From Curiosity to Career: How School Career Fairs Shape Student Futures
It’s so rewarding to see students make breakthroughs, whether it’s learning a new concept, developing proficiency across multiple standards, or finding a sense of direction for their life after they finish school. But that last example can often be a mystery for many students. Educators hear “I don’t know” a lot when they ask about career plans, even from high school students.
That kind of moment is why career fairs matter. For many students, especially those whose families or communities haven’t presented a wide range of professions, a career fair may be the first time they glimpse what’s possible. Hearing a powerful story, meeting someone with an impressive job, or just seeing someone who looks like them in a role they hadn’t considered can shift their perspective.
Let’s explore the benefits of career fairs in general and then look at what makes Discovery Education’s Futures Fair stand out.
Four Reasons That Career Fairs Matter
- Exposure Expands Possibility: Students can’t aspire to what they don’t know exists. Career fairs give them the chance to discover careers far beyond the small circle of what they normally see.
- Relevance Connects School to Life: Research shows that students who participate in career development activities are significantly more likely to believe school is useful to their future. When they hear directly from a professional how math, writing, or teamwork matters in their field, students discover real-world applications for their skills.
- Role Models Make Careers Real: Meeting professionals in person (whether an architect, nurse, or designer) helps them picture themselves in those roles. Career fairs turn job titles into relatable people and stories.
- Interpersonal Skills for Success: Career fairs aren’t just about jobs, they’re practice grounds for life skills. Students learn how to ask thoughtful questions, introduce themselves with confidence, and explore what interests them. These interactions build social capital and professional fluency long before a job interview.
What Is Futures Fair?
Discovery Education’s Futures Fair is an annual virtual career fair connecting classrooms across the U.S. with real-world professionals from companies involved in STEM, the arts, skilled trades, entrepreneurship, public service, and more—including Honda, LIV Golf, and Verizon. Educators and students tune in to discover how today’s learning connects to tomorrow’s opportunities. They can choose from elementary, middle school, and high school tracks, which offer a series of 25-minute virtual sessions that give students a firsthand look at the skills shaping the future.
Our overall goal is that we want to encourage early and often career exploration and giving students all sorts of experiences that allow them to understand what their skills are, what they’re interested in, [and] who the people are in the jobs that they could be meeting.
What Was the 2025 Futures Fair Like?
The inaugural Futures Fair connected over 30,000 students in K–12 classrooms, virtually and in person, for a day of inspiring learning and career exploration. Some of the virtual sessions included:
Elementary Track (K–5)
- “Bright Minds, Safe Futures: Exploring Smart Tech & Creative Problem-Solving!” from Norton’s Director of AI & Innovation Iskander Sanchez-Rola
- “From Pipes to Sinks: The Plumbing Magic Behind Everyday Water!” from Home Depot’s Director Omni Retail Sales Casey Nix
- “Fire Detectives: Solving Mysteries with Science” from The Hartford’s Forensic Engineer Ben Smith
Middle School Track (6–8)
- “Medicine Meets Machines: Exploring the Future with a Tech-Savvy Doctor!” from Meta’s Director, Product Management John MacDonald
- “From Cockpit to Cutting-Edge: A Journey into Aerospace Innovation” from Honeywell’s Distinguished Technical Fellow, Aerospace Technologies Thea Feyerelsen
- “From Farm Fields to Lab Discoveries: A Scientist’s Journey to 3M!” from 3M’s Corporate Scientist Jeff Emslander
High School Track (9–12)
- “Crash Science: How Engineers Design Cars to Keep You Safe!” from Honda’s Crash & Safety Test Engineer Paige Vernon, and Principal Automotive Crash Safety Engineer Susan Mostofizadeh
- “Genes, Germs, and Discovery: A Biologist’s Mission to Make Science Make Sense!” by Illumina’s Senior Scientist Chris Beierschmitt
- “Breaking the Mold: How Courage, Curiosity, and Steel Spark Lifelong Growth!” by Nucor’s Branch Manager Victoria Kirk
A huge thank you to Discovery Education for including my students and me in such an inspiring experience. The Futures Fair was awesome. Moments like these remind me why I teach to empower students with voice, choice, and a vision for their future.
In-Person Futures Fair
This year’s experience was not limited to virtual. We approached our longstanding partner Prince Georges’ County Public Schools with the idea of transforming Gwynn Park High School into a real-life Futures Fair for the day. We brought corporate partners to the event, so more than 500 tenth and eleventh grade students got the chance to interact with professionals from companies like Capital Power, AES, Charles River, and The Swinerton Foundation. They also got to learn about community organizations such as PGCPS Parks & Rec and Atlantic Union Bank.
Education advocate and former engineer Brandon Okpalobi kicked the event off by inspiring students with a message to make the most of the opportunity to connect and explore. Then students participated in hands-on activities to develop the “4 Cs”:
- “Pitch It” prompted kids to pitch a product idea in 30 seconds (Communication)
- “Design a Logo” prompted them to design a logo for their dream brand (Creativity)
- “Build It” challenged kids to build as high a structure as possible using pipe cleaners and tin foil (Collaboration)
- “Reflex Test” asked them to consider what goes into making quick judgment calls (Critical Thinking)
The day concluded with a special, all-grades broadcast live from Churchill, Manitoba (the polar bear capital of the world). Renowned wildlife artist and former Disney animator Aaron Blaise explored how art can connect humans with wild animals, including polar bears.
All the students, educators, and professionals who joined the first Futures Fair made it successful far beyond our expectations, and now we can’t wait to do it again in 2026!
It’s very important to learn about [career options], so you can at least expand your information, [and] explore new things that you want to do in life.
How to Continue Career Exploration in Your School or District
Career exploration remains important beyond time spent holding career fairs. According to research we released last year, over two-thirds of students (67%) feel that their education is not evolving to meet workplace needs. And three out of four adults agree. However, we’re ready to help you change this for good:
- Experience is the only teaching and learning solution that makes it easy to connect career exploration to curriculum.
- Career Connect is built into Experience, making it safe and simple to bring industry professionals directly into classrooms.
- Careers Hub lets educators access curated resources aligned to 14 career clusters, complete with profiles, virtual field trips, and immersive tools.
You’ll find even more resources through our partnership with STEM Careers Coalition.
