour of some of the city’s hidden Shakespeare locations, ending at the famous Globe Theatre where his plays were staged. Participating classrooms will see The Bard’s work brought to life as they watch local students perform scenes from Macbeth, and hear how the themes of Shakespeare’s work are still relevant today.

The virtual event will also feature an interview with actor Ian McKellen, one of the world’s leading Shakespearean actors. McKellen will discuss his passion for pupils experiencing the power of Shakespeare and seeing his plays performed on stage as they were intended to be. Classrooms across the country are invited to register at no cost by visiting www.discoveryeducation.co.uk/shakespeare.

“Rather than simply reading about Shakespeare’s life or reading his plays, this virtual field trip will serve as an invaluable instructional tool to bring history and literature to life in my classroom,” said Sara Badiner, teacher at Otsego High School, Otsego Public Schools, MI. “I’m looking forward to offering my students a memorable digital learning experience that will deepen their understanding of Shakespeare’s life and legacy.”

“This unique virtual field trip gives students everywhere the opportunity to be involved in the global anniversary celebrations,” said Kelli Campbell, senior vice president and digital learning officer at Discovery Education. “The program will shine a light on Shakespeare’s relevance in the 21st century, helping teachers to bring his writing and historical context to life in a way which will engage today’s learners.”

For more information about Discovery Education’s many virtual field trips and other services and initiatives, visit www.discoveryeducation.com.

About Discovery Education
Discovery Education is the global leader in standards-based digital content for K-12, transforming teaching and learning with award-winning digital textbooks, multimedia content, professional development, and the largest professional learning community of its kind. Serving 3 million educators and over 30 million students, Discovery Education’s services are in half of U.S. classrooms, 50 percent of all primary schools in the UK, and more than 50 countries. Discovery Education partners with districts, states and like-minded organizations to captivate students, empower teachers, and transform classrooms with customized solutions that increase academic achievement. Discovery Education is powered by Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), the number one nonfiction media company in the world. Explore the future of education at www.discoveryeducation.com.    

 

 

 

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Behind the Camera, Behind the Wheel: Teen Filmmakers Address Driving Safety

Elizabeth Hillman, Discovery Education
240-662-2664
Elizabeth_hillman@discovery.com

Amy Schultz, for Toyota
646-805-2825
Amy.Schultz@Finsbury.com

Toyota and Discovery Education Announce Finalists in the Toyota TeenDrive365 Video Challenge;

Public Can Vote Online for People’s Choice Winner until April 25

Silver Spring, MD (April 12, 2016) – Teen filmmakers across the country are using their position behind the camera to encourage safer behavior behind the wheel. Today, Toyota and Discovery Education announced the ten finalists of the Toyota TeenDrive365 Video Challenge. Now in its fifth year, the Challenge invites teens to create short videos to inspire their peers to drive more safely and avoid risky behavior. This year, more than 1,500 students entered the competition – the highest number of submissions ever received.

Toyota and Discovery Education invite the public to watch the ten finalist videos at TeenDrive365InSchool.com/vote and vote through April 25 for the People’s Choice winner, who will receive a $5,000 prize and a behind-the-scenes trip to a taping of a Velocity network show. 

In addition to the People’s Choice winner, a panel of judges from Toyota and Discovery Education will choose several other prize winners. The first place winner will receive $15,000 and will work with a Discovery film crew to reshoot their video into a TV-ready PSA to air on a variety of Discovery networks. 

Other prizes include:

  • Second place prize – $10,000 and a behind-the-scenes trip to a Velocity network show taping
  • Third place prize – $7,500
  • Fourth to tenth place prizes – Each receives $2,500
  • Four regional prizes – Each receives $1,000

“We launched the Toyota TeenDrive365 Video Challenge five years ago with Discovery Education because we wanted another way to engage young people in our commitment to make the roads safer for us all,” said Mike Goss, General Manager, Social Innovation, Toyota Motor North America. “We were blown away by the creativity of the submissions this year and it was tough to choose the finalists. Some of the videos were funny, others were profound, but all inspired us to think even more deeply about the importance of driving safely.”

