DISCOVERY EDUCATION AND JACKSON CHARITABLE FOUNDATION LAUNCHELEMENTARY SCHOOL FINANCIAL LITERACY PROGRAM “CHA-CHING MONEY SMART KIDS” Dara Klatt, Discovery EducationDara_Klatt@discovery.com, 240.62.3043 – Engaging, Multi-Pronged Education Program for Grades K-6 Includes Classroom and Family Activities to Help Prepare Kids to Make Informed Money Decisions – Silver Spring, Md. (April 17, 2017) – Teaching kids fundamental money management concepts and how to earn, save, spend and donate should start early. That’s why Discovery Education, the leading provider of digital content and professional development for K-12 classrooms, has partnered with the Jackson Charitable Foundation, which provides educational programming to increase the financial knowledge of Americans, to offer elementary school classrooms nationwide a dynamic financial literacy program. Developed for teachers, students, and families, Cha-Ching™ Money Smart Kids! prepares students in kindergarten through grade 6 with knowledge, tools and the practice they need to make good financial decisions. The multi-year program includes no-cost classroom and family activities, educator guides, and more developed by Discovery Education’s award-winning curriculum team, as well as colorful, animated videos featuring the cartoon band “Cha-Ching.” These engaging activities can be used as stand-alone materials or can be integrated into elementary math and financial literacy lessons. “When it comes to personal finance, we know that adult behaviors are influenced by childhood experiences,” said Jackson Charitable Foundation Executive Director Danielle Robinson. “Working with the educational experts at Discovery Education to introduce Cha-Ching in classrooms across the country, we hope to make a very positive impact on these students’ personal finance knowledge and future behaviors.” Cha-Ching Money Smart Kids! Program Elements include: Engaging Music Videos — Help children learn money management concepts with lively cartoon characters from the band and storylines around earning, saving, spending and donating; created by children’s educational media expert and Emmy-award winner Dr. Alice Wilder (Blue's Clues, Super Why). Classroom Activities —Provide K-6 educators with engaging activities to teach students be money smart. Educator Guides — Help educators enhance background knowledge, make meaningful classroom connections, and leverage the Cha-Ching financial literacy videos and classroom activities. Family Activities — Offer parents and families the tools and knowledge to teach their children to be money smart. Sweepstakes — Promote positive money habits; launching during back-to-school 2017 for up to $10,000 in prizing. Other program elements include a broad-based public service awareness (PSA) campaign running on Discovery Family; a financial literacy-themed professional development community event and a session at the Discovery Educator Network Global Virtual Conference. “It’s never too early to introduce young minds to the concept of making smart decisions about money in both their public and private lives,” said Jackie Prester, Business and Technology Teacher, Mansfield Public Schools, Massachusetts. “With Cha-Ching, Discovery Education and Jackson are helping students in such a fun way – through classroom resources and playful songs.” “Discovery Education applauds Jackson Charitable Foundation for their leadership in supporting our youngest learners with the tools they need to understand the building blocks of financial literacy,” said Lori McFarling, Senior Vice President, Discovery Education. “Cha-Ching helps young students engage with these important topics in a lively, cheerful way and empowers them with the information they need to make smart decisions.” For more information about Cha-Ching Money Smart Kids!, visit www.Cha-ChingUSA.org. About Discovery EducationDiscovery Education is the global leader in standards-based digital content and professional development for K-12, transforming teaching and learning with award-winning digital textbooks, multimedia content that supports the implementation of Common Core, professional development, assessment tools, and the largest professional learning community of its kind. Serving 4.5 million educators and over 50 million students, Discovery Education’s services are in half of U.S. classrooms, 50 percent of all primary schools the UK, and more than 50 countries. Discovery Education partners with districts, states, and like-minded organizations to captivate students, empower teachers, and transform classrooms with customized solutions that increase academic achievement. Discovery Education is powered by Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), the number one nonfiction media company in the world. Explore the future of education at www.discoveryeducation.com. About The Jackson Charitable FoundationThe Jackson Charitable Foundation, the charitable-giving arm of Jackson, is a 501(c)(3) Private Operating Foundation. Its mission is to provide educational programming to increase the financial knowledge of Americans. Our vision is for all Americans to have the strong personal finance skills that allow people to live fuller, more self-directed lives. The Foundation works with Jackson associates and world-class partners to provide economic opportunities that build strong communities. Follow the Jackson Charitable Foundation at www.jacksoncharitablefoundation.org and on Twitter at @JacksonFdn.