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Financial Literacy Challenge from Jackson Charitable Foundation and Discovery Education Inspires Community Collaboration to Win $10,000

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Silver Spring, Md. (Thursday, March 11, 2021)Jackson Charitable Foundation, a nonprofit with the mission to advance financial knowledge on a national scale, and Discovery Education today opened the 5th annual Cha-ChingTM Money Smart Kids Contest. The contest enables communities to vote for their school to win $10,000 to use toward critical educator resources to teach kids how to earn, save, spend, and donate.

This national contest encourages elementary school teachers, families, and community members to show their commitment to financial education by voting online daily for their school to receive a prize package featuring:

      • A grant of $10,000 to build a brighter financial future at the winning school.
      • $1,000 to be donated to the charity of the school’s choice.
      • A fun, educational financial literacy event hosted by Discovery Education that brings to life Cha-Ching’s four pillars of financial education – earn, save, spend, and donate.

Participants may enter up to once a day on behalf of their school from now through June 10, 2021. Learn more and vote for your school.

“The economic consequences of the pandemic have shined a spotlight on financial fragility in our country and the need for continued financial education. With Financial Literacy Month coming up in April, we are thrilled to open the 2021 Cha-Ching Money Smart Kids Contest and provide communities with an engaging opportunity to help students and their local school make smart financial decisions,” said Danielle Robinson, Executive Director, Jackson Charitable Foundation.

“The challenge empowers schools with the financial literacy and technological resources needed to educate students and close the equity gap,” said Dr. Mark Andrade, Principal of Rhode Island’s Potter-Burns Elementary School, 2020 winner of the Cha-Ching Money Smart Kids Contest. “Winning the contest exemplifies the power of community collaboration in coming together virtually to support Potter-Burns Elementary School and all its students in their pursuit of a secure financial future.”

The annual contest builds upon a Jackson Charitable Foundation and Discovery Education educational program – Cha-Ching Money Smart Kids – which provides no-cost resources that build critical life skills in K-6 students through high-quality financial literacy education resources. Launched in 2017, the engaging and fun program offers millions of students the knowledge, tools, and practice they need to make informed financial decisions to reach their goals.

For more information about Discovery Education’s digital resources and professional learning services, visit and stay connected with Discovery Education on social media through Twitter and LinkedIn.


About Jackson Charitable Foundation
Jackson Charitable Foundation’s vision is for all Americans to have the strong personal finance skills that allow people to live fuller, more self-directed lives. The 501(c)(3) private operating Foundation, is the charitable-giving arm of Jackson National Life Insurance Company. The Foundation works with Jackson associates and world-class partners to provide economic opportunities that build strong communities. Follow the Jackson Charitable Foundation at, on Facebook at @JacksonCharitableFoundation and on Twitter at @JacksonFdn.

About Discovery Education
Discovery Education is the global leader in standards-aligned digital curriculum resources, engaging content, and professional learning for K-12 classrooms. Through its award-winning digital textbooks, multimedia resources, and the largest professional learning network of its kind, Discovery Education is transforming teaching and learning, creating immersive STEM experiences, and improving academic achievement around the globe. Discovery Education currently serves approximately 4.5 million educators and 45 million students worldwide, and its resources are accessed in over 140 countries and territories. Inspired by the global media company Discovery, Inc., Discovery Education partners with districts, states, and like-minded organizations to empower teachers with customized solutions that support the success of all learners. Explore the future of education at

Danielle Robinson | Jackson Charitable Foundation | 
Grace Maliska | Discovery Education |