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Discovery Education Executive Leadership

  • Bill Goodwyn

    President and CEO, Discovery Education

    A 26-year veteran of Discovery Communications, Bill Goodwyn serves as President and CEO of Discovery Education, the leading provider of digital textbooks and curriculum-based digital content in U.S. schools.

    As a global leader in educational transformation, Discovery Education reaches over half of all K12 classrooms, one million educators, 35 million students in the U.S., as well as 50 countries around the world. Discovery Education transforms teaching and learning by partnering with Districts throughout the country to support educators with digital technology, high-quality multimedia content, professional development, assessment services, and common core solutions that drive student achievement.

    Since taking the helm in 2007, Goodwyn has transformed Discovery Education into the fastest-growing division of the company.  Goodwyn has expanded into new services that make Discovery Education a leader in educational transformation, most recently with the launch of the Discovery Education Techbook series in 2010. Designed to replace traditional textbooks as a core instructional resource and to provide interactive, experiential learning, Discovery Education's Techbooks in K-8 Science became the first all-digital solutions to be adopted in multiple U.S. states' textbook review processes. Techbook has been honored with numerous industry awards for innovation, including being named EdTech Digest's 2013 outstanding solution in the digital textbook category. Under Goodwyn's leadership, Discovery Education has revolutionized the digital textbook space and now offers a full suite of Techbooks, including all grades in K-8 Science, four high school science subjects, three Middle School Social Studies subjects, and will expand to include a series of Mathematics Techbooks in 2014.

    Goodwyn has also spearheaded the development of Discovery Education’s public-private partnerships, delivering needed resources to educators, students and parents at no cost, including the award-winning Siemens We Can Change the World Challenge, the 3M Young Scientist Challenge and other programs that support educators in enhancing their curriculum in traditionally-underfunded academic areas such as STEM, environmental education, financial literacy, health & wellness, and college & workforce readiness.

    EdTech Digest recognized Goodwyn with their 2013 Leadership Award, acknowledging him for his passion and commitment to excellence in education, and for setting trends in the educational industry through innovative uses of technology. Under Goodwyn’s leadership, Discovery Education has been recognized with a number of prestigious industry honors, including awards from the Association of Educational publishers, Software & Information Industry Association, ComputED Learning Lab, Ed Tech Digest, Learning Magazine and Tech & Learning  Magazine.  Discovery Education is a 2012 Edison Award Finalist and has been named by Fast Company as one of the 10 Most Innovative Companies in Education.

    Prior to his role as President & CEO of Discovery Education, Goodwyn oversaw all content distribution, sales and marketing in North America for Discovery's portfolio of networks, including Discovery Channel, TLC, Animal Planet and Science Channel.  Goodwyn was subsequently promoted to President of Global Distribution where he was responsible for content distribution for Discovery's more than 100 networks in more than 180 countries and territories around the world.

    In recognition of his career achievements, Goodwyn has been awarded the National Cable & Telecommunications Association's Vanguard Award, the highest honor for Young Leadership, and was inducted into the Cable Center's Cable TV Pioneer Hall of Fame and CableFAX Daily's Sales Hall of Fame. His industry and civic commitments have included board positions with the Cable & Telecommunications Association for Marketing (CTAM), CTAM's Educational Foundation, the T. Howard Foundation (diversity in media), the Alexander Youth Network and the UNC-Chapel Hill Journalism and Communications School Board of Advisors.

    Goodwyn holds a Bachelor’s degree in Journalism and Communications from the University of North Carolina at Chapel Hill and lives with his wife, Leigh, and their two children in Charlotte, North Carolina.

  • Scott Kinney

    Senior Vice President

    An acknowledged thought leader and powerful voice in support of educational technology, Scott Kinney has more than 20 years of experience in the education industry. As senior vice president for Discovery Education, Kinney cultivates partnerships with school districts across the country, working with educators and administrators to develop customized solutions that support their strategic goals and empower them to make the transition from print to digital. Under his leadership, Discovery Education services are transforming teaching and learning in more than half of U.S. schools and 40 countries worldwide.
    Kinney also consults with high-level education officials, US governors, and foreign ministries of education. He also oversees the Discovery Educator Network (DEN), one of the largest, most active international learning communities dedicated to supporting educators from around the world as they embed technology into their daily classroom instruction.
    Kinney has testified before Congress on the Future of Learning, spoken at countless education conferences, keynoted numerous administrator events and contributed to various national education publications.
    Prior to joining Discovery Education, Kinney spent 15 years in public education serving at both a school district and regional service center. In addition to his K-12 work, Kinney has taught undergraduate and graduate classes for Kent State University and Penn State University. Kinney also launched a partnership with Wilkes University, which offers in-service educators the opportunity to advance their careers through the accelerated, non-degree EDGE program or through the online, fully accredited Master of Science in Instructional Media program.  
  • Lori A. McFarling

