President and CEO, Discovery Education
A 29-year veteran of Discovery Communications, Bill Goodwyn is President and CEO of Discovery Education. As the leading provider of digital textbooks, curriculum-based digital content, and professional development, Discovery Education is transforming teaching and learning worldwide. Serving 4.5 million educators and over 50 million students, Discovery Education’s services are in half of U.S. classrooms, 50 percent of all primary schools in the UK, and more than 50 countries.
Under Mr. Goodwyn's leadership, Discovery Education pioneered the development and implementation of digital textbooks. Designed to replace traditional, hardcopy textbooks as the primary resource for classroom instruction, Discovery Education's engaging digital textbooks, or Techbooks, are among the first to be adopted in multiple U.S. states. In addition, Goodwyn launched the company’s efforts to forge strategic alliances with Fortune 500 companies, foundations, and associations supporting public education initiatives in the fields of STEM, sustainability, health, financial literacy, and more.
Previously, Mr. Goodwyn oversaw all content distribution strategy, sales and marketing in North America for Discovery's digital content and portfolio of 13 US networks, including Discovery Channel, TLC, Animal Planet, Oprah Winfrey Network and Science Channel. Mr. Goodwyn was subsequently promoted to President of Global Distribution where he was responsible for content distribution for Discovery's more than 100 networks in over 180 countries and territories around the world.
Mr. Goodwyn is currently a trustee for the Committee Encouraging Corporate Philanthropy (CECP). Additionally, he serves on the Board for the Central Piedmont Community College Foundation, Cable & Telecommunications Association for Marketing (CTAM) Education Foundation, T. Howard Foundation (diversity in media) and the UNC School of Media and Journalism Board of Advisors.
Acknowledging his passion and commitment to excellence and innovation in education, EdTech Digest recognized Mr. Goodwyn with their prestigious Leadership Award. Additionally, Goodwyn has been named one of the top “100 CEO Leaders in STEM” for 2016 by STEMconnector®. In 2015, Mr. Goodwyn was honored by the American Association of Publishers PreK-12 Learning Group with the Visionary Award, which recognizes professionals making significant impact within the educational community. In recognition of his career achievements in the cable industry, Mr. Goodwyn was inducted into the Broadcasting & Cable Hall of Fame in 2013, was named a Cable Pioneer, and has been awarded the National Cable & Telecommunications Association's Vanguard Award, the highest honor for Young Leadership.
Under his stewardship, Discovery Education has been recognized with a number of industry honors, including awards from the Association of Educational Publishers, Software & Information Industry Association, ComputED Learning Lab, Ed Tech Digest, Learning Magazine, and Tech & Learning Magazine. Discovery Education has also been named by Fast Company as one of the 10 Most Innovative Companies in Education. Most recently, Discovery Education was named Best Corporate Steward (small to middle market business) by the US Chamber of Commerce Foundation’s Citizenship Awards.
Senior Vice President of Digital Learning, Discovery Education
A visionary educator acknowledged worldwide for his innovative digital conversion model, Dr. Mark A. Edwards serves as Discovery Education’s Senior Vice President of Digital Learning. In this capacity, Dr. Edwards works with school systems around the globe to successfully implement similar digital transitions supporting the success of each learner. He also leads the continued evolution, expansion, and implementation of Discovery Education’s strategic vision for transforming teaching and learning through its unique combination of professional development, award-winning digital content, and educator community. Discovery Education serves 4.5 million educators and over 50 million students around the world,and is transforming teaching and learning in half of U.S. classrooms, 50 percent of primary schools in the UK, and in more than 50 countries.
Dr. Edwards also provides strategic guidance and support across all aspects of the organization including, educational partnerships, state outreach, product development, partner success, and corporate partnerships. His deep expertise in managing district-wide digital transitions, implementing successful 1-to-1 programs, designing effective professional development initiatives, and purposefully integrating digital content into classroom instruction enhances Discovery Education’s efforts to support educators and students worldwide.
A 38-year veteran of public education, Dr. Edwards previously served for nine years as North Carolina’s Mooresville Graded School District (MGSD) Superintendent, where he oversaw the creation of authentic digital learning environments that engage all students and improve academic outcomes. Under his leadership, MGSD was an early adopter of digital content as a core instructional resource, which helped drive dramatic increases in test scores, graduation rates, and college readiness.
Dr. Edwards has received numerous awards and recognitions throughout his career. A former Virginia State Superintendent of the Year and eSchool News Tech Savvy Superintendent, in 2013 he was named National Superintendent of the Year by the American Association of School Administrators and in 2014, Dr. Edwards received the North Carolina Public School Forum’s 2014 Jay Robinson Education Leadership Award.
Before coming to Mooresville, Dr. Edwards served as Dean at the University of Northern Alabama’s School of Education, and Superintendent of Virginia’s Henrico Public Schools and Danville Public Schools. Edwards is also an accomplished author whose works include Every Child, Every Day: A Digital Conversion Model for Student Achievement.
Dr. Edwards holds a Ph.D. in education from Vanderbilt University, a M.Ed. in administration and supervision from Tennessee Technical University, and a B.S. in education from the University of Tennessee. He is based in Discovery Education’s office in Charlotte, N.C.
Senior Vice President, Digital Learning OfficerKelli Campbell fulfills dual roles - overseeing product development for Discovery Education’s suite of SaaS-based education services, as well as spearheading the company’s international expansion, including operational management of Discovery Education’s UK business.
Senior Vice President, Education PartnershipsAn acknowledged thought leader and powerful voice dedicated to supporting the success of each learner, Scott Kinney has nearly 25 years of experience in the fields of professional learning and educational technology. As Discovery Education Senior Vice President of Educational Partnerships, Kinney collaborates with educators and administrators around the world to develop and implement customized solutions that empower them to meet strategic goals and build modern, digital learning environments supporting student achievement. Under his leadership, Discovery Education is serving 4.5 million educators and over 50 million students around the world,and transforming teaching and learning in half of U.S. classrooms, 50 percent of all primary schools in the UK, and in more than 50 countries.
Senior Vice-President & Chief Marketing OfficerA highly respected industry leader with more than 20 years of media, marketing, partnership strategy, and business development expertise, Lori McFarling oversees Discovery Education's global marketing initiatives, including public-private partnerships, events and public affairs activities worldwide. Discovery Education is the global leader in standards-based digital content for K-12, transforming teaching and learning with award-winning digital textbooks, multimedia content that supports the implementation of Common Core, professional development, assessment tools and the largest professional learning community of its kind.
Senior Vice President, Global Business Development & Distribution OperationsLeading global business development and content licensing strategies for Discovery Education, Elisa Freeman is a seasoned executive charged with expanding the company’s educational portfolio in international markets. In her role, Freeman guides global business development deals with Ministries of Education and institutional & consumer product companies.