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Discovery Education Executive Leadership

  • Bill Goodwyn

    President and CEO, Discovery Education

    A 29-year veteran of Discovery Communications, Bill Goodwyn is President and CEO of Discovery Education.  As the leading provider of digital textbooks, curriculum-based digital content, and professional development, Discovery Education is transforming teaching and learning worldwide.  Serving 3 million educators and over 30 million students, Discovery Education’s services are in half of U.S. classrooms, 50 percent of all primary schools in the UK, and more than 50 countries.

    Under Mr. Goodwyn's leadership, Discovery Education pioneered the development and implementation of digital textbooks.  Designed to replace traditional, hardcopy textbooks as the primary resource for classroom instruction, Discovery Education's engaging digital textbooks, or Techbooks, are among the first to be adopted in multiple U.S. states.   In addition, Goodwyn launched the company’s efforts to forge strategic alliances with Fortune 500 companies, foundations, and associations supporting public education initiatives in the fields of STEM, sustainability, health, financial literacy, and more.

    Previously, Mr. Goodwyn oversaw all content distribution strategy, sales and marketing in North America for Discovery's digital content and portfolio of 13 US networks, including Discovery Channel, TLC, Animal Planet, Oprah Winfrey Network and Science Channel.  Mr. Goodwyn was subsequently promoted to President of Global Distribution where he was responsible for content distribution for Discovery's more than 100 networks in over 180 countries and territories around the world.

    Mr. Goodwyn is currently a trustee for the Committee Encouraging Corporate Philanthropy (CECP).  Additionally, he serves on the Board for the Central Piedmont Community College Foundation, Cable & Telecommunications Association for Marketing (CTAM) Education Foundation, T. Howard Foundation (diversity in media) and the UNC School of Media and Journalism Board of Advisors.

    Acknowledging his passion and commitment to excellence and innovation in education, EdTech Digest recognized Mr. Goodwyn with their prestigious Leadership Award.  Additionally, Goodwyn has been named one of the top “100 CEO Leaders in STEM” for 2016 by STEMconnector®. In 2015, Mr. Goodwyn was honored by the American Association of Publishers PreK-12 Learning Group with the Visionary Award, which recognizes professionals making significant impact within the educational community. In recognition of his career achievements in the cable industry, Mr. Goodwyn was inducted into the Broadcasting & Cable Hall of Fame in 2013, was named a Cable Pioneer, and has been awarded the National Cable & Telecommunications Association's Vanguard Award, the highest honor for Young Leadership. 

    Under his stewardship, Discovery Education has been recognized with a number of industry honors, including awards from the Association of Educational Publishers, Software & Information Industry Association, ComputED Learning Lab, Ed Tech Digest, Learning Magazine, and Tech & Learning Magazine.  Discovery Education has also been named by Fast Company as one of the 10 Most Innovative Companies in Education.  Most recently, Discovery Education was named Best Corporate Steward (small to middle market business) by the US Chamber of Commerce Foundation’s Citizenship Awards.

    Mark Edwards

    Dr. Mark Edwards

    Senior Vice President of Digital Learning, Discovery Education

    A visionary educator acknowledged worldwide for his innovative digital conversion model, Dr. Mark A. Edwards serves as Discovery Education’s Senior Vice President of Digital Learning.  In this capacity, Dr. Edwards works with school systems around the globe to successfully implement similar digital transitions supporting the success of each learner.  He also leads the continued evolution, expansion, and implementation of Discovery Education’s strategic vision for transforming teaching and learning through its unique combination of professional development, award-winning digital content, and educator community.  Discovery Education serves 3 million educators and over 30 million students around the world,and is transforming teaching and learning in half of U.S. classrooms, approximately 50 percent of primary schools in the UK, and in more than 50 countries. 

    Dr. Edwards also provides strategic guidance and support across all aspects of the organization including, educational partnerships, state outreach, product development, partner success, and corporate partnerships.  His deep expertise in managing district-wide digital transitions, implementing successful 1-to-1 programs, designing effective professional development initiatives, and purposefully integrating digital content into classroom instruction enhances Discovery Education’s efforts to support educators and students worldwide.

    A 38-year veteran of public education, Dr. Edwards previously served for nine years as North Carolina’s Mooresville Graded School District (MGSD) Superintendent, where he oversaw the creation of authentic digital learning environments that engage all students and improve academic outcomes. Under his leadership, MGSD was an early adopter of digital content as a core instructional resource, which helped drive dramatic increases in test scores, graduation rates, and college readiness.

