CEO, Discovery Education,
President, Global Distribution, Discovery Communications
A 26-year veteran of Discovery Communications, Bill Goodwyn serves as President and CEO of Discovery Education, the leading provider of digital textbooks and curriculum-based digital content in U.S. schools.
As a global leader in educational transformation, Discovery Education reaches over half of all K12 classrooms, one million educators, 35 million students in the U.S., as well as 50 countries around the world. Discovery Education transforms teaching and learning by partnering with Districts throughout the country to support educators with digital technology, high-quality multimedia content, professional development, assessment services, and common core solutions that drive student achievement.
Since taking the helm in 2007, Goodwyn has transformed Discovery Education into the fastest-growing division of the company. Goodwyn has expanded into new services that make Discovery Education a leader in educational transformation, most recently with the launch of the Discovery Education Techbook series in 2010. Designed to replace traditional textbooks as a core instructional resource and to provide interactive, experiential learning, Discovery Education's Techbooks in K-8 Science became the first all-digital solutions to be adopted in multiple U.S. states' textbook review processes. Techbook has been honored with numerous industry awards for innovation, including being named EdTech Digest's 2013 outstanding solution in the digital textbook category. Under Goodwyn's leadership, Discovery Education has revolutionized the digital textbook space and now offers a full suite of Techbooks, including all grades in K-8 Science, four high school science subjects, three Middle School Social Studies subjects, and will expand to include a series of Mathematics Techbooks in 2014.
Goodwyn has also spearheaded the development of Discovery Education’s public-private partnerships, delivering needed resources to educators, students and parents at no cost, including the award-winning Siemens We Can Change the World Challenge, the 3M Young Scientist Challenge and other programs that support educators in enhancing their curriculum in traditionally-underfunded academic areas such as STEM, environmental education, financial literacy, health & wellness, and college & workforce readiness.
EdTech Digest recognized Goodwyn with their 2013 Leadership Award, acknowledging him for his passion and commitment to excellence in education, and for setting trends in the educational industry through innovative uses of technology. Under Goodwyn’s leadership, Discovery Education has been recognized with a number of prestigious industry honors, including awards from the Association of Educational publishers, Software & Information Industry Association, ComputED Learning Lab, Ed Tech Digest, Learning Magazine and Tech & Learning Magazine. Discovery Education is a 2012 Edison Award Finalist and has been named by Fast Company as one of the 10 Most Innovative Companies in Education.
Prior to his role as President & CEO of Discovery Education, Goodwyn oversaw all content distribution, sales and marketing in North America for Discovery's portfolio of networks, including Discovery Channel, TLC, Animal Planet and Science Channel. Goodwyn was subsequently promoted to President of Global Distribution where he was responsible for content distribution for Discovery's more than 100 networks in more than 180 countries and territories around the world.
In recognition of his career achievements, Goodwyn has been awarded the National Cable & Telecommunications Association's Vanguard Award, the highest honor for Young Leadership, and was inducted into the Cable Center's Cable TV Pioneer Hall of Fame and CableFAX Daily's Sales Hall of Fame. His industry and civic commitments have included board positions with the Cable & Telecommunications Association for Marketing (CTAM), CTAM's Educational Foundation, the T. Howard Foundation (diversity in media), the Alexander Youth Network and the UNC-Chapel Hill Journalism and Communications School Board of Advisors.
Goodwyn holds a Bachelor’s degree in Journalism and Communications from the University of North Carolina at Chapel Hill and lives with his wife, Leigh, and their two children in Charlotte, North Carolina.
Senior Vice PresidentAn acknowledged thought leader and powerful voice in support of educational technology, Scott Kinney has more than 20 years of experience in the education industry. As senior vice president for Discovery Education, Kinney cultivates deep partnerships with school districts across the country, working closely with educators and administrators to develop customized solutions that support their strategic goals and empower them to make the systematic transition from print to digital. Under his leadership, Discovery Education services are transforming teaching and learning in more than half of U.S. schools and 35 countries around the world.
Chief Marketing Officer & Corporate Education PartnershipsA seasoned marketer with over 20 years of media, sales strategy and business development expertise, McFarling oversees Discovery Education's corporate partnerships, product marketing, communications, events and public affairs activities worldwide.
Senior Vice PresidentKelli Campbell brings more than 20 years of experience in educational product development and executive management to Discovery Education. In her current role as senior vice president, she oversees the Techbook and Assessment lines of business and leads product and content strategy and development, customer support and divisional IT functions. Under her leadership, Discovery Education entered the digital textbook market. Spanning K-12 science and middle school social studies, the Techbooks positively impacted more than 200,000 students and teachers nationwide in the first year of implementation. Discovery Education’s digital Techbooks are designed to replace textbooks as the next generation of core instructional resources for America’s classrooms.
Senior Vice President, Global Business Development & Distribution OperationsLeading global business development and content licensing strategies for Discovery Education, Elisa Freeman is a seasoned executive charged with expanding the company’s educational portfolio in international markets. In her role, Freeman guides global business development deals with Ministries of Education and institutional & consumer product companies.