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Discovery Education Executive Leadership

  • Bill Goodwyn

    President and CEO, Discovery Education

    A 27-year veteran of Discovery Communications, Bill Goodwyn is President and CEO of Discovery Education. As the leading provider of digital textbooks, curriculum-based digital content, and professional development, Discovery Education is transforming teaching and learning worldwide. Serving over 3.5 million educators and 35 million students, Discovery Education's award-winning services are available in more than half of U.S. classrooms and 50 countries around the globe.

    Under Mr. Goodwyn's leadership, Discovery Education pioneered the development and implementation of digital textbooks. Designed to replace traditional, hardcopy textbooks as the primary resource for classroom instruction, Discovery Education's engaging digital textbooks, or Techbooks, are among the first to be adopted in multiple U.S. states. In addition, Goodwyn launched the company’s efforts to forge strategic alliances with Fortune 500 companies, foundations, and associations supporting public education initiatives in the fields of STEM, sustainability, health, financial literacy and more.

    Acknowledging his passion and commitment to excellence and innovation in education, EdTech Digest recognized Mr. Goodwyn with their prestigious Leadership Award. Under his stewardship, Discovery Education has been recognized with a number of industry honors, including awards from the Association of Educational publishers, Software & Information Industry Association, ComputED Learning Lab, Ed Tech Digest, Learning Magazine, and Tech & Learning Magazine. Discovery Education has also been named an Edison Award Finalist and has been named by Fast Company as one of the 10 Most Innovative Companies in Education.

    Previously, Mr. Goodwyn oversaw all content distribution strategy, sales and marketing in North America for Discovery's digital content and portfolio of networks, including Discovery Channel, TLC, Animal Planet, and Science Channel. Mr. Goodwyn was subsequently promoted to President of Global Distribution where he was responsible for content distribution for Discovery's more than 100 networks in more than 180 countries and territories around the world.

    Mr. Goodwyn is currently a trustee for the Committee for Economic Development (CED), the Committee Encouraging Corporate Philanthropy (CECP) CEO Members, the Central Piedmont Community College (CPCC) Foundation Board, CTAM's Educational Foundation, the T. Howard Foundation (diversity in media), the UNC-Chapel Hill Journalism and Communications School Board of Advisors and is on the advisory board for EdWeek Market Brief. Mr. Goodwyn previously served on the boards of the Cable & Telecommunications Association for Marketing (CTAM) and the Alexander Youth Network. His industry and civic commitments have included board positions with the Cable & Telecommunications Association for Marketing (CTAM), CTAM's Educational Foundation, the T. Howard Foundation (diversity in media), the Alexander Youth Network, and the UNC-Chapel Hill Journalism and Communications School Board of Advisors.

    In recognition of his career achievements, Mr. Goodwyn was inducted into the Broadcasting & Cable Hall of Fame in 2013, was named one of the Cable Center's Cable TV Pioneers, and has been awarded the National Cable & Telecommunications Association's Vanguard Award, the highest honor for Young Leadership.

  • Scott Kinney

    Senior Vice President, Education Partnerships

    An acknowledged thought leader and powerful voice in support of educational technology, Scott Kinney has more than 20 years of experience in the education industry. As senior vice president for Discovery Education, Kinney cultivates partnerships with school systems worldwide, working with educators and administrators to develop customized solutions that support their strategic goals and empower them to make the transition from print to digital. Under his leadership, Discovery Education services are transforming teaching and learning in more than half of U.S. schools and primary schools in England, as well as 50 countries around the world.

    Kinney also consults with high-level education officials, US governors, and foreign ministries of education. He oversees the Discovery Educator Network (DEN), a global community of education professionals passionate about transforming teaching and learning with digital media and other educational technologies.

    Kinney has testified before Congress on the Future of Learning, spoken at countless education conferences, keynoted numerous administrator events and contributed to various national education publications. He is a member of the EdNET 2015 Industry Advisory Board, and also serves on the Corporate Advisory Board at EveryoneOn, a national nonprofit working to eliminate the digital divide by making high-speed, low-cost Internet service and computers, and free digital literacy courses accessible to all unconnected Americans.

    Prior to joining Discovery Education, Kinney spent 15 years in public education serving at both a school district and regional service center. In addition to his K-12 work, Kinney has taught undergraduate and graduate classes for Kent State University and Penn State University. Kinney also launched a partnership with Wilkes University, which offers in-service educators the opportunity to advance their careers through the accelerated, non-degree EDGE program or through the online, fully accredited Master of Science in Instructional Media program.
  • Lori A. McFarling

    Senior Vice-President & Chief Marketing Officer

    A highly respected industry leader with more than 20 years of media, marketing, partnership strategy, and business development expertise, Lori McFarling oversees Discovery Education's global marketing initiatives, including public-private partnerships, events and public affairs activities worldwide. Discovery Education is the global leader in standards-based digital content for K-12, transforming teaching and learning with award-winning digital textbooks, multimedia content that supports the implementation of Common Core, professional development, assessment tools and the largest professional learning community of its kind.