    Dr. Edwards has received numerous awards and recognitions throughout his career.  A former Virginia State Superintendent of the Year and eSchool News Tech Savvy Superintendent, in 2013 he was named National Superintendent of the Year by the American Association of School Administrators and in 2014, Dr. Edwards received the North Carolina Public School Forum’s 2014 Jay Robinson Education Leadership Award. 

    Before coming to Mooresville, Dr. Edwards served as Dean at the University of Northern Alabama’s School of Education, and Superintendent of Virginia’s Henrico Public Schools and Danville Public Schools. Edwards is also an accomplished author whose works include Every Child, Every Day: A Digital Conversion Model for Student Achievement.

    Dr. Edwards holds a Ph.D. in education from Vanderbilt University, a M.Ed. in administration and supervision from Tennessee Technical University, and a B.S. in education from the University of Tennessee.  He is based in Discovery Education’s office in Charlotte, N.C. 

  • Kelli Campbell

    Senior Vice President, Digital Learning Officer

    Kelli Campbell fulfills dual roles - overseeing product development for Discovery Education’s suite of SaaS-based education services, as well as spearheading the company’s international expansion, including operational management of Discovery Education’s UK business.

    A nine-year veteran of Discovery Education, Campbell currently serves as the company’s Digital Learning Officer where she leads product development across curriculum and instructional services ensuring that high-quality, engaging digital resources are provided to schools worldwide. As part of that work, she oversees the team leading DE’s personalized and adaptive learning initiatives. In 2011, Campbell helped fuel market innovation by launching the company’s entrance into the digital textbook market. Spanning science, social studies, and math, the Discovery Education “Techbooks” are positively impacting millions of students and teachers nationwide. The award-winning Techbooks are designed to replace traditional textbooks as the next generation of core instructional resources for classrooms.

    Additionally, Campbell leads the company’s international expansion, bringing Discovery Education’s digital resources and professional development to educators and students worldwide. As managing director for Discovery Education UK, Campbell oversees the company’s UK operations including: Discovery Education Espresso, an award-winning, cross-curricular digital learning service for primary school teachers and pupils; Discovery Education Secondary, and professional development services.

    Campbell is an acknowledged thought leader on education’s transition to digital content. She has presented at a variety of education conferences on the subject and has contributed to numerous articles about the replacement of textbooks by digital resources. She served on the committee that developed the “Digital Textbook Playbook,” the Obama administration’s plan for schools to get digital textbooks in students’ hands within five years. In 2014, Campbell was named one of the Alliance for Women in Media’s Women with Solutions for her leadership in science, technology, engineering and math (STEM). In 2012, she was acknowledged with a Woman in Technology Leadership Award. Campbell is a member of the Board of Trustees for The Woods Academy in Bethesda, Md.

    Before joining the company, Campbell served as vice president and general manager for Clearvue & SVE, a Chicago-based educational content company. An early pioneer in using cloud-based digital content for instruction, she directed the creation and launch of the award-winning media-on-demand system.
A graduate of the University of Illinois at Urbana-Champaign, Campbell currently lives with her husband and two children in Bethesda, Maryland.
  • Scott Kinney

    Senior Vice President, Education Partnerships

    An acknowledged thought leader and powerful voice dedicated to supporting the success of each learner, Scott Kinney has nearly 25 years of experience in the fields of professional learning and educational technology. As Discovery Education Senior Vice President of Educational Partnerships, Kinney collaborates with educators and administrators around the world to develop and implement customized solutions that empower them to meet strategic goals and build modern, digital learning environments supporting student achievement. Under his leadership, Discovery Education is serving 3 million educators and over 30 million students around the world,and transforming teaching and learning in half of U.S. classrooms, 50 percent of all primary schools in the UK, and in more than 50 countries. 
    Previously, Kinney served as Discovery Education’s Senior Vice President of Professional Development.  In this capacity Kinney lead the creation and launch of Discovery Education’s professional learning portfolio and managed all facets of the professional development line of business.  During his tenure at Discovery Education, Kinney also launched the Discovery Education Masters degree in Instructional Media, oversaw all Discovery Education public policy initiatives at both the state and federal levels, and supervised the continued growth of the organization’s professional learning community, the Discovery Educator Network.
    Kinney regularly consults with high-level education officials and policymakers, and has testified before Congress on the Future of Learning. An accomplished public speaker and author, Kinney has keynoted countless education conferences, presented at numerous administrator events, and has contributed articles and opinion pieces to various education publications.  In 2015, Kinney was recognized by EdTech Digest with their prestigious Leadership Award for his efforts to support school systems worldwide as they transition from static textbooks to dynamic digital content as a core instructional resource. 