    Senior Vice-President & Chief Marketing Officer

    A highly respected industry leader with more than 20 years of media, marketing, partnership strategy, and business development expertise, Lori McFarling oversees Discovery Education’s global marketing initiatives, including public-private partnerships, communications, events and public affairs activities worldwide.

    Discovery Education is the global leader in standards-based digital content for K-12, transforming teaching and learning with award-winning digital textbooks, multimedia content that supports the implementation of Common Core, professional development, assessment tools and the largest professional learning community of its kind.
    In this role, McFarling leads the development and execution of marketing and communication initiatives that support educators in transitioning classrooms to digital learning environments, optimizing the power of media and the resources of Discovery to accelerate academic achievement. Partnering with Fortune 500 companies, non-profit organizations, foundations, trade associations and philanthropists, McFarling also leads the development of community engagement, corporate citizenship and educational initiatives designed to support digital learning in under-resourced areas such as STEM, college and workforce readiness, life skills, sustainability, social media literacy, health and wellness, and environmental education.

    Previously, McFarling served as chief operating officer for Animal Planet and Discovery Kids Media. In this position, she oversaw business operations and administration, led cross-functional activities across the divisions’ business units and directed the networks’ strategy for brand extension, digital media and product development. McFarling also partnered with the company’s international leadership team to support worldwide growth of the Animal Planet brand across all platforms.

    Prior to that, McFarling served as senior vice president of distribution and marketing strategy, overseeing all aspects of Discovery’s relationships with the country’s four largest distributors (Comcast, Time Warner, DirecTV and Echostar), as well as distribution strategy and affiliate marketing for Discovery’s stable of U.S. cable networks nationwide. She also has held posts as vice president, affiliate marketing, and as director of TLC sales strategy and planning.

    McFarling serves in several industry leadership roles as a member of the National Education Association Foundation’s Board of Directors, National Cable & Telecommunications Association, the Cable & Telecommunications Association for Marketing, Women in Cable & Telecommunications (WICT), the Association of Cable Communicators and has been named to Leadership Montgomery’s 25th Anniversary Class. She is a graduate of the WICT Betsy Magness Leadership Institute fellowship program, and in 2006, was named to the “Wonder Women” class of television executives. McFarling has been recognized with numerous awards, including the Vanguard Award for Marketing, the industry’s highest honor for marketing excellence, and the WICT Liberty Award, acknowledging her “demonstrated excellence in the areas of leadership, innovation, excellence, risk taking, teamwork and dedication to the cable and telecommunications industry.”

    McFarling earned her bachelor’s degree in English and journalism from the University of Colorado at Boulder and resides with her husband and three children in Bethesda, Maryland. 
  • Kelli Campbell

    Senior Vice President

    Kelli Campbell brings more than 20 years of experience in educational product development and executive management to Discovery Education. In her current role as senior vice president, she oversees the Techbook and Assessment lines of business and leads product and content strategy and development, customer support and divisional IT functions. Under her leadership, Discovery Education entered the digital textbook market. Spanning K-12 science and middle school social studies, the Techbooks positively impacted more than 200,000 students and teachers nationwide in the first year of implementation. Discovery Education’s digital Techbooks are designed to replace textbooks as the next generation of core instructional resources for America’s classrooms.
    Campbell also leads the development and delivery of the Discovery Education’s streaming service, which is used in more half of U.S. schools and 35 countries around the world, as well as the company’s Assessment services, which includes tools and content to inform instruction and accelerate student achievement. Additionally, she sets Discovery Education’s global product strategy and is directing the creation of a new line of products for the higher education and virtual school environments.
    Campbell is an acknowledged thought leader on the development of high quality curriculum-based digital content. She has presented at numerous national and regional education conferences on the subject and has contributed to numerous articles in national publications on the replacement of textbooks by digital resources. She served on the committee that developed the “Digital Textbook Playbook,” the Obama administration’s plan for schools to get digital textbooks in students’ hands within five years. She also has been named a finalist for Women in Technology Leadership Award.
    Prior to joining Discovery Education, Campbell served as vice president and general manager for Clearvue & SVE, a Chicago-based educational content company. An early pioneer in using digital content for instruction, she oversaw the creation and launch of the award-winning media-on-demand system.  
  • Elisa Freeman

