President and CEO, Discovery Education
A 27-year veteran of Discovery Communications, Bill Goodwyn is President and CEO of Discovery Education. As the leading provider of digital textbooks, curriculum-based digital content, and professional development, Discovery Education is transforming teaching and learning worldwide. Serving over 3.5 million educators and 35 million students, Discovery Education's award-winning services are available in more than half of U.S. classrooms and 50 countries around the globe.
Under Mr. Goodwyn's leadership, Discovery Education pioneered the development and implementation of digital textbooks. Designed to replace traditional, hardcopy textbooks as the primary resource for classroom instruction, Discovery Education's engaging digital textbooks, or Techbooks, are among the first to be adopted in multiple U.S. states. In addition, Goodwyn launched the company’s efforts to forge strategic alliances with Fortune 500 companies, foundations, and associations supporting public education initiatives in the fields of STEM, sustainability, health, financial literacy and more.
Acknowledging his passion and commitment to excellence and innovation in education, EdTech Digest recognized Mr. Goodwyn with their prestigious Leadership Award. Under his stewardship, Discovery Education has been recognized with a number of industry honors, including awards from the Association of Educational publishers, Software & Information Industry Association, ComputED Learning Lab, Ed Tech Digest, Learning Magazine, and Tech & Learning Magazine. Discovery Education has also been named an Edison Award Finalist and has been named by Fast Company as one of the 10 Most Innovative Companies in Education.
Previously, Mr. Goodwyn oversaw all content distribution strategy, sales and marketing in North America for Discovery's digital content and portfolio of networks, including Discovery Channel, TLC, Animal Planet, and Science Channel. Mr. Goodwyn was subsequently promoted to President of Global Distribution where he was responsible for content distribution for Discovery's more than 100 networks in more than 180 countries and territories around the world.
Mr. Goodwyn is currently a trustee for the Committee for Economic Development (CED), the Committee Encouraging Corporate Philanthropy (CECP) CEO Members, the Central Piedmont Community College (CPCC) Foundation Board, CTAM's Educational Foundation, the T. Howard Foundation (diversity in media), the UNC-Chapel Hill Journalism and Communications School Board of Advisors and is on the advisory board for EdWeek Market Brief. Mr. Goodwyn previously served on the boards of the Cable & Telecommunications Association for Marketing (CTAM) and the Alexander Youth Network. His industry and civic commitments have included board positions with the Cable & Telecommunications Association for Marketing (CTAM), CTAM's Educational Foundation, the T. Howard Foundation (diversity in media), the Alexander Youth Network, and the UNC-Chapel Hill Journalism and Communications School Board of Advisors.
In recognition of his career achievements, Mr. Goodwyn was inducted into the Broadcasting & Cable Hall of Fame in 2013, was named one of the Cable Center's Cable TV Pioneers, and has been awarded the National Cable & Telecommunications Association's Vanguard Award, the highest honor for Young Leadership.
Senior Vice President, Education PartnershipsAn acknowledged thought leader and powerful voice in support of educational technology, Scott Kinney has more than 20 years of experience in the education industry. As senior vice president for Discovery Education, Kinney cultivates partnerships with school systems worldwide, working with educators and administrators to develop customized solutions that support their strategic goals and empower them to make the transition from print to digital. Under his leadership, Discovery Education services are transforming teaching and learning in more than half of U.S. schools and primary schools in England, as well as 50 countries around the world.
Senior Vice-President & Chief Marketing OfficerA highly respected industry leader with more than 20 years of media, marketing, partnership strategy, and business development expertise, Lori McFarling oversees Discovery Education's global marketing initiatives, including public-private partnerships, events and public affairs activities worldwide. Discovery Education is the global leader in standards-based digital content for K-12, transforming teaching and learning with award-winning digital textbooks, multimedia content that supports the implementation of Common Core, professional development, assessment tools and the largest professional learning community of its kind.
Senior Vice PresidentIn her current position as senior vice president, Kelli Campbell fulfills a dual role overseeing the Discovery Education experience from product development through school implementation, as well as serving as interim managing director for the company's UK operations.
Senior Vice President, Global Business Development & Distribution OperationsLeading global business development and content licensing strategies for Discovery Education, Elisa Freeman is a seasoned executive charged with expanding the company’s educational portfolio in international markets. In her role, Freeman guides global business development deals with Ministries of Education and institutional & consumer product companies.
Senior Vice President, CommunicationsElizabeth Hillman is Senior Vice President of Communications for Discovery Education, overseeing a comprehensive communications strategy that elevates and grows the company’s leadership position as the nation’s top provider of curriculum-based digital content and professional development in U.S. schools. Hillman leads global communications to promote and expand the company’s mission of improving teaching and learning by transforming traditional classrooms into engaging digital learning environments. She is based in Discovery Communications headquarters in Silver Spring, Maryland.