The Video Challenge is one component of Toyota and Discovery Education’s TeenDrive365: In School initiative, a comprehensive program offering a range of tools designed specifically for high school educators and teens. Resources offered include tools to help teens prepare for the responsibility of driving, such as quizzes, parental discussion points, and a financial calculator; classroom resources for educators, including standards-aligned lesson plans for grades 9-12; and Heads UP!, an interactive simulation which allows teens to virtually experience the real dangers of distracted driving.

The program is part of Toyota TeenDrive365, a comprehensive initiative to help teens and parents become safer drivers together. Building on the programs Toyota has offered for more than a decade, it offers a collection of online tools, events, expert advice and tips as well as social media elements.  TeenDrive365 is adding two new features this year to build on its extensive resources for teens.

  • Virtual Field Trip to Toyota Motor Manufacturing, Indiana – Hosted by Cristy Lee, star of Velocity’s All Girls Garage, this live online broadcast will take viewers on a guided tour to learn about the latest in robotics, automotive safety and production innovation. Students will get an exclusive look ‘under the hood’ at the careers offered in a manufacturing plant, hearing from experts such as Toyota engineers, production team members and executives. Classrooms will learn how Toyota is working with robotics and computers to increase auto safety. The trip will occur on May 3 at 12:00PM ET. To join, register at teendrive365inschool.com/educators/field-trip.
     
  • Science Behind Safe Driving Learning Module – This free interactive learning module helps educators explain the science behind safe driving to teens in a fun and engaging way (picture a cake traveling on top of a skateboard). To access the module, educators can visit http://www.teendrive365inschool.com/educators/preparing-lessons.

“We applaud this year’s finalists and their use of digital storytelling, creativity and passion to influence the behavior of their peers and ultimately help save lives,” said Bill Goodwyn, president and CEO at Discovery Education. “Discovery Education is proud to partner with Toyota on addressing this critical issue by empowering young people to make smart decisions behind the wheel through engaging digital resources and experiences.”

To learn more about the resources offered through TeenDrive365: In School, go to http://www.teendrive365inschool.com/.

About Toyota

Toyota (NYSE:TM), the world's top automaker and creator of the Prius and the Mirai fuel cell vehicle, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands. Over the past 50 years, we’ve built more than 30 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 42,000 people (more than 33,000 in the U.S.). Toyota operates 1,800 North American dealerships (1,500 in the U.S. alone which sold almost 2.5 million cars and trucks in 2015) – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.

Toyota partners with philanthropic organizations across the country, with a focus on education, safety, and the environment. As part of this commitment, we share the company’s extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good. For more information about Toyota, visit www.toyotanewsroom.com.
 

About Discovery Education

Discovery Education is the global leader in standards-based digital content for K-12, transforming teaching and learning with award-winning digital textbooks, multimedia content, professional development, and the largest professional learning community of its kind. Serving 3 million educators and over 30 million students, Discovery Education’s services are in half of U.S. classrooms, 50 percent of all primary schools in the UK, and more than 50 countries. Discovery Education partners with districts, states and like-minded organizations to captivate students, empower teachers, and transform classrooms with customized solutions that increase academic achievement. Discovery Education is powered by Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), the number one nonfiction media company in the world. Explore the future of education at www.discoveryeducation.com.

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EA SPORTS, NFL PLAYERS ASSOCIATION AND DISCOVERY EDUCATION BRING STEAM CAREERS TO LIFE IN ‘MAGIC OF MADDEN’ LIVE VIRTUAL EVENT AT EA GAMING STUDIO; WASHINGTON REDSKINS’ KIRK COUSINS JOINS FOR LIVE Q&A

Elizabeth Hillman, Discovery Education
240-662-2664, Elizabeth_Hillman@discovery.com 

Brad Hilderbrand, Electronic Arts
407-386-4246, BHilderbrand@ea.com

David Cooper, NFLPA
212-938-1299, dcooper@coynepr.com

–LIVE Virtual Field Trip at EA Tiburon Development Studio in Orlando Connects Middle School Students with Engineers, Animators, Designers, and More for Inside Look at STEAM Careers Powering Madden NFL–

–Florida Student Transformed by Motion Capture Technology into Madden NFL Animated Character–

SILVER SPRING, Md. [April 7, 2016] – EA SPORTS™, the NFL Players Association (NFLPA), and Discovery Education, the leading provider of digital content and professional development for K-12 classrooms, have teamed up to host an interactive live virtual field trip on Thursday, April 14, 2016, at 1:00 p.m. ET for students nationwide.  Featuring Washington Redskins quarterback, Kirk Cousins, The Magic of Madden Virtual Field Trip offers middle school students (grades 5-9) the unique opportunity to go behind-the-scenes at EA SPORTS Tiburon Studios in Orlando, FL., to explore the science, technology, engineering, art and math (STEAM) powering today’s popular Madden NFL series. Register here.