    Senior Vice President, Global Business Development & Distribution Operations

    Leading global business development and content licensing strategies for Discovery Education, Elisa Freeman is a seasoned executive charged with expanding the company’s educational portfolio in international markets. In her role, Freeman guides global business development deals with Ministries of Education and institutional & consumer product companies.
    An 11-year Discovery veteran, Freeman also leads a cross-functional team to identify, prioritize and execute compliance and systems strategies for Discovery’s global distribution efforts.   In addition, she oversees the negotiations and compliance of multi-year carriage agreements with key distributors for Discovery’s 13 U.S. Networks, as well as numerous alternative technology carriers. 

    Prior to joining Discovery in 1999, Freeman worked in consulting for clients including American Express, served as Director of Regulatory Affairs for Oncor Communications, Inc. in Bethesda, MD, and was Manager of Association Services for Association Management Bureau in Washington, DC.  She holds a JD from American University Washington College of Law.
  • Elizabeth Hillman

    Senior Vice President, Communications

    Elizabeth Hillman is Senior Vice President of Communications for Discovery Education, overseeing a comprehensive communications strategy that elevates and grows the company’s leadership position as the nation’s top provider of curriculum-based digital content and professional development in U.S. schools. Hillman leads global communications to promote and expand the company’s mission of improving teaching and learning by transforming traditional classrooms into engaging digital learning environments. She is based in Discovery Communications headquarters in Silver Spring, Maryland.

    Previously, Hillman served as Senior Vice President of International Communications for Discovery Networks International (DNI), overseeing all aspects of Discovery's strategic communications for the division’s 185 international networks, and business operations in 224 countries and territories. In this role, Hillman led the communications strategy for DNI and its president and CEO Mark Hollinger, with responsibilities covering corporate and executive reputation management; business and trade messaging and media relations; business expansion through acquisitions—most recently SBS, Switchover Media, Fatafeat and the company’s investment in TF1's Eurosport. Her role in expanding DNI’s networks included the rollout of TLC, the company's female flagship; talent management; and consumer publicity campaigns for DNI, such as the re-launch of Bear Grylls in BEAR GRYLLS: ESCAPE FROM HELL, as well as MANHUNT, CAR VS. WILD, BREAKING MAGIC, SHOPAHOLIC SHOWDOWN (ULTIMATE SHOPPER), and LAST CHANCE SALON.

    From 2004 to 2011, Hillman served as Vice President and then as Senior Vice President of communications for Discovery Channel. In this role, Hillman successfully elevated the network’s profile through innovative communications strategies for the network’s most popular programs and stunts, including DEADLIEST CATCH, GOLD RUSH ALASKA, DIRTY JOBS, MAN VS. WILD, MYTHBUSTERS, OUT OF THE WILD, SHARK WEEK, and Discovery Channel’s 20th anniversary.

    Hillman also spearheaded the campaign for LIFE, resulting in 85 million viewers, worldwide acclaim and contributing to several industry awards including an Emmy®. In addition, her leadership of the campaign strategy for PLANET EARTH resulted in every television award, and the series became the most watched cable event of the century—until LIFE, which surpassed it. The PLANET EARTH communications strategy won a 2008 Golden Beacon Award from The Association of Cable Communicators.

    Hillman joined Discovery from Crown Media Holdings, Inc.'s Hallmark Channel, where she oversaw corporate communication for the company including the execution of all public affairs campaigns and led the creation of the network’s first education program for schools across the country. Hillman was also liaison to the National Cable & Telecommunications Association and advocated network priorities to key officials on Capitol Hill.

    Prior to that post, Hillman worked for six years at National Geographic in Washington, D.C. in various capacities across National Geographic Society, television channels and vendors.

    Hillman is a member of the International Academy of Television Arts & Sciences, on the Television Publicity Executive Committee, a board member at large for the DC/Baltimore chapter of Women in Cable and Telecommunications, a board member for Kids Peace Board of Associates, and a member of the Entertainment Program Publicity Society.

    Hillman earned a Bachelor of Arts degree from Georgetown University, and a Masters of Arts degree from George Washington University.