    In this role, McFarling leads the development and execution of marketing initiatives that support educators in transitioning classrooms to digital learning environments, optimizing the power of media and the resources of Discovery to accelerate academic achievement. Partnering with Fortune 500 companies, non-profit organizations, foundations, trade associations and philanthropists, McFarling also leads the development of community engagement, corporate citizenship and educational initiatives designed to support digital learning in under-resourced areas such as STEM, college and workforce readiness, life skills, sustainability, social media literacy, health and wellness, and environmental education. She manages a team which extends Discovery Education's mission of transforming teaching and learning by developing strategic, customized education solutions that are delivered to educators, students and their families at no cost. Aligned to educational standards, these solutions span partnerships with a variety of like-minded organizations and include nationally-recognized and award-winning programs such as the Discovery Education 3M Young Scientist Challenge, the Siemens Competition in Math, Science & Technology, and the Toyota TeenDrive365 Video Challenge, among others.

    Previously, McFarling served as chief operating officer for Animal Planet and Discovery Kids Media. In this position, she oversaw business operations and administration, led cross-functional activities across the divisions business units and directed the networks strategy for brand extension, digital media and product development. McFarling also partnered with the company's international leadership team to support worldwide growth of the Animal Planet brand across all platforms.

    Prior to that, McFarling served as senior vice president of distribution and marketing strategy, overseeing all aspects of Discovery's relationships with the country's four largest distributors (Comcast, Time Warner, DirecTV and Echostar), as well as distribution strategy and affiliate marketing for Discovery's stable of U.S. cable networks nationwide. She also has held posts as vice president, affiliate marketing, and as director of TLC sales strategy and planning.

    McFarling serves in several industry leadership roles as a member of the National Education Association Foundation's Board of Directors, National Cable & Telecommunications Association, the Cable & Telecommunications Association for Marketing, Women in Cable & Telecommunications (WICT), the Association of Cable Communicators, PEER 150, and has been named to Leadership Montgomery's 25th Anniversary Class. She is a graduate of the WICT Betsy Magness Leadership Institute fellowship program, and in 2006, was named to the "Wonder Women" class of television executives. McFarling has been recognized with numerous awards, the Vanguard Award for Marketing, the industry's highest honor for marketing excellence, and the WICT Liberty Award, acknowledging her "demonstrated excellence in the areas of leadership, innovation, excellence, risk taking, teamwork and dedication to the cable and telecommunications industry." She was also named one of CableFax's Most Powerful Women in Cable for 2014.

    McFarling earned her bachelor's degree in English and journalism from the University of Colorado at Boulder and resides with her husband and three children in Bethesda, Maryland.
  • Kelli Campbell

    Senior Vice President

    In her current position as senior vice president, Kelli Campbell fulfills a dual role overseeing the Discovery Education experience from product development through school implementation, as well as serving as interim managing director for the company's UK operations.

    Campbell leads product strategy across curriculum, instruction, and assessment services, ensuring that high quality, engaging digital resources are provided to transform teaching and learning in schools worldwide. In addition, she oversees the development of customized solutions that meet school partners unique challenges and academic goals, including collaborative professional development designed to help educators effectively integrate technology into instruction. Campbell oversees all operational aspects of Discovery Education's products, services and classroom implementation.

    In this capacity, Campbell has helped fuel innovation and curriculum development, spearheading the company's entrance into the digital textbook market in 2011. Spanning K-12 science, middle school social studies, and middle and high school math, the Discovery Education Techbooks have positively impacted more than 830,000 students and teachers nationwide. Discovery Education's digital Techbooks are designed to replace textbooks as the next generation of core instructional resources for America's classrooms.

    As interim managing director, Campbell oversees the company's solutions for teachers and pupils in the UK, including curriculum-aligned digital content and professional development for primary and secondary schools.

    Campbell is an acknowledged thought leader on education's transition to digital content. She has presented at numerous national and regional education conferences on the subject and has contributed to numerous articles in national publications on the replacement of textbooks by digital resources. She served on the committee that developed the "Digital Textbook Playbook," the Obama administration's plan for schools to get digital textbooks in students' hands within five years. In 2014, Campbell was named one of the Alliance for Women in Media's Women with Solutions for her leadership in science, technology, engineering and math (STEM). In 2012, she was acknowledged with a Women in Technology Leadership Award. Campbell is a member of the Board of Trustees for The Woods Academy in Bethesda, Md., as well as the Advisory Board for Discovery Communications Women's Leadership Network.