Available at no cost, The Magic of Madden Virtual Field Trip will introduce students to EA SPORTS engineers, animators, designers, analysts and producers at one of the largest studios among Electronic Art’s worldwide video game development facilities, as they discuss their career paths and applications of STEAM in bringing Madden NFL to life. Students will go on an exclusive studio tour, and get a firsthand look at motion capture – the process used to record movements of objects or people to animate digital character models – when EA SPORTS animators transform a student from Florida’s Orange County Public Schools into a Madden NFL character! Additionally, Washington Redskins quarterback Kirk Cousins will join the virtual event to answer questions submitted by participating students.

Classrooms may register for the 45-minute virtual event, and submit questions ahead of time to be answered by Cousins and EA SPORTS experts. To register for the event, learn more about the Madden NFL: Football by the Numbers digital interactive and the free accompanying educator resources to help enhance the learning experience and make meaningful classroom connections, visit:  http://footballbythenumbers.discoveryeducation.com/.   

“I encourage educators to integrate this virtual field trip into their classroom instruction to engage students through interactive, digital content,” said Dr. Jesus Jara, Deputy Superintendent at Florida’s Orange County Public Schools. “This virtual event provides a unique opportunity for students to learn directly from creators of video games on the importance of STEAM, and make connections from their classroom to everyday life and real-world careers.”

The Magic of Madden Virtual Field Trip is part of EA SPORTS, NFLPA and Discovery Education’s EA SPORTS Madden NFL: Football by the Numbers program, a comprehensive educational initiative that taps into children’s excitement about football and video games to ignite a passion for math and science. The program offers a first-of-its-kind digital learning game that teaches math and science concepts – such as angles, force, probability and velocity – using famous Madden NFL highlights. The digital game consists of interactive scenarios that are broken down into three sections: Explore, Learn and Game Play. In “Explore,” students are introduced to football-related concepts, positions and strategies that relate to the game. Students then “Learn” about math and science concepts as they relate to various offensive and defensive strategies. Lastly, students apply learnings during “Game Play.” 

“We can’t wait to open our doors and show students our studio, introduce them to some of our experts, and open their eyes to what goes into making our video games,” said Daryl Holt, VP and Head of Operations for EA Tiburon. “If this Virtual Field Trip encourages students to get more involved in STEAM in any way, then we will consider it a great success.”

“The NFLPA is about connecting businesses with sports and the players themselves,” said Ahmad Nassar, President of NFL Players Inc. “This successful partnership is a perfect example of thinking outside the box to connect education with NFL players. Students learn directly from players, not only through the Madden NFL: Football by the Numbers platform, but through interactions with players who bring the concepts to life.”

“Discovery Education is thrilled to continue our partnership with EA SPORTS and NFLPA to offer an engaging learning opportunity that showcases the real-world relevance of STEAM to students’ beloved pastimes – video games,” said Lori McFarling, Senior Vice President, Discovery Education. “Through this virtual event, we hope to get students excited about the spectacular types of careers available to them with STEAM training, and encourage classrooms nationwide to join us for what is sure to be an extraordinary event.”

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About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets. EA has more than 300 million registered players around the world.

In fiscal year 2015, EA posted GAAP net revenue of $4.5 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality blockbuster brands such as The Sims™, Madden NFL, EA SPORTS™ FIFA, Battlefield™, Dragon Age™ and Plants vs. Zombies™. More information about EA is available at www.ea.com/news.

EA SPORTS, The Sims, Dragon Age, Plants vs. Zombies and Battlefield are trademarks of Electronic Arts Inc. and its subsidiaries.  John Madden, NFL and FIFA are the property of their respective owners and used with permission.

