Leadership Team
Bill Goodwyn
CEO, Discovery Education,
President, Global Distribution, Discovery Communications
As chief executive officer of Discovery Education, Bill Goodwyn has overseen the impressive relaunch of Discovery Education, the division of Discovery Communications providing scientifically proven, standards-based digital media services to educators worldwide. As CEO, Goodwyn supervises the award-winning team responsible for driving the business in the global K-12 marketplace. Discovery Education’s services are available in more than half of all U.S. schools, and over one million educators and 35 million students.
In addition, as president of global distribution for Discovery Communications, Bill Goodwyn drives carriage efforts for Discovery's 100-plus worldwide networks and spearheads the company’s leadership position on next generation platforms including HD, 3D and digital opportunities. In this role, he oversees content distribution and carriage negotiations for Discovery’s 13 U.S. networks, manages Discovery's U.S. digital media content distribution efforts in broadband, mobile and video on demand and oversees Discovery’s international carriage expansion in more than 180 countries and territories.
Goodwyn joined Discovery in 1987 and has overseen record-breaking distribution growth for each of the company's domestic cable channels. Goodwyn's team was ranked #1 by Beta Research for seven consecutive years as the top sales organization within the cable television industry. He has received numerous industry awards for leadership and was recently inducted into the Cable Industry Pioneers Hall of Fame.
Eric Phillips
Executive Vice President / COO
As executive vice president/COO, Eric Phillips serves as the chief operating officer for Discovery Education. With responsibilities across the business, Phillips’ primary focus is K-12 sales, strategic business development and divisional operations. In his role with Discovery Education over the past three years, Phillips led efforts that have resulted in improved organizational performance, increased operational efficiency and created a collaborative culture that has driven change throughout the organization.
In addition to his duties with Discovery Education, Phillips is a critical member of Discovery Communications’ distribution team, negotiating carriage agreements with all of the top cable, satellite and telecom operators for Discovery’s 14 US networks and two networks in Canada. He also oversees the business unit’s budgetary, legal and finance compliance efforts.
Prior to joining Discovery in 2002, Phillips worked at the law firm of Covington & Burling practicing corporate law. He also served as a law clerk for U.S. Federal Appeals Court Judge Diana E. Murphy. Additionally, he worked on Capitol Hill as a Congressional aide handling education issues.
Lori A. McFarling
Chief Marketing Officer & Corporate Education Partnerships
A seasoned marketer with over 20 years of media, sales strategy and business development expertise, McFarling oversees Discovery Education's corporate partnerships, product marketing, communications, events and public affairs activities worldwide.
In this role, McFarling has driven the expansion of Discovery's partnership business, overseeing the creation of the company's award-winning educational promotion agency. Partnering with Fortune 500 companies, non-profits, foundations and trade associations, McFarling's team builds sponsored community engagement programs designed to support student achievement in under-resourced areas such as sustainability, STEM, media literacy, health & wellness, environmental and character education. She has also led the development of the company’s first branded travel program, Discovery Student Adventures, and crafted multifaceted education partnerships with global companies such as 3M, Siemens and Toyota.
Also leading the sales strategy and marketing efforts for Discovery’s U.S. cable networks and new media programming services, McFarling received the cable industry's highest honor, the Vanguard Award, for marketing excellence. She now serves on the National Education Association Foundation's Board of Directors. Prior to joining Discovery Education in 2008, McFarling has held a variety of management posts at Discovery Communications and worked in sales, marketing and education posts at Procter & Gamble and C-SPAN, the cable industry's public affairs network.
Scott Kinney
Senior Vice President of Global Professional Development, Policy & Education Outreach
A respected industry leader and spokesperson on a wide variety of education issues, Kinney oversees Discovery Education’s global Professional Development business, overseeing the company's efforts to support educators worldwide.
In addition, Kinney plays a critical role in shaping global policy surrounding educational technology, and in providing educators with the skills needed to integrate the latest educational technologies into classroom instruction to improve student achievement. Kinney led the development of the company's first online masters degree program in educational technology with Wilkes University.
A powerful voice in support of educational technology, Kinney testified before Congress in 2009 on the future of learning, and has spoken at numerous industry events around the world. In addition to professional development, Kinney also oversees the Discovery Educator Network (DEN), an international community of more than 150,000 educators dedicated to supporting student achievement through the use of digital media and educational technology.
Prior to joining Discovery Education in 2005, Kinney spent 15 years in public education, beginning his career as a Technology Specialist at the Central Columbia School District in Pennsylvania. Kinney later served as District Instructional Technology Coordinator for the Sharpsville Area School District in Pennsylvania. He then went on to become Director of Educational Technologies at the Carbon Lehigh Intermediate Unit in Pennsylvania.
Kelli Campbell
Senior Vice President
Kelli Campbell brings more than 20 years of experience in educational product development and executive management to Discovery Education. In her current role as senior vice president, she oversees the Techbook and Assessment lines of business and leads product and content strategy and development, customer support and divisional IT functions. Under her leadership, Discovery Education entered the digital textbook market. Spanning K-12 science and middle school social studies, the Techbooks positively impacted more than 200,000 students and teachers nationwide in the first year of implementation. Discovery Education’s digital Techbooks are designed to replace textbooks as the next generation of core instructional resources for America’s classrooms.
Campbell also leads the development and delivery of the Discovery Education’s streaming service, which is used in more half of U.S. schools and 35 countries around the world, as well as the company’s Assessment services, which includes tools and content to inform instruction and accelerate student achievement. Additionally, she sets Discovery Education’s global product strategy and is directing the creation of a new line of products for the higher education and virtual school environments.
Campbell is an acknowledged thought leader on the development of high quality curriculum-based digital content. She has presented at numerous national and regional education conferences on the subject and has contributed to numerous articles in national publications on the replacement of textbooks by digital resources. She served on the committee that developed the “Digital Textbook Playbook,” the Obama administration’s plan for schools to get digital textbooks in students’ hands within five years. She also has been named a finalist for Women in Technology Leadership Award.
Prior to joining Discovery Education, Campbell served as vice president and general manager for Clearvue & SVE, a Chicago-based educational content company. An early pioneer in using digital content for instruction, she oversaw the creation and launch of the award-winning PowerMediaPlus.com media-on-demand system.
Elisa Freeman
Senior Vice President, Global Business Development & Distribution Operations
Leading global business development and content licensing strategies for Discovery Education, Elisa Freeman is a seasoned executive charged with expanding the company’s educational portfolio in international markets. In her role, Freeman guides global business development deals with Ministries of Education and institutional & consumer product companies.
An 11-year Discovery veteran, Freeman also leads a cross-functional team to identify, prioritize and execute compliance and systems strategies for Discovery’s global distribution efforts. In addition, she oversees the negotiations and compliance of multi-year carriage agreements with key distributors for Discovery’s 13 U.S. Networks, as well as numerous alternative technology carriers.
Prior to joining Discovery in 1999, Freeman worked in consulting for clients including American Express, served as Director of Regulatory Affairs for Oncor Communications, Inc. in Bethesda, MD, and was Manager of Association Services for Association Management Bureau in Washington, DC. She holds a JD from American University Washington College of Law.