    Prior to joining Discovery Education, Kinney spent 15 years in public education serving at both the school district and regional service center levels. In addition to his K-12 work, Kinney has taught undergraduate and graduate classes for Kent State University and Penn State University, and has served on numerous education-focused advisory boards. 
  • Lori A. McFarling

    Senior Vice-President & Chief Marketing Officer

    A highly respected industry leader with more than 20 years of media, marketing, partnership strategy, and business development expertise, Lori McFarling oversees Discovery Education's global marketing initiatives, including public-private partnerships, events and public affairs activities worldwide. Discovery Education is the global leader in standards-based digital content for K-12, transforming teaching and learning with award-winning digital textbooks, multimedia content that supports the implementation of Common Core, professional development, assessment tools and the largest professional learning community of its kind.

    In this role, McFarling leads the development and execution of marketing initiatives that support educators in transitioning classrooms to digital learning environments, optimizing the power of media and the resources of Discovery to accelerate academic achievement. Partnering with Fortune 500 companies, non-profit organizations, foundations, trade associations and philanthropists, McFarling also leads the development of community engagement, corporate citizenship and educational initiatives designed to support digital learning in under-resourced areas such as STEM, college and workforce readiness, life skills, sustainability, social media literacy, health and wellness, and environmental education. She manages a team which extends Discovery Education's mission of transforming teaching and learning by developing strategic, customized education solutions that are delivered to educators, students and their families at no cost. Aligned to educational standards, these solutions span partnerships with a variety of like-minded organizations and include nationally-recognized and award-winning programs such as the Discovery Education 3M Young Scientist Challenge, the Siemens Competition in Math, Science & Technology, and the Toyota TeenDrive365 Video Challenge, among others.

    Previously, McFarling served as chief operating officer for Animal Planet and Discovery Kids Media. In this position, she oversaw business operations and administration, led cross-functional activities across the divisions business units and directed the networks strategy for brand extension, digital media and product development. McFarling also partnered with the company's international leadership team to support worldwide growth of the Animal Planet brand across all platforms.

    Prior to that, McFarling served as senior vice president of distribution and marketing strategy, overseeing all aspects of Discovery's relationships with the country's four largest distributors (Comcast, Time Warner, DirecTV and Echostar), as well as distribution strategy and affiliate marketing for Discovery's stable of U.S. cable networks nationwide. She also has held posts as vice president, affiliate marketing, and as director of TLC sales strategy and planning.

    McFarling serves in several industry leadership roles as a member of the National Education Association Foundation's Board of Directors, National Cable & Telecommunications Association, the Cable & Telecommunications Association for Marketing, Women in Cable & Telecommunications (WICT), the Association of Cable Communicators, PEER 150, and has been named to Leadership Montgomery's 25th Anniversary Class. She is a graduate of the WICT Betsy Magness Leadership Institute fellowship program, and in 2006, was named to the "Wonder Women" class of television executives. McFarling has been recognized with numerous awards, the Vanguard Award for Marketing, the industry's highest honor for marketing excellence, and the WICT Liberty Award, acknowledging her "demonstrated excellence in the areas of leadership, innovation, excellence, risk taking, teamwork and dedication to the cable and telecommunications industry." She was also named one of CableFax's Most Powerful Women in Cable for 2014.

    McFarling earned her bachelor's degree in English and journalism from the University of Colorado at Boulder and resides with her husband and three children in Bethesda, Maryland.
  • Elisa Freeman

    Senior Vice President, Global Business Development & Distribution Operations

    Leading global business development and content licensing strategies for Discovery Education, Elisa Freeman is a seasoned executive charged with expanding the company’s educational portfolio in international markets. In her role, Freeman guides global business development deals with Ministries of Education and institutional & consumer product companies.
    An 11-year Discovery veteran, Freeman also leads a cross-functional team to identify, prioritize and execute compliance and systems strategies for Discovery’s global distribution efforts.   In addition, she oversees the negotiations and compliance of multi-year carriage agreements with key distributors for Discovery’s 13 U.S. Networks, as well as numerous alternative technology carriers. 

    Prior to joining Discovery in 1999, Freeman worked in consulting for clients including American Express, served as Director of Regulatory Affairs for Oncor Communications, Inc. in Bethesda, MD, and was Manager of Association Services for Association Management Bureau in Washington, DC.  She holds a JD from American University Washington College of Law.