Xbox and Xbox 360 are trademarks of the Microsoft group of companies. "PlayStation" is a registered trademark of Sony Computer Entertainment Inc.

EA SPORTS™ is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, fan programs and cross-platform digital experiences. EA SPORTS creates connected experiences that ignite the emotion of sports through videogames, including Madden NFL football, EA SPORTS™ FIFA, NHL® hockey, NBA LIVE basketball, Rory McIlroy PGA TOUR® golf, SSX™ and EA SPORTS UFC®.

For more information about EA SPORTS, including news, video, blogs, forums and game apps, please visit www.easports.com to connect, share and compete.

About the NFL Players Association
The National Football League Players Association is the union for professional football players in the National Football League. Established in 1956, the NFLPA has a long history of assuring proper recognition and representation of players’ interests. The NFLPA has shown that it will do whatever is necessary to assure that the rights of players are protected—including ceasing to be a union, if necessary, as it did in 1989. In 1993, the NFLPA again was officially recognized as the union representing the players, and negotiated a landmark Collective Bargaining Agreement with the NFL.

About Discovery Education
Discovery Education is the global leader in standards-based digital content for K-12, transforming teaching and learning with award-winning digital textbooks, multimedia content, professional development, and the largest professional learning community of its kind. Serving 3 million educators and over 30 million students, Discovery Education’s services are in half of U.S. classrooms, over 40 percent of all primary schools in the UK, and more than 50 countries. Discovery Education partners with districts, states and like-minded organizations to captivate students, empower teachers, and transform classrooms with customized solutions that increase academic achievement. Discovery Education is powered by Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), the number one nonfiction media company in the world. Explore the future of education at www.discoveryeducation.com.

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DISCOVERY EDUCATION OBSERVES EARTH DAY WITH VIRTUAL EXPEDITION AND EXCLUSIVE NEW DIGITAL RESOURCES SUPPORTING K-12 SCIENCE INSTRUCTION

Elizabeth Hillman, Discovery Education
(240) 662-2664, Elizabeth_hillman@discovery.com

Stephen Wakefield, Discovery Education
240-662-5563, Stephen_Wakefield@discovery.com

– Compelling Digital Content, Including Exclusive Under the Sea Footage from Ocean First Education, Inspires Students’ Curiosity in Science and Encourages Appreciation for the Environment –

Silver Spring, Md. (April 4, 2016) – Discovery Education, the leading provider of digital content and professional development for K-12 classrooms, is helping educators nationwide observe Earth Day with a variety of dynamic new resources supporting classroom lessons focused on marine science, biodiversity, conservation, and other critical science topics.  These new learning tools, which have been reviewed by Discovery Education’s expert curriculum team and are aligned to state standards, have been added to Discovery Education’s website as well as its award-winning services, Discovery Education Streaming Plus and the Discovery Education Science Techbook™.

Among the new resources available is an exciting underwater expedition created in partnership with Ocean First Education. During this unique experience, students will study the biodiversity of the coral reefs of the Caribbean and Indo-Pacific Oceans, and learn how shifting land masses impacted the number and types of organisms in these regions. Appropriate for grades K-12, the expedition features interviews with Ocean First Education founder Graham Casden, director of science and research Caine Delacy, and director of curriculum development Catherine E. Christopher, who discuss marine ecology and biology, the effects of mankind and evolution on our oceans, and the role students can play in protecting the health of our ocean for future generations. It also features Ocean First Education video and photographs from underwater research dives around the world. This expedition, as well as grade-band specific classroom resources that can be integrated into instruction to support Earth Day-related lessons, is available to educators at no cost at https://www.discoveryeducation.com/EarthDay2016/.

Educators using these resources will receive a free, 60-day trial of Discovery Education’s Science Techbook. In addition, on April 22, from 1:00 – 1:30 PM ET, Discovery Education and Ocean First Education will host a “Meet The Marine Experts” Twitter chat. Tune in to @DiscoveryEd on Twitter with the hashtag #EarthDay2016 for a live question and answer session with Ocean First Education’s team of experts.

