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FOR IMMEDIATE RELEASE - 06.01.11

Contacts:

Christina Scripps, Discovery Education
240-662-6502
christina_scripps@discovery.com

Emily Embury, C. Blohm & Associates
608-839-9800
emily@cblohm.com


Discovery Education Science Techbook Named an EdNET’s Best “Shining Stars” for 2011

-- Discovery Education Science Techbook recognized among the top five product and service “game changers” in the education marketplace --

Silver Spring, Md (June 1, 2011) – Discovery Education Science Techbook has been voted one of the top five “Shining Stars” in EdNET’s Best for 2011, a new recognition program developed by MDR, with the support of Educational Systemics, to recognize leaders and innovators in the education marketplace. “Shining Stars” is one of three categories in the program, and it recognizes products and services that are potential “game changers” in the education marketplace as selected by the EdNET community at large and the EdNET’s Best panelists.

Discovery Education Science Techbook, developed by Discovery Education, is a digital core instructional resource for elementary and middle school science instruction. Each edition of the Discovery Education Science Techbook series is built from the ground up to address individual state standards and is intended to serve as the new primary instructional resource for elementary and middle schools. It was selected from a large pool of competitive products and services to win a coveted spot on the EdNET’s Best list. Discovery Education is the leading provider of high quality curriculum-based digital content, professional development and assessment resources whose services are available in more than half of U.S. schools.

“As a 2011 ‘Shining Star’ recipient, Discovery Education Science Techbook is believed to be one of the superstars of the education marketplace by the EdNET community and the EdNET’s Best panel,” said Dr. Nelson Heller, president of EdNET, MDR. “Being listed among the EdNET’s Best top five puts you on the shortlist of exemplary offerings in the education industry.”

“Discovery Education Science Techbook brings the world of science alive for every type of learner through its dynamic videos, reading passages, hands-on activities, interactive virtual labs, and more,” said Chuck Amos, vice president of digital Techbook strategy & business development, Discovery Education. “In addition to engaging students in science education in a dynamic and relevant manner, our Techbooks empower educators to create learning environments that promote collaboration, creativity and participatory learning,”

MDR, with support from Educational Systemics, created the EdNET’s Best program to recognize leaders and innovations in today’s education marketplace in three categories: “Shining Stars,” “Leaders to Watch,” and “Teachers Select.” The winners on the 2011 EdNET’s Best list will be officially honored at a recognition ceremony held at the 2011 EdNET Conference, September 25-27, in Denver.

About Discovery Education
Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) revolutionized television with Discovery Channel and is now transforming classrooms through Discovery Education. Powered by the number one nonfiction media company in the world, Discovery Education combines scientifically proven, standards-based digital media and a dynamic user community in order to empower teachers to improve student achievement. Already, more than half of all U.S. schools access Discovery Education digital services. Explore the future of education at www.discoveryeducation.com.

About EdNET
EdNET, the education business network, brings recognized industry experts, education business executives, and school leaders together to share insight, explore trends, find opportunities, and build partnerships. The EdNET offerings include EdNET Insight, the decision support service; the EdNET Conference, the “must-attend” education event for leaders in the education market; and the EdNET News Alert, the free weekly e-newsletter, all owned and operated by MDR..

About MDR
For more than 40 years, MDR has been the market’s first choice for marketing information and services for the K-12, higher education, library, early childhood, and related education markets. Powered by the most complete, current, and accurate education databases available in the industry, MDR provides email contacts and deployment, direct mail lists, sales contact and lead solutions, along with social media marketing services and the EdNET community. For more information, call 800-333-8802 or visit http://www.schooldata.com.

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