    In previous roles at Discovery Education, Campbell oversaw the launch of several emerging businesses, such as Techbook, and led the team developing the company's award-winning flagship service, Discovery Education Streaming. Before joining the company, Campbell served as vice president and general manager for Clearvue & SVE, a Chicago-based educational content company. An early pioneer in using digital content for instruction, she directed the creation and launch of the award-winning media-on-demand system.

    A graduate of the University of Illinois at Urbana-Champaign, Campbell currently lives with her husband and two children in Bethesda, Maryland.

  • Elisa Freeman

    Senior Vice President, Global Business Development & Distribution Operations

    Leading global business development and content licensing strategies for Discovery Education, Elisa Freeman is a seasoned executive charged with expanding the company’s educational portfolio in international markets. In her role, Freeman guides global business development deals with Ministries of Education and institutional & consumer product companies.
    An 11-year Discovery veteran, Freeman also leads a cross-functional team to identify, prioritize and execute compliance and systems strategies for Discovery’s global distribution efforts.   In addition, she oversees the negotiations and compliance of multi-year carriage agreements with key distributors for Discovery’s 13 U.S. Networks, as well as numerous alternative technology carriers. 

    Prior to joining Discovery in 1999, Freeman worked in consulting for clients including American Express, served as Director of Regulatory Affairs for Oncor Communications, Inc. in Bethesda, MD, and was Manager of Association Services for Association Management Bureau in Washington, DC.  She holds a JD from American University Washington College of Law.
  • Elizabeth Hillman

    Senior Vice President, Communications

    Elizabeth Hillman is Senior Vice President of Communications for Discovery Education, overseeing a comprehensive communications strategy that elevates and grows the company’s leadership position as the nation’s top provider of curriculum-based digital content and professional development in U.S. schools. Hillman leads global communications to promote and expand the company’s mission of improving teaching and learning by transforming traditional classrooms into engaging digital learning environments. She is based in Discovery Communications headquarters in Silver Spring, Maryland.

    Previously, Hillman served as Senior Vice President of International Communications for Discovery Networks International (DNI), overseeing all aspects of Discovery's strategic communications for the division’s 185 international networks, and business operations in 224 countries and territories. In this role, Hillman led the communications strategy for DNI and its president and CEO Mark Hollinger, with responsibilities covering corporate and executive reputation management; business and trade messaging and media relations; business expansion through acquisitions—most recently SBS, Switchover Media, Fatafeat and the company’s investment in TF1's Eurosport. Her role in expanding DNI’s networks included the rollout of TLC, the company's female flagship; talent management; and consumer publicity campaigns for DNI, such as the re-launch of Bear Grylls in BEAR GRYLLS: ESCAPE FROM HELL, as well as MANHUNT, CAR VS. WILD, BREAKING MAGIC, SHOPAHOLIC SHOWDOWN (ULTIMATE SHOPPER), and LAST CHANCE SALON.

    From 2004 to 2011, Hillman served as Vice President and then as Senior Vice President of communications for Discovery Channel. In this role, Hillman successfully elevated the network’s profile through innovative communications strategies for the network’s most popular programs and stunts, including DEADLIEST CATCH, GOLD RUSH ALASKA, DIRTY JOBS, MAN VS. WILD, MYTHBUSTERS, OUT OF THE WILD, SHARK WEEK, and Discovery Channel’s 20th anniversary.

    Hillman also spearheaded the campaign for LIFE, resulting in 85 million viewers, worldwide acclaim and contributing to several industry awards including an Emmy®. In addition, her leadership of the campaign strategy for PLANET EARTH resulted in every television award, and the series became the most watched cable event of the century—until LIFE, which surpassed it. The PLANET EARTH communications strategy won a 2008 Golden Beacon Award from The Association of Cable Communicators.

    Hillman joined Discovery from Crown Media Holdings, Inc.'s Hallmark Channel, where she oversaw corporate communication for the company including the execution of all public affairs campaigns and led the creation of the network’s first education program for schools across the country. Hillman was also liaison to the National Cable & Telecommunications Association and advocated network priorities to key officials on Capitol Hill.

    Prior to that post, Hillman worked for six years at National Geographic in Washington, D.C. in various capacities across National Geographic Society, television channels and vendors.

    Hillman is a member of the International Academy of Television Arts & Sciences, on the Television Publicity Executive Committee, a board member at large for the DC/Baltimore chapter of Women in Cable and Telecommunications, a board member for Kids Peace Board of Associates, and a member of the Entertainment Program Publicity Society.

    Hillman earned a Bachelor of Arts degree from Georgetown University, and a Masters of Arts degree from George Washington University.