Discovery Education has also added new digital resources supporting science instruction to its award-winning services. The following content has been added to the Discovery Education Science Techbook to support educators as they engage students in science topics as part of their Earth Day observances:

  • Full Racing Extinction documentary – Discovery Channel’s Racing Extinction documentary examines the loss of biodiversity, and its effect on humanity, and solutions that inspire hope for a more sustainable future. Students will be inspired to think beyond the walls of their classroom to tackle some of our planet’s most critical issues. This content is suitable for use with students in grades 6-12.
  • Rodney Raccoon Goes Green – Produced by Wayout Kids and Smith Show Entertainment, this content uses musical numbers and roundtable discussions to communicate ways to stay green, and helps students learn environmentally friendly habits. This content is suitable for use with students in grades K-5.
  • Weather Things: Climate and Climate Change – This content, produced by Metstorm, examines the effects of natural and human-caused climate change, including a profile on carbon dioxide and the warming oceans. Students can learn how climate change is measured and ways to keep the earth in balance. This content is suitable for use with students in grades 6-8.
  • Polar Bears International Virtual Field Trip – Produced by Discovery Education, this archived virtual field trip presents a discussion between a group of Arctic researchers about the disappearance of sea ice in the Arctic. Students will gain knowledge of the effect this phenomenon has on the polar bear population. This content is suitable for use with students in grades K-12.

In addition, new content from the following leading publishers and content providers is now available to Discovery Education Streaming Plus subscribers:

  • Wilderness Productions: In 23 newly-added titles from Discovery Digital Network’s series Breaking Trail with Coyote Peterson, students will embark on a virtual journey through nature, bringing them up-close with wildlife in some of the most amazing environments throughout North America. Along the way, students will encounter everything from manatees to iguanas while learning more about the biological science behind their behavior and appearance along the way. This content is suitable for use with students in grades K-8.
  • Bennett-Watt Entertainment: These 21 new titles from Discoveries America National Parks explore the National Park Service and the magnificent resources they protect. Students will be transported to some of the most famous locations across the United States and learn about the historical context behind these national monuments and memorials. This content is suitable for use with students in grades 3-12.
  • FortunaPIX: In 28 fascinating 3D videos, abstract concepts are transformed into visually engaging learning experiences for students, exploring a variety of science topics including plants and seeds, geology, and the internal structure of Earth, among others. This content is suitable for use with students in grades 6-12.

“Discovery Education’s compelling digital content helps me connect Earth Day to the scientific topics  my class is currently engaged in,” said Margie Rogers, technology integration specialist at Waynesville R-VI School District in Missouri. “I plan to integrate these resources into my existing lessons, as they will help me bring science concepts to life for my students in a way a textbook cannot.”

“Earth Day is the perfect opportunity for students and teachers to engage in scientific questions related to our planet and the environment,”  said Kelli Campbell, senior vice president and digital learning officer at Discovery Education. “We are proud to support educators with relevant, up-to-date digital resources that will inspire students to study our planet and be wise stewards of our natural resources.” 

For more information on Discovery Education Streaming Plus, Discovery Education Science Techbook and other Discovery Education services and initiatives, visit www.discoveryeducation.com.

About Discovery Education
Discovery Education is the global leader in standards-based digital content for K-12, transforming teaching and learning with award-winning digital textbooks, multimedia content, professional development, and the largest professional learning community of its kind. Serving 3 million educators and over 30 million students, Discovery Education’s services are in half of U.S. classrooms, over 40 percent of all primary schools in the UK, and more than 50 countries. Discovery Education partners with districts, states and like-minded organizations to captivate students, empower teachers, and transform classrooms with customized solutions that increase academic achievement. Discovery Education is powered by Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), the number one nonfiction media company in the world. Explore the future of education at www.discoveryeducation.com.     

About Ocean First Education
Founded in 2008 and based in Boulder, Colorado, Ocean First Education provides innovative and dynamic online marine science courses for middle school through adult learners. Our team of educators, scientists and researchers are committed to increasing awareness of marine environments and engaging students through interactive experiences. Ocean First Education is grounded in its mission to inspire our students, teachers and community to become stewards of the sea. For more information, visit www.OceanFirstEducation.com.

 

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